Erase what you think you know about branding! Branding is normally focused solely on the market’s perception of a product or service that is influenced through advertising, design, PR and promotional items. It is normally considered a “marketing department decision.” We are here to tell you it is NOT! Omicle’s focus is putting a new spin on the traditional perception of branding with our process.

Our process focuses on the internal aspect of branding or the corporate culture. The company’s culture includes the employees, operations and the practices of the company. Each employee should be a brand ambassador or a walking promotion of the company. They should want to promote the company, use their products and services and encourage others to do the same. This being said, the company has to walk the talk. That is what Omicle will do, help the company establish what the talk is and guide you through a process that will touch and positively affect the enculturation of the company.

Once this process is well on its way, then the focus begins on the market and on the customers. One cannot change what one does not know! Omicle finds out what the market and clients perceive and interpret how this aligns with the new or redefined brand. Using this information, we perform a reanalysis of current marketing, PR, and advertising and how it needs to be restructured to portray the new or redefined brand.