Effective Digital Marketing
Why do you always have such great titles?
[Me] Because that’s what I do.
Why can’t I create titles like that?
[Me] You can
While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.
Remember, no matter what you do online and...
A strong personal brand can help you convey confidence, build your self-esteem, and position you to stand out from others. It’s about getting clarity about your own skill set, your mindset and for some, their life purpose. Intentionally investing in your personal brand, can land you a better paying job or make attracting more profitable clients easier. So it really is a worthwhile investment.
Like a professional brand, your name can be a major part of your personal brand. Since your...
At this point, it feels like newsletters have been around forever. I can barely remember a time where I was chatting with clients about creating a branded magazine or traditional newsletter. Yes I know they still exist, but most truly aren’t in need of actually being printed.
Newsletters, like most marketing, go in and out of popularity and are more successful for some businesses and industries than others. Having said that, they have been making a comeback…again. This seems to...
You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach, organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel.
Organic reach and paid reach became a part of regular business lingo with Google. In fact, it is still common to hear businesses say “I want...
If you only look at the numbers your initial...
Each year, LinkedIn releases the latest overused buzzwords that it recommends you remove from your profile if you want to stand...
Did you know: 71% of consumers are likely to purchase an item based on social media recommendations?When you understand the difference between how technology communicates verses how people communicate and then how to merge them together you’ll begin to understand why some brands go viral or are able to build that cult-like following—...
The purpose of any campaign is to break through the noise of our day to day lives and give our audience a reason to remember our brand. Most companies choose safe campaigns conforming to society’s acceptance of what is right or wrong. These campaigns...
Before I was challenged, I was in a meeting with the Executive Director of a nonprofit and I was asked for my thoughts on the Ice Bucket Challenge from a branding perspective. The gentleman I was meeting with shared his surprise that it was not created by an agency and how quickly it took off. To him, while it is a great and admirable success, he...
I am noticing that the trend is returning to incorporate personal signatures into marketing materials. Nothing is more personalized than your own signature—it’s...
Showing 1-10 of 15
- Blog (15)
- In the Media (33)
- Effective Digital Marketing (15)
- Social Media Marketing Business (40)
- Great Company Culture (18)
- Marketing to Different Generations (3)
- Customer Experience Strategy (26)
- Branding Building Strategies (34)
- Why Brand Experience is Important (9)
- Creating Employee Brand Ambassadors (10)
- Business and Economic Development (34)
- Executive Personal Branding (31)
- Case Studies: Website Clients (4)
- Case Studies: Branding and Marketing Clients (2)