Why Brand Experience is Important
Xennials aren’t often talked about—as they aren’t an official generation. Instead, they are a subset between Gen X and Millennials born between the years of 1977-1983. This micro-generation doesn’t fit into either generation completely and still has enough traits and trends that end up creating a group of their own. They spent their childhoods outside without the need to update social media and were the first to be told to figure social media out in the workplace because of the boom in their ear…
Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.
What Key Events Influenced Boomers?
- 1955 – Rosa Parks refuses to move to the back of the bus
- 1957 – First nuclear power plant
- 1962 – Cuban Missile Crisis
- 1963 – President John Kennedy assassinated
- 1964 – Civil Rights Act of 1964 passed
- 1968 – Martin Luther King assassinated
What You Need t…
It’s easy to assume that your clients will refer you—after all they chose to do business with you and we all know you are AH-MAZ-ING! Right?!?!
Yeah, not so much.
Just because your clients chose to do business with you, doesn’t mean they will refer you. That is a fact.
You already know that a customer will share a bad experience with a company at three times the rate of a positive experience. So first a client has to have liked doing business with you—that’s different than getting alike on so…
A while back in one of my first books, I wrote about what I call “Snowflake Syndrome” and it was the hit of the book. That chapter was popular beyond the specific industry that the book was written for. Recently, I have had a few encounters that have reminded me of it and got me thinking that maybe I should expand upon it and release a new book. Maybe…what do you think?
So just what is Snowflake Syndrome? It’s when a brand believes that it is unique in its market and that the market should go …
What the Blue Man Group does really well is they are masters of experience. Going to see a theatrical show or even going to the movies it’s about you sitting in the audience watching and enjoying. Yes t…
When a company is successful at this, it can receive benefits of over 6 times the amount of revenue growth and over 7 times the amount of job growth. If that is not enough, companies listed on the Fortune 100 Best Companies to Work for significantly outperform the S& P 500, according to an 11-year study b…
Perception leads the way in affecting emotions, capitalizing on the senses and influencing word of mouth. Communication leads the way in providing information, exchanging ideas, involves all parts of the body, and is a part of every form of media.
Perception has the ab…
Communication is key to every relationship . . . open communication that is. As technologies change so do the ways, styles and expectations of communication. This is particularly true with clients. As a business you can make executive decisions about how your employees are to communicate with each other, but with clients . . . well that is a different story. In many cases they tell you what works best for them and communicating with them in their style of preference usually makes communication …
My husband and I were asked what we thought about the …
FACT: All Customer Service IS PR.
I can’t tell you how many times a day I hear a company advertise or an employee say their company offers great customer service. In today’s day and age, customer service is not something you advertise—it is simply something you do, it is expected.
What is your take on customer service? Should companies use it in marketing? Should it be perceived as a unique feature?
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