The typical belief is that the brand is focused on the market’s perception. We believe
the brand includes the culture of the company and market’s perception. We also believe
that the culture influences the market’s perception.
Besides having the company name and its success highlighted, we will be doing a
regular series of press releases about some of the findings with particular companies,
and for some of the more compelling stories, writing feature articles. We believe
in the premise of our book, we want people to know there are companies making it
with this philosophy, and we are happy to give you all the PR we can.
100 during the first and second quarter. Other arrangements can be made if necessary
and with advanced notice.
This is a series of 4 interviews consisting of the executive team, in particular
the highest internal person who influences the corporate culture (often the CEO),
the highest internal person who handles external marketing/advertising (often the
marketing director), and a person at mid-level management. Last a general, anonymous
survey sent to a selection of the employees.
We ask you to reserve 1 hour per interview, though on average they take about 45
minutes. The employee survey will take about 15 minutes to complete. All of the
surveys must be completed in order to be considered for the final selection.
The metrics you use to determine company performance/culture and how you measure
and accomplish them.
Only to a level that you feel reflects your performance metrics.
Possibly. No attributed quotes will be used without your permission.
The survey will not contain any personal or identifying information. The results
of the survey will be summarized for analysis.
Management teams looking to compare their own progress related to corporate culture
and external branding against benchmarks established by other companies.
After interviews are complete we will be transcribing and reviewing the results.
The results will be comparing benchmarks with other existing interviews. No final
decisions will be made regarding inclusion in the book until the majority of interviews
are complete, and we have a more complete set of benchmarks to review. Companies
that are featured in the book will be given final review copies to ensure all information
is accurate.
Matthew Tomsho has been involved in management and technology processes for close
to 30 years. He has held a variety of management positions in software development;
customer service; sales; and operations, and has been instrumental in the growth
of several companies. His innovative approach to business system design and employee
motivation resulted in some of the most effective departments with extremely low
turnover, and inspired one vendor to use his protocols for using their software
package as a case study.
Melanie DePaoli has been advising companies on their branding and marketing for
7 years. Having always looked at design in an organic sense - relating the design
to how the company perceived itself as well as how it wanted to be perceived in
the market - she has naturally transitioned to concentrating on how a company defines
and communicates its culture – its internal brand. Her unique view of starting from
the inside and working out is the inspiration for this book.
We will need some contact information from you.
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