March 29, 2010 01:32 by
mel

Oh great fan
I want to thank you.
In my Ode to the Fans Campaign
Pay attention, this is new!
So is the plan:
Ok don’t worry; I won’t quite my day job. I already know I am not a poet. But I wanted to have fun with the campaign title. Anyway, starting mid-April, I will be launching “Ode to the Fans” on both the Omicle fan page (http://www.facebook.com/pages/Bothell-WA/Omicle/92152434637) and the Brand or Culture fan page (http://www.facebook.com/pages/Brand-or-Culture-Which-Comes-First/82415799363). Each week I will be posting a video introducing one fan and their company to say thank you for being a fan and participating.
To make this a little more personal, I need your help. Please answer 2 questions below. If you are a fan of both pages you may pick 4 questions to answer—as I will make you two videos.
Oh and by the way, I do plan on having fun with this! Videos will be posted in the order that I receive the info (1 per week).
· What is something new in your business?
· What message are you trying to get out that would be more powerful coming from someone else?
· What is your favorite moment with me?
· What BIG goal do you want to accomplish this year?
· Who do you want to meet?
· What is something no one knows about you?
· What is your favorite ice cream or soup?
· How do you feel about Social Media?
· Other info?
Thank you in advance for your help and I am looking forward to this! Oh and if you are local, how about a live interview?
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March 20, 2010 10:05 by
mel
How can you tell if your contractor is the right one for you? How do you know that they have the knowledge to not only professionally complete a remodeling project on your home, but have the business knowledge and experience to stand behind their work? Thanks to Stebnitz Builders, author Mel DePaoli and other contractors across the country, the answers to these questions are found in the newly-released book, CONTRACTORS: Doing It Right Not Just Getting It Done.
The book is the result of two years of interviewing contractors nationwide who have a strong culture and brand. As a result of this connection, the selected contractors are considered to be leaders in their industry. The book is a comprehensive look at key elements of success for these companies that have coordinated their external branding programs with the development of a strong corporate culture.
“Working with Mel on her book was a perfect fit for Stebnitz Builders,” said Chris Stebnitz, president of Stebnitz Builders. “We have spent a considerable amount of time and resources ensuring that our business systems support a memorable experience for our clients. Our work with the book gave us insight in to things we had done very well to this point and reinforced our efforts for continual improvement.”
As a professional remodeler working in and around Walworth County for nearly 40 years, Stebnitz Builders specializes in all phases of residential remodeling from major, whole-house projects to small repairs and general maintenance tasks. As a third generation company, this expertise has been passed along and built upon to create a financially-sound and technically excellent remodeling company. After initial interviews with Stebnitz, DePaoli invited Stebnitz to lend their experience to the making of the book.
Omicle LLC based in Seattle, WA helps companies create sustainable success from understanding how the best people, the right processes, the newest technology, and the most clients influence each other. Omicle specializes in working with companies in the construction industry who have 15+ employees.
Mel DePaoli is an author, speaker and expert in innovative branding strategies and is the founder of culture and branding firm, Omicle, LLC. For more information on Stebnitz Builders, visit their website at www.stebnitzbuilders.com or call them at (262) 728-8027.
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