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Social Media Marketing Business

The Cheat-sheet for How to Write Successful Headlines

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Why do you always have such great titles?

[Me] Because that’s what I do.

Why can’t I create titles like that?

[Me] You can

I can?!?!?!

[Me] Yup!

While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.

Remember, no matter what you do online and...

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Go RAW on Instagram to Build Your Business [Speaker Magazine]

[This article was originally featured inSpeaker Magazine.]

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, there were five completely different strategies for how they use and how they determine results. There were only two consistent messages in the interviews, one, use the native app which means install Instagram on your phone and use that. Do not rely on third-party tools to help you manage or automate your activity. And second, if you...

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Stop Measuring 'Likes' If You Want More Business

Every business wants an “ROI” from their social media activity…just as they would from every other aspect of their business. It makes sense. However, ROI is not always a linear path when it comes to social media. For example, a 'like’ has different meanings and produces different results on different platforms. It is also the easiest to fake. Because of this, it is very important that your team takes the time to decide what is really important, sets realistic goals, and specific metrics or...

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You Will Spend Over 5 Years of Your Life on Social Media

View the full infograph here.


The average person will spend over 5 years of their life on social media according to a study done by MediaKix.

According to the study, the average time spent per day on YouTube is 40 minutes, Facebook is 35 minutes, Instagram 15 minutes, and Twitter is a lone one minute. When you add that up over a lifetime it is 5 years and 4 months.

Also keep in mind that it is not just the time spent per platform that is increasing, it is also the number of people using them...

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How to Consistently Find Really Amazing Content Easily

I love this article about how much time and money small businesses spend on social media. Here are a few highlights:
  • The majority (43 percent) of small businesses spend about 6 hours per week on social media (about the equivalent of one whole workday?)
  • 55 percent of small businesses have blogs...and the average post takes about 1-3 hours to create?
  • Most post on Facebook and Twitter several times of week...Pinterest and LinkedIn? Not so much.
  • $26 is the minimum that most small businesses pay...

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Build a Successful Social Marketing Strategy Now

Do you have an actual social media strategy? And I don’t mean where you have it scheduled to open up Facebook to make sure you post daily which ends up with you watching cute kitten videos then next thing you know it's an hour later. You know you’ve done this. Don’t worry, so have I.

Creating a social media strategy can sound pointless and overwhelming. After all, social media is supposed to be live as it’s happening, so why would you have a plan? Then you start thinking about all of the other...

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Get Better Results with Social Media When You Stop Focusing on ROI

There is more to social media marketing than just pushing your products and services. In fact, you actually generate more and better bottom-line results if you put your emphasis on building relationships with key people like targeted industry influencers and media sources.

Remember people don’t care how much you know until they know how much you care. So continue to nurture your existing relationships and focus on building new relationships with those who can help you spread your message—...

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Avoid Failing at Social Media with These 3 Tips

Omicle-NumbersResearch has shown that 95% of small businesses are failing to use social media marketing effectively. Honestly, I’m not surprised. If I had a dollar for every time I heard “social media doesn’t work” that would be my biggest revenue stream and I would be making millions…all while I hang out at the spa.

Many companies aren’t aware of how to avoid common online pitfalls that can detract from their efforts so they either get frustrated or give up. Here are three areas where companies often make...

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The Selfish Selfie

There was a time when what we now call a “selfie” was cute, sweet, fun, memorable, and even unpredictable. Contrary to popular belief, the selfie was not invented when our phones got cameras. They have been around for a long time, just by other names.

Let’s go back to days of Polaroid’s, 35 mm, and 110 film. Even in the days of film we took selfies. It was how you documented a vacation that you were on but didn’t have anyone to take the picture, or it was you hanging out with your friends...

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Communicate with, don't talk at people when you are participating on LinkedIn

Yes it is easy to automate your blog posts so they automatically post to the groups you belong to. The challenge with that is it screams "Sales Pitch! Do not click!" It is also against the rules in some groups which could result in you getting banned from the group, or worse, being put in LinkedIn jail!

I know this may surprise you but all of those little photos of people that you see on LinkedIn, they are real people just like you! They don’t like to be talked at, told what to do, or to be...

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