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Effective Digital Marketing

The Cheat-sheet for How to Write Successful Headlines

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Why do you always have such great titles?

[Me] Because that’s what I do.

Why can’t I create titles like that?

[Me] You can

I can?!?!?!

[Me] Yup!

While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.

Remember, no matter what you do online and...

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How to Amplify the Power of Personal Branding

Melanie Asher, MBAA strong personal brand can help you convey confidence, build your self-esteem, and position you to stand out from others. It’s about getting clarity about your own skill set, your mindset and for some, their life purpose. Intentionally investing in your personal brand, can land you a better paying job or make attracting more profitable clients easier. So it really is a worthwhile investment.

Like a professional brand, your name can be a major part of your personal brand. Since your...

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How to Maximize Your Newsletter Marketing Results

Read My NewsletterAt this point, it feels like newsletters have been around forever. I can barely remember a time where I was chatting with clients about creating a branded magazine or traditional newsletter. Yes I know they still exist, but most truly aren’t in need of actually being printed.

Newsletters, like most marketing, go in and out of popularity and are more successful for some businesses and industries than others. Having said that, they have been making a comeback…again. This seems to...

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What do you need to know about organic reach?

You hear about “organic reach” but do you really know what it is?

You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach, organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel.

Organic reach and paid reach became a part of regular business lingo with Google. In fact, it is still common to hear businesses say “I want...

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How to Actually Attract the Right Customers Online

It’s easy to be seduced by numbers. We assume that more is always better…and in some instances it is, but not always. If I were to offer you one million likes, fans, or followers of your choosing but none of them would be interested in doing business with you OR five hundred likes, fans, or followers of your choosing and all of them are interested in either doing business with you or interested in the services you offer which would you choose?

If you only look at the numbers your initial...

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Banish the Buzzwords Now to Ensure You Stand Out

Do you remember watching the Charlie Brown cartoons? In those cartoons, whenever the teacher would respond to one of the kids, we as the audience would hear “wa wa wa wa wa”. Much like what kids hear (or don’t hear) when their parents or teachers tell them to do something. Or, much like us when we read or hear the same buzz words over and over and over and over again!

Each year, LinkedIn releases the latest overused buzzwords that it recommends you remove from your profile if you want to stand...

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Connecting People and Technology for Building Your Brand

Omicle-GoViralOnceYour brand is not like Vegas—what people say on social media about your brand does not stay there! In fact it actually drives whether you get the sale or not.

Did you know: 71% of consumers are likely to purchase an item based on social media recommendations?

When you understand the difference between how technology communicates verses how people communicate and then how to merge them together you’ll begin to understand why some brands go viral or are able to build that cult-like following—...

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Was Starbucks’ #RaceTogether campaign really a failure?

The campaign lasted less than week. There was a formal announcement in the press to both launch and cancel it. Articles are being #RaceTogetherwritten about it regularly and the social media posting is still ongoing! So was the campaign really a failure?

The purpose of any campaign is to break through the noise of our day to day lives and give our audience a reason to remember our brand. Most companies choose safe campaigns conforming to society’s acceptance of what is right or wrong. These campaigns...

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#IceBucketChallenge: Unplanned Viral Success

As one of the over 3 million people who have participated in the Ice Bucket Challenge, it has been amazing to watch the success of this campaign.

Before I was challenged, I was in a meeting with the Executive Director of a nonprofit and I was asked for my thoughts on the Ice Bucket Challenge from a branding perspective. The gentleman I was meeting with shared his surprise that it was not created by an agency and how quickly it took off. To him, while it is a great and admirable success, he...

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Signature Personalization in the Digital World

A common complaint that I hear is “with everything being digital, nothing is personal.” In many ways that is true. Technology has given us the ability to make everything look perfect—even in its imperfection, it still looks perfect. It’s easy to copy, share, and distribute in many different formats all with a few clicks of the mouse.

I am noticing that the trend is returning to incorporate personal signatures into marketing materials. Nothing is more personalized than your own signature—it’s...

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