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Social Media Marketing Business

The 4 Types of Creative Content to Captivate Your Audience and Build Your Brand

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Creating content is essential for growing your brand. It's a key marketing tool, helps with SEO, and creates the possibility to engage with your audience in multiple ways. Content can be made in different formats, from blog posts to videos, from memes to infographics, or from websites to promotional products. The content you create will also usually have different purposes--which can make creating a strategy feel overwhelming. Let's take a look at four different types of content and how they can…

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How You Can Modernize Your Brand Online

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While there are elements of a brand that need consistency, the overall strategy of building a brand needs flexibility. Your customers, the market, our society, and our culture are not the same as they were—and are not the same as what they will be in the future. Needs change. Wants and desires change, and your brand needs to be able to adapt.

Luckily, modernizing your brand online isn’t as difficult as you might think. Here are just a few tips to help you get started.

The Art of Social Media

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How to Hire a Social Media Manager

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I was in a meeting the other day when the conversation came up about how much a small-to-mid-sized business should pay to have their social media managed. This owner had been given a range all based on a per-post pricing model and wanted to know what my take was.

Well, to answer that question in a way that was comparable to the responses she had already been given was, well, impossible. It’s like saying you want to pick something up at Target and want to know what it will cost. Target carries a…

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4 Easy Ways to Improve Your Digital Marketing Strategy Now

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With the everlasting pandemic and urgent need for continuous digitization, it has become evident that buyers are savvier than ever—whether they realize it or not. Smartphone use for daily transactions has had a significant impact on the increasing digital trends. A recent survey has proposed that mobile users account for approximately 61% of the US population, while 187.5 million users will likely make a purchase using mobile or web by 2024. For digital marketers, it is vital to find effective w…

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How to Select the Best Photo for Your LinkedIn Profile

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Did you know it only takes 100 milliseconds to form an impression of someone from just looking at a photo of their face? Or, 80 - 90 percent of that first impression is based on just two qualities—trustworthiness and competence?

Your goal on LinkedIn is to establish credibility and give your connections a reason to trust you, this is done psychologically just by your profile picture. Also, profiles that have a professional photo get 14 times more views than those that don’t.

Those data points …

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How to Write a Recommendation that Builds Your Credibility

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Traditionally, recommendations were written using a format that validated the credentials of the person writing them first, then talked about the recipient. These are very “me” focused in their approach and oh so 90s.

Blah blah blah…

Today's business recommendations require a new format to accommodate the new methods of how they are utilized. When you leverage this new format, it builds your credibility as the writer without having to spit out all your resume credentials and it puts the focus …

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How to Connect with People on LinkedIn that Builds Relationships

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You’ve probably heard that you should “always” include a custom message when you send a connection request on LinkedIn. While that is a good intention, the reality is that not every opportunity to send a connection request on the platform allows you to customize it. For example, if you are going through the LinkedIn suggestions after you just sent someone a connection request, and decide that you want to connect with someone, LinkedIn doesn’t give you the option to include a customized message w…

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How to Engage on LinkedIn to Build Credibility

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Unless you are engaging with your connections or with the LinkedIn community, LinkedIn is nothing more than the world’s largest Rolodex® and you will receive nothing from it.

I know that was harsh…and well it’s true.

Remember, every aspect of LinkedIn is searchable so the more you can engage, the more relevant you are, and the higher you appear in search results. The best way to do this is by engaging on others' posts in the news feed and their articles. I guarantee you, that you will build mo…

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Where is the Best Place to Publish My Articles? LinkedIn or Your Blog

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Every expert will have a different take on this. My answer is “it depends.” What are your goals? What are you trying to achieve? What are you going to be sharing? Those questions and a few others will influence the actual advice I would give you, but generally here is my advice.

All original content should go on your personal or company blog first. From an SEO perspective, the search engines give credit to websites that regularly produce original content. Why would you want to give that credit …

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The Cheat-sheet for How to Write Successful Headlines

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Why do you always have such great titles?

[Me] Because that’s what I do.

Why can’t I create titles like that?

[Me] You can

I can?!?!?!

[Me] Yup!

While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.

Remember, no matter what you do online and what the c…

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