Brian Conboy, President, and Denise DeSimone CEO, of Advanticom a growing phone and network services provider in Duquesne, PA were recently interviewed for the upcoming book in the series Brand or Culture—Which Comes First.
“It was exciting to talk to both of them,” says Melanie DePaoli, co-author and founder of Omicle LLC. “It is always a pleasure to speak with executives who ‘get it’.”
Ms. DePaoli and Matthew Tomsho of MJ Tomsho Consulting are anticipating a late 2009 launch of their new book which takes a look at companies that have achieved greater success by coordinating their external branding programs with “internal branding” for maximum effect. “They truly have a great culture, and their values are communicated through regular communication with employees,” continues DePaoli.
Advanticom President, Brian Conboy states that “For companies in competitive marketplaces, the most successful ones bring their internal and external brands together creating a culture of both fanatical employees and fanatical clients. Look no further than Cisco, Apple, and Google, to see firms where their internal culture becomes their brand and breeds both innovation and competitive advantage. The times have changed, but many executives have not.”
Interviews are ongoing; companies who would like to be considered for inclusion in the book are encouraged to contact Ms. DePaoli. For more information about the book and the interview process, visit www.BrandOrCulture.com.
Melanie DePaoli is an expert in innovative branding strategies and is the founder of culture and branding firm, Omicle, LLC.
Matthew Tomsho has over 30 years’ experience in management and marketing, particularly in the technology sector, and is a renowned trainer and speaker.
For more information about the book or to schedule an interview with Ms. DePaoli or Mr. Tomsho, please call 724.207.1111 or email mel@omicle.com.
Steve Rennekamp and Don Darragh of Energy Swing Windows, a nationally recognized replacement window manufacturer and installer were recently interviewed for the upcoming first book in the series Brand or Culture – Which Comes First?
“Energy Swing Windows will be a great addition to the book,” says Melanie DePaoli, co-author and founder of Omicle LLC. “I was really impressed with their equal emphasis on the customer and the employee.”
Ms. DePaoli and Matthew Tomsho of MJ Tomsho Consulting are anticipating a late 2009 launch of the first book in a series about branding and corporate culture, Brand or Culture – Which Comes First?, a comprehensive look at companies that have achieved greater success by coordinating their external branding programs with the development of a strong corporate culture. “The employee survey we get back as part of the interview process showed a high level of agreement with management’s statements,” continues DePaoli, “that kind of alignment shows a strong and vibrant culture.”
Energy Swing Windows owner, Steve Rennekamp states "To create a meaningful inside reality you need to start with the right people, who have a shared vision of a clearly defined result. They need to understand the reason behind the work. You then need to continually communicate with them, solicit feedback from them, and constantly measure and evaluate your direction."
Matthew Tomsho has over 30 years experience in management and marketing, particularly in the technology sector, and is a renowned trainer and speaker.