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How to Write a Recommendation that Builds Your Credibility

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Traditionally, recommendations were written using a format that validated the credentials of the person writing them first, then talked about the recipient. These are very “me” focused in their approach and oh so 90s.

Blah blah blah…

Today's business recommendations require a new format to accommodate the new methods of how they are utilized. When you leverage this new format, it builds your credibility as the writer without having to spit out all your resume credentials and it puts the focus …

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How to Connect with People on LinkedIn that Builds Relationships

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You’ve probably heard that you should “always” include a custom message when you send a connection request on LinkedIn. While that is a good intention, the reality is that not every opportunity to send a connection request on the platform allows you to customize it. For example, if you are going through the LinkedIn suggestions after you just sent someone a connection request, and decide that you want to connect with someone, LinkedIn doesn’t give you the option to include a customized message w…

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How to Engage on LinkedIn to Build Credibility

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Unless you are engaging with your connections or with the LinkedIn community, LinkedIn is nothing more than the world’s largest Rolodex® and you will receive nothing from it.

I know that was harsh…and well it’s true.

Remember, every aspect of LinkedIn is searchable so the more you can engage, the more relevant you are, and the higher you appear in search results. The best way to do this is by engaging on others' posts in the news feed and their articles. I guarantee you, that you will build mo…

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Where is the Best Place to Publish My Articles? LinkedIn or Your Blog

Blog-Publish

Every expert will have a different take on this. My answer is “it depends.” What are your goals? What are you trying to achieve? What are you going to be sharing? Those questions and a few others will influence the actual advice I would give you, but generally here is my advice.

All original content should go on your personal or company blog first. From an SEO perspective, the search engines give credit to websites that regularly produce original content. Why would you want to give that credit …

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The Cheat-sheet for How to Write Successful Headlines

OmicleBlogB-Headlines

Why do you always have such great titles?

[Me] Because that’s what I do.

Why can’t I create titles like that?

[Me] You can

I can?!?!?!

[Me] Yup!

While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.

Remember, no matter what you do online and what the c…

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What Do You Need to Know About Organic Reach?

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You hear about “organic reach” but do you really know what it is?

You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach in search engine results or on social media platforms. Organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel. In reality, organic reach refers to methods used to obtain a high ranking on a search …

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Go RAW on Instagram to Build Your Business [Speaker Magazine]

[This article was originally featured in Speaker Magazine.]

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, there were five completely different strategies for how they use and how they determine results. There were only two consistent messages in the interviews, one, use the native app which means install Instagram on your phone and use that. Do not rely on third-party tools to help you manage or automate your activity. And second, if you a…

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Stop Measuring 'Likes' If You Want More Business

Every business wants an “ROI” from their social media activity…just as they would from every other aspect of their business. It makes sense. However, ROI is not always a linear path when it comes to social media. For example, a 'like’ has different meanings and produces different results on different platforms. It is also the easiest to fake. Because of this, it is very important that your team takes the time to decide what is really important, sets realistic goals, and specific metrics or KPIs …

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You Will Spend Over 5 Years of Your Life on Social Media

View the full infograph here.


The average person will spend over 5 years of their life on social media according to a study done by MediaKix.

According to the study, the average time spent per day on YouTube is 40 minutes, Facebook is 35 minutes, Instagram 15 minutes, and Twitter is a lone one minute. When you add that up over a lifetime it is 5 years and 4 months.

Also keep in mind that it is not just the time spent per platform that is increasing, it is also the number of people using them that …

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How to Consistently Find Really Amazing Content Easily

I love this article about how much time and money small businesses spend on social media. Here are a few highlights:
  • The majority (43 percent) of small businesses spend about 6 hours per week on social media (about the equivalent of one whole workday?)
  • 55 percent of small businesses have blogs...and the average post takes about 1-3 hours to create?
  • Most post on Facebook and Twitter several times of week...Pinterest and LinkedIn? Not so much.
  • $26 is the minimum that most small businesses…

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