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Social Media Marketing Strategy

Blog-Budget

How Much Should I Spend on Marketing?

This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”

I get it, it’s not the answer you want to hear. You would love to hear an exact number or formula that guarantees an exact ROI on every dollar spent. But that would be at best, misleading and at worse a straight-up lie.

There are too many variables to consider and it’s the wrong focus because marketing is bigger than just generating new leads for sa…

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Blog-Content

Content Marketing Strategy - Benefits of Being a Likeable Brand

Did you know? 70% of marketers are actively investing in content marketing, making it critical that you develop a good content strategy to compete in your industry.

An effective content marketing strategy will answer specific questions like:

  • Who will be reading your content? How many audiences do you need to create content for? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user.
  • What problem will you be solving for …

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The 4 Types of Creative Content to Captivate Your Audience and Build Your Brand

Creating content is essential for growing your brand. It's a key marketing tool, helps with SEO, and creates the possibility to engage with your audience in multiple ways. Content can be made in different formats, from blog posts to videos, from memes to infographics, or from websites to promotional products. The content you create will also usually have different purposes--which can make creating a strategy feel overwhelming. Let's take a look at four different types of content and how they can…

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How You Update and Modernize Your Brand Now

While there are elements of a brand that need consistency, the overall strategy of building a brand needs flexibility. Your customers, the market, our society, and our culture are not the same as they were—and are not the same as what they will be in the future. Needs change. Wants and desires change, and your brand needs to be able to adapt.

Luckily, modernizing your brand online isn’t as difficult as you might think. Here are just a few tips to help you get started.

The Art of Social Media

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How to Hire the Right Social Media Manager for Your Audience

I was in a meeting the other day when the conversation came up about how much a small-to-mid-sized business should pay to have their social media managed. This owner had been given a range all based on a per-post pricing model and wanted to know what my take was.

Well, to answer that question in a way that was comparable to the responses she had already been given was, well, impossible. It’s like saying you want to pick something up at Target and want to know what it will cost. Target carries a…

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4 Easy Ways to Improve Your Digital Marketing Strategy Now

With the everlasting pandemic and urgent need for continuous digitization, it has become evident that buyers are savvier than ever—whether they realize it or not. Smartphone use for daily transactions has had a significant impact on the increasing digital trends. A recent survey has proposed that mobile users account for approximately 61% of the US population, while 187.5 million users will likely make a purchase using mobile or web by 2024. For digital marketers, it is vital to find effective w…

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Blog-Selfie

How to Select the Best Photo for Your LinkedIn Profile

Did you know it only takes 100 milliseconds to form an impression of someone from just looking at a photo of their face? Or, 80 - 90 percent of that first impression is based on just two qualities—trustworthiness and competence?

Your goal on LinkedIn is to establish credibility and give your connections a reason to trust you, this is done psychologically just by your profile picture. Also, profiles that have a professional photo get 14 times more views than those that don’t.

Those data points …

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Blog-Recommended

How to Easily Write an Amazing Recommendation that Boosts Your Credibility

Traditionally, recommendations were written using a format that validated the credentials of the person writing them first, then talked about the recipient. These are very “me” focused in their approach and oh so '90s.

Blah blah blah…

Today's business recommendations require a new format to accommodate the new methods of how they are utilized. When you leverage this new format, it builds your credibility as the writer without having to spit out all your resume credentials AND it puts the focus…

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Blog-Hello

How to Connect with People on LinkedIn to Build Powerful Relationships

You’ve probably heard that you should “always” include a custom message when you send a connection request on LinkedIn. While that is a good intention, the reality is that not every opportunity to send a connection request on the platform allows you to customize it. For example, if you are going through the LinkedIn suggestions after you just sent someone a connection request, and decide that you want to connect with someone, LinkedIn doesn’t give you the option to include a customized message w…

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How to Engage on LinkedIn to Build Credibility

Unless you are engaging with your connections or with the LinkedIn community, LinkedIn is nothing more than the world’s largest Rolodex® and you will receive nothing from it.

I know that was harsh…and well it’s true.

Remember, every aspect of LinkedIn is searchable so the more you can engage, the more relevant you are, and the higher you appear in search results. The best way to do this is by engaging on others' posts in the news feed and their articles. I guarantee you, that you will build mo…

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