Business and Economic Development
The traditional belief in business is to build a decent product and sell it for a competitive price, reduce your costs as much as possible to maximize your profit, and have great marketing or advertising campaign to drive sales.
Well, that doesn’t work anymore.
Times have changed. Consumers have changed. Expectations have changed…and are continuing to change.
Yes, we are in business to make money. If you don’t make money, you won’t be in business. And, consumers are holding companies accounta…
Diversity is a hot topic that is not going away…nor should it. It is going to become an expectation by consumers that your brand takes a stand and then follows it up with actions.
While many companies have claimed to be diverse, the reality is, for many, it has just been lip-service. Currently, 75% of the companies listed on Nasdaq do not meet this requirement.
On December 1, 2020, Nasdaq Inc. proposed a rule requiring that all companies listed on the Nasdaq exchange will have to publicly disc…
I was in a meeting the other day and the topic of digital disruption came up. The person I was meeting with described it as something that should almost be feared, which surprised me. I dove deeper into why he felt this way, what I learned was it was a response to some media-driven content that he was exposed to. So, I want to share with you how I explained digital disruption as an opportunity for him.
“Digital” is not a thing—it’s just as much a part of our lives as going to work, figuring out…
As a result of the BLM movement, many companies announced commitments to rebranding products that have been known to be insensitive or to display racial stereotyping to the BIPOC communities. As new brands are released, I’ll update this and share my insights about the rebrand that they are moving forward with.
Aunt Jemima -> TBD
Cream of Wheat -> Cream of Wheat. September 2020.
A day after Ben’s Original was released, …
Despite the consistently proven impact, qualified marketers are rarely invited to join corporate boards.
Ever since I started my business, I have always been on at least one board. When I went back to get my Executive MBA was the first time, I had stepped off all boards. It’s been a few years now and I wanted to start looking into getting involved with a board again, but this time I want to do something different. I want to challenge myself and expand my skillset. So, I started looking into for…
Gen Z is just getting started and the future customer of every business. They were born between the years of 1996-2010. While they are young, they have all grown up with the Internet in their pocket, smartphones and tablets, and they prefer to use them over a computer.
What Key Events Influenced Gen Z?
- 2000+ - Global Terrorism
- 2000s – Increased Awareness of Shared Family Responsibilities
- 2007-2009 - The Great Recession
- 2007-2013 – Increase in Gun Violence
- 2008 - Election of Barrack Obama…
The generation that the media loves to hate and is the most targeted in marketing was born between the years of 1980-1995. They have taken over the workplace and some don’t even remember a world without the Internet or cell phones.
What Key Events Influenced Millennials?
Xennials aren’t often talked about—as they aren’t an official generation. Instead, they are a subset between Gen X and Millennials born between the years of 1977-1983. This micro-generation doesn’t fit into either generation completely and still has enough traits and trends that end up creating a group of their own. They spent their childhoods outside without the need to update social media and were the first to be told to figure social media out in the workplace because of the boom in their ear…
The forgotten middle child or the sandwich generation, previously known as “the slackers” or being the “problematic” generation because they never really tried very hard and are very independent. They were the first generation of “latchkey kids” with dual-income families and an increased divorce rate of their parents. Gen X is the smallest generation born between the years 1965-1979. They are juggling raising their kids, paying mortgages and tuition, getting ready to retire, and caring for their…
Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.
What Key Events Influenced Boomers?
- 1955 – Rosa Parks refuses to move to the back of the bus
- 1957 – First nuclear power plant
- 1962 – Cuban Missile Crisis
- 1963 – President John Kennedy assassinated
- 1964 – Civil Rights Act of 1964 passed
- 1968 – Martin Luther King assassinated
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