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Strategies to Build Brand Loyalty

Blog-RevenueMaze

Melanie Asher, MBA Interviewed on The Revenue Maze Podcast with Valerie Cobb

🔥 🔥 “Be crystal clear on your messaging and it is not from your perspective, it is from your client's perspective and your perspective clients.” 🔥 🔥



Yes, our Founder and Fractional CMO, Melanie Asher, MBA was featured on The Revenue Maze podcast. Listen to hear that great quote and other points about how to make your business CREDIBLE and RELEVANT. Melanie joins the host Valerie Cobb to share some tips on how to get out of the revenue maze;

💲 Be crystal clear on the messaging you send. …

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Blog-OldNewDirection

Case Study: From Divided Attention and a Lack of Accountability to a United Direction

All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.

This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…

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Blog-Compass

Guest Post: Be Prepared for a Crisis with the 7 Principles of the CEO’s Compass

I, like you, I'm sure, have been having a lot of conversations about being prepared for the next unknown--crisis or pandemic. While I work with organizations in the aftermath and reputation management side, I wanted to share an article with you from fractional CEO, Deb Coviello for a different perspective. 

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Deb Coviello Says...

When an organization is experiencing a challenging situation, a crisis, or simply the perception of one, getting to the root…

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Blog-Content

Content Marketing Strategy - Benefits of Being a Likeable Brand

Did you know? 70% of marketers are actively investing in content marketing, making it critical that you develop a good content strategy to compete in your industry.

An effective content marketing strategy will answer specific questions like:

  • Who will be reading your content? How many audiences do you need to create content for? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user.
  • What problem will you be solving for …

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Blog-LaptopColorful

Guest Post: How to Connect Your Brand with Reverence to Increase Your Social Impact

Continuing my guest post series, here is an article from Eben Greene, President and Vision Keeper of the top change management agency, ShiftUp. You've heard me talk about him before, he helped with the Omicle rebranding and we've partnered on projects.

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Eben Greene says...

Like meeting someone for the first time, your initial encounter with a business can leave a lasting impression. That feeling or belief in a company or product branding is powerful. It lays the gro…

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Blog-Transform

Scale Your Business Better: The TRANSFORM Stage

The goal of this stage is to focus on long-term clients and long-term growth. This is all about continuing to improve your client experience and identifying where your next best opportunity lies. The questions you'll ponder will be:

  • Will it be a new market, a new vertical, or a new product or service?
  • Will you expand your current offerings?
  • Will you seek to acquire another company?
  • Will you seek to be acquired?

This stage is about making opportunistic, long-range decisions. Your focus i…

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Blog-Growth

Scale Your Business Better: The GROWTH Stage

The goal of this stage is to be ready to scale and build a much bigger business. In this stage, your focus is on building a scalable infrastructure to improve your selling as well as how you deliver the products and services that you offer--customer experience.

You'll be focused on questions like:

  • How can I make this more efficient?
  • Is there a way that could be easier for me to do this?
  • How can I make fewer sacrifices (money, time, or energy) to complete this task?

Efficiency may sound …

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Blog-Flywheel

It's Time to Abandon the Sales Funnel. Scale Your Brand with a RevOps Flywheel.

The sales funnel is dead—well at least it should be. Yes, many companies love them, but the reality is, that building your brand with a lead funnel approach is a lot like a dog chasing its tail. It requires a lot of energy, for short-term results. The second you stop, the momentum stops, and you’re left feeling unstable and dizzy. If that isn’t enough, according to Forrester, less than one percent of the leads that come out of the bottom of that funnel will be loyal clients. That’s a lot of time…

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Blog-Go

Effectively Boost the Success of Your Go-To-Market Strategy with RevOps

A successful Go-to-Market Strategy unifies and streamlines the brand experience between a potential client through a repeat client and the processes between marketing, sales, and customer experience so well together that you can't tell where the one starts and the other stops.

It’s a practical path for creating alignment to go from launch to transform without losing momentum and stalling out somewhere along the way. A Go-to-Market Strategy is a foundation for building high-performing teams to s…

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Blog-Different

5 Tips to Developing a Successful Brand Positioning Strategy

An effective brand positioning strategy is an absolute must for scaling brands to succeed. It’s a strategy that seeks to influence how the market perceives your brand and the value you provide. It’s specific, clear, and distinctive from your competitors. It’s the process of strategically placing your organization, a product, or service that you offer in the market so that your target audience can easily notice and take action.

A successful brand strategy yields benefits such as increased client…

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