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Business and Economic Development

How to Successfully Market to Generation X

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The forgotten middle child or the sandwich generation, previously known as “the slackers” or being the “problematic” generation because they never really tried very hard and are very independent. They were the first generation of “latchkey kids” with dual-income families and an increased divorce rate of their parents. Gen X is the smallest generation born between the years 1965-1979. They are juggling raising their kids, paying mortgages and tuition,...

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Be Successful in Marketing to the Baby Boomers

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Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.

What Key Events Influenced Boomers?

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Pivoting Your Business isn't Really Pioneering Innovation

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There’s a post going around various Facebook Groups that asks the words or phrases related to Covid-19 that you are most tired of hearing. The comments can be pretty funny. For me, it depends if you are referencing business or personal. Personally, I’m really tired of hearing “unprecedented times” and from a business perspective, it’s the word “pivot”.

According to Dictionary.com, PIVOT means a pin, point, or short shaft on the end of which something...

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Reflecting on the Wounds Caused by Racism in America

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I don’t know what to say.

I’m speechless.


Turn your profile picture and banner images black to show you support #BlackLivesMatter. If you don’t, then you’re against them—this makes my heart hurt. What happened to Breonna Taylor and George Floyd, makes my heart hurt.

We need to abolish all of the police departments—isn’t this extreme? All police officers are bad—that’s not fair to say.

Do the official statements by major...

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The Future of Brands in a Post-COVID-19 World

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Late spring is when the chatter about “generations in the workplace” takes over my newsfeed. It makes sense, seniors are getting ready to graduate and executives need to know what they are in for with “this generation”. And, every year it is pitched as “something new” or “something impossible” or…well you get the idea - you’ve read the articles.

What’s often not talked about is WHY is this generation the way they are? WHAT...

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Are You Really Suffering from Snowflake Syndrome?

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A while back in one of my first books, I wrote about what I call “Snowflake Syndrome” and it was the hit of the book. That chapter was popular beyond the specific industry that the book was written for. Recently, I have had a few encounters that have reminded me of it and got me thinking that maybe I should expand upon it and release a new book. Maybe…what do you think? 

So just what is Snowflake Syndrome? It’s when a brand believes that it is unique in its...

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How Does the Repeal of Net Neutrality Affect Consumers & Small Businesses?

Net Neutrality (Open Internet Order) was enacted on Feb 26th, 2015. It stated that Internet Service Providers (ISP) are not allowed to block, throttle, or discriminate between content on their site and across the internet.

In December 2017, the Federal Trade Commission (FTC) voted to repeal Net Neutrality. This puts businesses like yours at risk for being harder to find—and it’s already hard! It puts consumers at risk because they will have a harder time finding the information and products...

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My International Immersion to Vietnam was Amazing!

Last year I started the Executive MBA program at the Foster School of Business, University of Washington. Part of that program includes a one week international immersion at the beginning of the second year. I went to Viet Nam and was there for three weeks. Below are the highlights from my trip as well as a link to the full write up if you are interested. A shortened version of the write up is also posted on the Foster blog.

Thank you again for your support as I continue with this journey!

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Technology and the Future of Customer Experience

In a discussion on LinkedIn, the topic of where customer experience is going was being discussed. Will customer experience be technology driven, controlled, or will the personal experience prevail?

Yes, companies should embrace technology because consumers want and need is a fast, efficient service. This is a key to making money, which is after all the point of being in business. Technology is good at establishing consistent processes and improving quality, but it also makes the customer's...

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Thoughts on Membership-Based Brands in the Future

Before we teleport into the future, let’s take a trip into the past. Organizations like Rotary, Girl Scouts, Boy Scouts, United Way, and the Lions Club to name a few, really became popular in the early 1900s. It was a primary resource for socializing, giving back to their community, and even personal or professional development and support.

Clearly, these were the days before the internet and we could be “social” with the movement of a mouse or the swipe of screen. People were expected to work...

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