Creating Employee Brand Ambassadors
While these words are common-place in both the nonprofit sector and the business world, there is often a lot of confusion around what they actually mean. Without clarity, it can be challenging to know if your organization truly knows what it does and even more challenging for the market to understand why they should do business with you or donate to your organization. Remember, a confused mind never buys. So allow me to explain each of these as well as the organization's purpose and core values.…
Revealed: The Company hired only experienced sales people who had experience in selling similar products. When a person was hired they were sent to the local sales training company for training then turned them loose…
Do you know what "it" is? Or how to leverage it?
That force is your company's culture. Beginning with your employees and emanating out to your vendors, the market, and most importantly, to your customers. It is highly contagious and affects all of the stakeholders in your company.
Every company has a culture. Whether they choose to consciously…
How did you find out about the job?Yes this question should be asked, but with the technology capabilities out there today the employer should know the answer to this before they even call the prospect for the first time.
Yes I do agree that you want people who want to work for your company and on…
When Doug Fabick became the 4th generation owner of Fenton, MO-based Fabick CAT, a Caterpillar Tractor dealership, his father left him with one key piece of advice, “Build your …
Have you ever wondered how Santa is able to visit every child in the world and sit in the mall for the whole month of December? If you are like me when I was young, then you are sitting there nodding and thinking yes.
I have to admit that I “figured out” the whole Santa thing at an age that most parents would say is unfair. But what I didn’t know is what really happens—that took much longer to figure out and was revealed to me at the most unsuspecting time, age a…
Recognizing your employees (when done properly) is an incredible element of your culture. It can be a driving force which leads to the most amazing results. Your employees end up feeling like what they do matters. Happy employees lead to happier customers and better results for y…
Boeing is now setting a limit to the amount that they will reimburse and union members are responding negatively. While I understand their concern, I agree with Boeing. People are choosing to work at Boeing only for t…
“In order to create something you need to be able to create nothing because creation is something from nothing” was one of Jim’s statements. All too often companies want to fix or change what they already have, but what they really need is to start over—to create something from nothing. Starting over is a very sc…
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