Solve Your Big Marketing Challenge with an On-Demand CMO
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Executive-Level Expertise | Interdisciplinary Approach | Cost-Effective
What is a Fractional Chief Marketing Officer?
A Fractional CMO provides your business with the executive-level guidance of Chief Marketing Officer without the added expenses of salary, benefits, and other perks given to full-time executives because they (usually) split their time between several companies.
A Fractional CMO provides a broad and on-demand fresh perspective and includes both strategic elements and tactical execution. They are qualified to take on many roles or responsibilities, but since you may not need them to do everything, they can focus on specific goals such as improving or upgrading marketing operations, rebranding the company or a product, or marketing execution.
According to Hubspot, it is estimated that a company can save up to 74 percent from hiring a virtual or on-demand CMO versus a full-time employee. Without all of the overhead of a full-time CMO, you can still have the same level of expertise and results. The average salary for a full-time CMO can be up to $170,000 a year.
Thanks to technologies like video conferencing, project management tools, and online software, you are not confined to local talent and can expand your search parameters to find the right person anywhere in the world when you need them.
With 20 years of experience in brand building, marketing, digital marketing, social media, marketing operations, and as a board and executive advisor, Melanie Asher, MBA can help you fill the strategic and execution gaps, ensuring you don’t fall further behind the competition. Let’s chat.
Should My Chief Marketing Officer be in the Office?
“I don't believe that the trend toward remote work necessarily has an impact on this decision,” said Alex Azoury, founder & CEO at Home Grounds. Whether a leader will be remote or in-person, there’s still a choice for any role to be part-time, temporary, or contract. “The difference is in the way the CMO will work with you and your team.”
There are many tools that seem to make marketing easier, but the key is to understand how these tools work together to create an integrated or omnidirectional marketing strategy within your budget and team constraints that drives results. A Fractional CMO will put a cohesive strategy in place, select and implement the right tools for your business, and create a game plan for the team to follow.
Do I Really Need a Fractional Chief Marketing Officer?
- If you have an existing marketing team that needs executive-level guidance, perspective, and leadership, then YES. Let’s chat.
- If your executive team would like an independent, outside perspective on your business and go-to-market strategy and tactics, then YES. Let’s chat.
- If you’re planning on hiring a VP Marketing or CMO full-time employee and want to get a running start on major go-to-market activities so you can take the time to find the right hire, then YES. Let’s chat.
- If you've hired a diversity professional and want your market to know the amazing work you're doing, then yes. Let’s chat.
How Do I Choose the Right Fractional CMO for me?
It’s simple and comes down to three criteria: your budget, professional expertise, and culture-fit.
Budget: This one is straight-forward. You probably already have an idea of what you want to spend on marketing. Your budget for a Fractional CMO will need to be factored into this along with a designated amount for ads or operational tools depending on the project.
Professional Expertise: While anyone can call themselves a Fractional CMO with limited experience and with so many people now working remotely, there will be a difference in the results that you get when you work with someone who has experience aligned with your goals.
Culture-fit: You probably don’t realize how often you’ll be working with your Fractional CMO. Anytime there is a marketing, customer experience, or sales question your Fractional CMO should be the first person you call. You and your Fractional CMO will also need to be able to share uncomfortable truths with each other—Afterall, the first step toward solving a problem is recognizing that you have one. The more open you can be with each other, the better your chances are of finding solutions.
What’s the Difference Between a Fractional Chief Marketing Officer and a Marketing Firm?
One of the biggest hurdles that executives run into when communicating with a marketing agency is that they don’t know how to explain what they really hope to achieve. When you can’t communicate what you want, it leaves both you and them frustrated and results harder to achieve.
A Fractional CMO knows the lingo, and can accurately explain your goals and the way you hope to get there. This means that you can focus on the aspects of your business you love without worrying.
Another key difference is that a marketing firm is hired to focus on executing specific campaigns, while a Fractional CMO is brought in to improve your team, operations, or business strategy—not to please everyone, including you. This means that you need to be prepared for constructive criticism. To get the most from the relationship, remember, the advice and opinions shared with you are genuine and intended to help you/your company grow and get better results.
What’s the Difference Between a Virtual CMO and a Fractional CMO?
From an SEO perspective, nothing. Virtual CMO, Fractional CMO, Interim CMO, On-Demand CMO, and Outsourced CMO are all terms that are used interchangeably. Virtual, Fractional, and On-Demand are newer terms based on today’s business environment. Interim and Outsourced are more traditional terms and may carry some “traditional” stereotypes of old white men or job expectations.
From Omicle’s perspective, the Virtual CMO service is set up to accommodate small-to-midsized companies and nonprofits who want a trusted professional they can rely on short-term on an as-needed basis or long-term they just want to know they always have the accountability and credibility. Most of our clients who choose this route to stay with us for years. It’s is ideal as a standalone solution or in addition to an existing marketing team. Almost all work is done virtually, hence the name.
Our Fractional CMO service is set up to accommodate fast-growing organizations and larger companies and nonprofits usually on a specific project or for a specific timeframe. Because of the nature of this work, it may include onsite, virtual, or even travel to get the job done.
Regardless of the service that is right for you, we focus on designing and executing marketing operations and programs tailored to your business and training your team on the basis of sound business intelligence, neuromarketing, and the art of creativity, to ensure your marketing stays focused and effective no matter what happens with the economy.
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