Great Company Culture
A quick search on LinkedIn reveals that “integrity” is mostly associated with product launches or cancelations and job changes. There are a few posts that reference an organization’s core values. A quick search engine search reveals the definition, of course, and a series of self-help articles about how to identify someone ‘with’ it. So apparently integrity is a thing that you can acquire. Hmmm…
Most brands would do anything to create the deep emotional connection and intense loyalty enjoyed by our client, a 50-year old regional non-profit. The organization was named after one of its charismatic, larger-than-life leaders. Back in the day, the founders had united the community around their mission of fostering conversations about diversity in various mediums--a public access television talk show, retreats, and workshops. But now, all but the TV show was shut down due to financial mismana…
While these words are common-place in both the nonprofit sector and the business world, there is often a lot of confusion around what they actually mean. Without clarity, it can be challenging to know if your organization truly knows what it does and even more challenging for the market to understand why they should do business with you or donate to your organization. Remember, a confused mind never buys. So allow me to explain each of these as well as the organization's purpose and core values.…
A company’s willingness and ability to communicate with its employees about the good and bad alike is essential to having a successful culture driven brand.
Your communication strategy is how you get people talking about the “Insert Your Company—Way”, just like they talk about the ‘Walmart Way’ or the ‘Apple Way’. It describes the essentials of your …
When it comes to planning for the future, your employee’s goals are probably one of the most important things you can focus on. You can plan or predict where you would like your company to be in any number of years, but without including your employees or knowing what they want to accomplish in that time frame, you might as well be building sandcastles in the clouds (hmmm I bet this is much easier to do since the "move your files to the cloud" movement has begun).
There are two main areas of goal…
Overtime, one department strayed from the culture so far that it affected product quality and how the clients perceived the company. Other departments within the company viewed this department as ‘weird’ or ‘from another planet’ and outsourced work so they…
This was the speaking gig referral that I got earlier in the year. The topic was creating a culture of customer service. Like usual, it was not the presentation that the audience was expecting. I took the approach of “what type of customer are you and how does that affect your business?”
I ended up giving the presentation twice in the same day, back to back. It was a half day conference starting with lunch, having two sets of breakout sessions, then a happy hour. The attendees would be able to …
The argument is that she is going against the trend of encouraging employees to work from home or to work remotely. According the U.S. Census, the number of people who work at home has been steadily increasing:
- In 2010, 9.5% of the U.S. workforce worked from home at least one day a week.
- About 25% of those workers were in management, business or finance.
- People w…
A company’s culture is not separate from the company. It is not something that you can physically hold or touch. But it is …
- Blog (46)
- In the Media (33)
- Effective Digital Marketing (27)
- Social Media Marketing Business (50)
- Great Company Culture (20)
- Marketing to Different Generations (8)
- Customer Experience Strategy (33)
- Branding Building Strategies (54)
- Why Brand Experience is Important (13)
- Creating Employee Brand Ambassadors (13)
- Business and Economic Development (46)
- Executive Personal Branding (36)
- Case Studies: Website Clients (4)
- Case Studies: Branding and Marketing Clients (4)
- Case Studies (9)
- Services Available by Omicle (4)
- INSIDE OUT Project: The New Board: It Doesn't Hurt to Be Different (5)