Since CONTRACTORS: Doing it Right Not Just Getting it Done has just officially gone live! I figured I would start promotion of the book by honoring the three people who wrote the forewords, Iris Harrell, Steve Klein, and Tom Capizzi Jr. Each week I will post a portion of their foreword for you to check out. This week we will meet Iris Harrell!

•  - You can get the book on Amazon.
•  - Learn more about Iris, Steve and Tom here.
•  - I would love hear your opinion on the construction industry and where it is going here.

Here is a sneak peak at Iris's foreword:

Knowing the importance of the hard-to-define culture of our company has helped us not only survive, but thrive these last twenty five years. I’ve often wondered why so few books have been written about culture, as in my opinion, it is the key to business success.

Business culture is especially critical in the world of residential remodeling. Our typical client is often home, watching every move of our employees. Working in a "fish bowl" environment requires the highest level of professional performance on a consistent basis. This may help explain the less-than-stellar regard that is given to our industry at large, as very few people in the construction world can take that kind of pressure.

Starting out with absolutely no business training, I had to learn the technical aspects as well as the business aspects of becoming a remodeler. Having been a former high school teacher and leader of a 5 piece traveling band, I had an established knowledge and framework of how to set goals, motivate drummers and students and influence the behavior of others. Performing music gigs for 5 years straight night after night, town after town, also helped me learn how to perform and deliver, come what may. (If I never enter a bar again, much less play for happy hour, I will not feel deprived. I have done my "time".) . . .