Creating Employee Brand Ambassadors
Most brands would do anything to create the deep emotional connection and intense loyalty enjoyed by our client, a 50-year old regional non-profit. The organization was named after one of its charismatic, larger-than-life leaders. Back in the day, the founders had united the community around their mission of fostering conversations about diversity in various mediums--a public access television talk show, retreats, and workshops. But now, all but the TV show was shut down due to financial mismana…
Mindset. It’s all about the mindset. You can talk about growth, acquire the tools, implement the systems, but if your mindset isn’t in the right place, you’ll still plateau or worse, fail. So, what is mindset? Mindset is a set of beliefs that shape how you make sense of the world and yourself. It influences how you think, feel, and behave in any given situation. Mindset is perception, it’s not fact-based. Though it feels like facts to you.
The leadership mindset is different than the mission …
When Sam left the industry-leading company where he’d worked for the better part of a decade to strike out on his own, he had big ambitions: to compete with his former employer on a global scale, with an offering that would set a new industry standard for ethics, safety, and client value.
He was soon joined by two colleagues he’d met during his 16-year tenure in the industry, who had also become friends. The three shared the same vision for improving the industry, and together they attacked the…
While these words are common-place in both the nonprofit sector and the business world, there is often a lot of confusion around what they actually mean. Without clarity, it can be challenging to know if your organization truly knows what it does and even more challenging for the market to understand why they should do business with you or donate to your organization. Remember, a confused mind never buys. So allow me to explain each of these as well as the organization's purpose and core values.…
Revealed: The Company hired only experienced sales people who had experience in selling similar products. When a person was hired they were sent to the local sales training company for training then turned them loose…
Do you know what "it" is? Or how to leverage it?
That force is your company's culture. Beginning with your employees and emanating out to your vendors, the market, and most importantly, to your customers. It is highly contagious and affects all of the stakeholders in your company.
Every company has a culture. Whether they choose to consciously…
How did you find out about the job?Yes this question should be asked, but with the technology capabilities out there today the employer should know the answer to this before they even call the prospect for the first time.
Yes I do agree that you want people who want to work for your company and on…
When Doug Fabick became the 4th generation owner of Fenton, MO-based Fabick CAT, a Caterpillar Tractor dealership, his father left him with one key piece of advice, “Build your …
Have you ever wondered how Santa is able to visit every child in the world and sit in the mall for the whole month of December? If you are like me when I was young, then you are sitting there nodding and thinking yes.
I have to admit that I “figured out” the whole Santa thing at an age that most parents would say is unfair. But what I didn’t know is what really happens—that took much longer to figure out and was revealed to me at the most unsuspecting time, age a…
Recognizing your employees (when done properly) is an incredible element of your culture. It can be a driving force which leads to the most amazing results. Your employees end up feeling like what they do matters. Happy employees lead to happier customers and better results for y…
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