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Great Company Culture

Is Integrity Really Important to Your Brand?

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A quick search on LinkedIn reveals that “integrity” is mostly associated with product launches or cancelations and job changes. There are a few posts that reference an organization’s core values. A quick search engine search reveals the definition, of course, and a series of self-help articles about how to identify someone ‘with’ it. So apparently integrity is a thing that you can acquire. Hmmm…

According to HubSpot and Ferguson Values, integrity tops the list of common core values. Yup. It’s t…

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Case Study: How Passion for the Brand and Re-Uniting the Team Created Unstoppable Energy

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Most brands would do anything to create the deep emotional connection and intense loyalty enjoyed by our client, a 50-year old regional non-profit. The organization was named after one of its charismatic, larger-than-life leaders. Back in the day, the founders had united the community around their mission of fostering conversations about diversity in various mediums--a public access television talk show, retreats, and workshops. But now, all but the TV show was shut down due to financial mismana…

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How to Create Mission and Vision Statements that are Sticky

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While these words are common-place in both the nonprofit sector and the business world, there is often a lot of confusion around what they actually mean. Without clarity, it can be challenging to know if your organization truly knows what it does and even more challenging for the market to understand why they should do business with you or donate to your organization. Remember, a confused mind never buys. So allow me to explain each of these as well as the organization's purpose and core values.…

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When Should Your Internal Communications be Developed?

Right now and pro-actively! Many companies make the mistake of only focusing on this when a crisis occurs which ultimately makes the situation worse.

A company’s willingness and ability to communicate with its employees about the good and bad alike is essential to having a successful culture driven brand.

Your communication strategy is how you get people talking about the “Insert Your Company—Way”, just like they talk about the ‘Walmart Way’ or the ‘Apple Way’. It describes the essentials of your …

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Setting Goals for Your Employees



When it comes to planning for the future, your employee’s goals are probably one of the most important things you can focus on. You can plan or predict where you would like your company to be in any number of years, but without including your employees or knowing what they want to accomplish in that time frame, you might as well be building sandcastles in the clouds (hmmm I bet this is much easier to do since the "move your files to the cloud" movement has begun).

There are two main areas of goal…

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Client Case Study: Department C.Y.A

Challenge: Company is well respected in the industry. It is a desired place to work for and to work with. Over the last ten years, the Company changed its focus of how its product was delivered to its clients. The new focus is technology based.

Overtime, one department strayed from the culture so far that it affected product quality and how the clients perceived the company. Other departments within the company viewed this department as ‘weird’ or ‘from another planet’ and outsourced work so they…

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Presenting Creating a Culture of Customer Service

This was the speaking gig referral that I got earlier in the year. The topic was creating a culture of customer service. Like usual, it was not the presentation that the audience was expecting. I took the approach of “what type of customer are you and how does that affect your business?”

I ended up giving the presentation twice in the same day, back to back. It was a half day conference starting with lunch, having two sets of breakout sessions, then a happy hour. The attendees would be able to …

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Yahoo Goes Ol’ School!

Marissa Mayer, CEO of Yahoo is taking some heat for declaring that employees can no longer work from home starting in June of 2013.

The argument is that she is going against the trend of encouraging employees to work from home or to work remotely. According the U.S. Census, the number of people who work at home has been steadily increasing:
  • In 2010, 9.5% of the U.S. workforce worked from home at least one day a week.
  • About 25% of those workers were in management, business or finance.
  • People w…

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A Brief Thought on Company Cultures

It’s interesting listening to how people describe the culture of a company. Often a company’s culture is talked about as either this thing that can be held and is separate from the company or it is something so touchy-freely that the average person really doesn’t want to hear about it. When you take it to either extreme, I don’t blame companies that shun the culture concept.

A company’s culture is not separate from the company. It is not something that you can physically hold or touch. But it is …

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3-Word Culture Foundation: Open, Listen, and Change

So often a picture is painted that the culture of all companies is this cookie-cutter thing. This thing that looks and acts the same across the board no matter what industry you are in. If this was true then all people would have to be the same as well—thus we would all be drones. Very clearly that is not the case. What one person likes or desires maybe considered a nightmare for another. The same is true for companies. There are companies that are run like an exact replica of the government, co…

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