Blog

Business and Economic Development

What Do Investments Have To Do With Your Brand?

Blog-PiggyBank

The traditional belief in business is to build a decent product and sell it for a competitive price, reduce your costs as much as possible to maximize your profit, and have great marketing or advertising campaign to drive sales.

Well, that doesn’t work anymore.

Times have changed. Consumers have changed. Expectations have changed…and are continuing to change.

Yes, we are in business to make money. If you don’t make money, you won’t be in business. And, consumers are holding companies accounta…

Read more…

The Power of Diversity is Being Amplified in the Market

Img-BLM- (2)

Diversity is a hot topic that is not going away…nor should it. It is going to become an expectation by consumers that your brand takes a stand and then follows it up with actions.

While many companies have claimed to be diverse, the reality is, for many, it has just been lip-service. Currently, 75% of the companies listed on Nasdaq do not meet this requirement.

On December 1, 2020, Nasdaq Inc. proposed a rule requiring that all companies listed on the Nasdaq exchange will have to publicly disc…

Read more…

Digital Disruption: Remove Fear and Embrace the Opportunity

Blog-Disruption

I was in a meeting the other day and the topic of digital disruption came up. The person I was meeting with described it as something that should almost be feared, which surprised me. I dove deeper into why he felt this way, what I learned was it was a response to some media-driven content that he was exposed to. So, I want to share with you how I explained digital disruption as an opportunity for him.

“Digital” is not a thing—it’s just as much a part of our lives as going to work, figuring out…

Read more…

Results of the Brands that Need to Re-brand to Survive in the Market

Blog-Rebranding

As a result of the BLM movement, many companies announced commitments to rebranding products that have been known to be insensitive or to display racial stereotyping to the BIPOC communities. As new brands are released, I’ll update this and share my insights about the rebrand that they are moving forward with.

_____________________________

Aunt Jemima -> TBD

COMING SOON

_____________________________

Cream of Wheat -> Cream of Wheat. September 2020.

A day after Ben’s Original was released, …

Read more…

Marketers on Corporate Boards: The Truth of the Impact

Blog-MindsetChanging

Despite the consistently proven impact, qualified marketers are rarely invited to join corporate boards.

Ever since I started my business, I have always been on at least one board. When I went back to get my Executive MBA was the first time, I had stepped off all boards. It’s been a few years now and I wanted to start looking into getting involved with a board again, but this time I want to do something different. I want to challenge myself and expand my skillset. So, I started looking into for…

Read more…

Revealing the Differences in How to Market to Generation Z

OmicleBlogB-GenZ

Gen Z is just getting started and the future customer of every business. They were born between the years of 1996-2010. While they are young, they have all grown up with the Internet in their pocket, smartphones and tablets, and they prefer to use them over a computer.

What Key Events Influenced Gen Z?

Read more…

How to be Successful in Marketing to Millennials

OmicleBlogB-Millenials

The generation that the media loves to hate and is the most targeted in marketing was born between the years of 1980-1995. They have taken over the workplace and some don’t even remember a world without the Internet or cell phones.

What Key Events Influenced Millennials?

Read more…

How to Improve Your Marketing to Xennials: They are Not Millennials

OmicleBlogB-Xennials

Xennials aren’t often talked about—as they aren’t an official generation. Instead, they are a subset between Gen X and Millennials born between the years of 1977-1983. This micro-generation doesn’t fit into either generation completely and still has enough traits and trends that end up creating a group of their own. They spent their childhoods outside without the need to update social media and were the first to be told to figure social media out in the workplace because of the boom in their ear…

Read more…

How to Successfully Market to Generation X

OmicleBlogB-GenX

The forgotten middle child or the sandwich generation, previously known as “the slackers” or being the “problematic” generation because they never really tried very hard and are very independent. They were the first generation of “latchkey kids” with dual-income families and an increased divorce rate of their parents. Gen X is the smallest generation born between the years 1965-1979. They are juggling raising their kids, paying mortgages and tuition, getting ready to retire, and caring for their…

Read more…

Be Successful in Marketing to the Baby Boomers

OmicleBlogB-Boomers

Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.

What Key Events Influenced Boomers?

What You Need t…

Read more…