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Social Media Marketing Strategy

Blog-NameTag

How to Craft Amazing Brand Names that are Sticky

Have you noticed that naming a brand is one of the hardest aspects of branding? Good brand names have a certain "stickiness" to them. This "stickiness" is what makes them memorable and repeatable. It also makes your competition go, "Damn, I wish we came up with that!" But the wonderment of creating that "stickiness" and identifying the perfect brand name doesn't come the second you tell it to. Instead, it usually takes time, intention, and willingness to consider what you never thought of before…

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Blog-Outsourcing

Achieve Social Media Success: The Reasons to Consider Outsourcing

Social media isn't a standalone entity in your marketing strategy; it's a vital component, an amplifier that complements your overarching goals. It's not just about establishing a presence; it's about crafting a comprehensive marketing strategy that directly connects marketing goals to your company goals, it's about fostering connections, and truly understanding and engaging with your audience.

Consider this: You don't need to be omnipresent across every platform. Choosing 1-3 platforms that re…

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Branding Your Event on Social Media with #Hashtags

Event planners and organizers are beginning to brand their events online using hashtags.

What is a hashtag?

Using the “#” sign and a word or phrase is a way for you to tell people and the social media searches what the theme of your content is. It’s a way for users to indicate that they are responding to or participating with, or even creating a new conversation or trend. They cover every topic from humor, to TV, business, politics, emotions, or even fans….you name it, and they exist! Watch this v…

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LinkedIn Tip: How Many Groups Should I Join?

That is a matter of personal preference!

The better question is, “What groups should I join?” There are three main reasons why people join Groups on LinkedIn: professional association (others in your industry looking for and willing to offer tips and advice), target market (the group attracts the people you are looking to meet), or personal interest (even these usually go back to business in some way).

When you look at groups from this perspective it helps making the decision of which groups to jo…

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LinkedIn Tip: Who Should I Connect To?

On LinkedIn, when you connect with someone, they become one of your “connections”, while on Facebook they are your “friends” and Twitter they are your “followers”. Its social media jargon, but understanding it will help you navigate the site.

It is inevitable, someone . . . well many someones' will reach out to you and ask to connect to you on LinkedIn. Some you will know, some you will know but not want to connect with, and others will leave you thinking, “who on earth is this?”. Those you know …

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How to Write an Effective Recommendation



While the person who receives the recommendation receives the most benefit, it also builds your credibility to recommend others. When writing a recommendation, write it in the order of what is most interesting.
  • Traits that make that person hirable. "Smart. Timely. Attention to Detail."
  • Why do you describe them that way? Tell a story or give an example of how they proved to you that they are or have the traits that you described them as having.
For most testimonials, that information is all…

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Blog-TargetMissed

Truth Bomb: You Will Fail in Marketing and It's OK.

It’s true, 90% of all B2B companies market in pretty much the same way. It goes something like this:

  • Make a product/service

  • Talk a lot about their product/service

  • Produce a load of boring content and collateral to sell their product/service

  • Use various techniques to attempt to stand out and cut through the noise

  • Use a variety of channels and platforms like advertising, email, or direct marketing, as well as social media to make people aware of their product/service

  • Build a sales funnel and manage and …

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Brush Masters: Construction Companies Using Social Media-Behind the Scenes

Welcome back to part 2 of my interview with Josh Brottlund of Brush Masters. Make sure you check out Part 1 to learn about the tools he uses and the results he's received.

 

Behind the Scenes: the Marketing Strategy & Policies Around Social Media

Q: Does your company have a policy on social media?

A: No currently, we do not.

Q: What is your marketing strategy?

A: In the typical year, Brush Masters participates in several tradeshows, has heavy involvement with local construction associations (BATC – …

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Brush Masters: Construction Companies Using Social Media–The Tools

As construction companies begin to embrace social media, some are finding it harder than others. So to encourage using social media, I am sharing with you construction companies who have already had success with it. Today's interview is with Josh Brottlund of Brush Masters Painting, Drywall, and Pr-Finishing.

The Tools: Social media tools that are used and how they are utilized

Q: Please introduce yourself Josh, the company, and tell us about your responsibilities.

A: Hello, my name is Josh Brott…

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Interview with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli

I had the opportunity to interview Bonin Bough of PepsiCo and Marian Salzman of Porter Novelli about PepTrends and social media in general. Bonin Bough is the Global Director of Digital and Social Media at PepsiCo and Marian Salzman is the CMO at Porter Novelli and one of the top five trendspotters in the world.

#Peptrends was the first known campaign of its kind. “Anything you learn is a great learning,” Bonin comments on the results. “By no means do we have a monopoly on great ideas or great th…

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