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Why Brand Experience is Important

Case Study: How Passion for the Brand and Re-Uniting the Team Created Unstoppable Energy

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Most brands would do anything to create the deep emotional connection and intense loyalty enjoyed by our client, a 50-year old regional non-profit. The organization was named after one of its charismatic, larger-than-life leaders. Back in the day, the founders had united the community around their mission of fostering conversations about diversity in various mediums--a public access television talk show, retreats, and workshops. But now, all but the TV show was shut down due to financial mismana…

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Case Study: Growth and Change Elicit Strong Feelings for Everyone in a Company

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When Sam left the industry-leading company where he’d worked for the better part of a decade to strike out on his own, he had big ambitions: to compete with his former employer on a global scale, with an offering that would set a new industry standard for ethics, safety, and client value.

He was soon joined by two colleagues he’d met during his 16-year tenure in the industry, who had also become friends. The three shared the same vision for improving the industry, and together they attacked the…

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What is Brand Personality and How it Helps in Marketing?

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Think about a person that you admire or has been a mentor to you. Can you see them in your mind? Feel how they make you feel?

Now, tell me about this person. Only I don’t want to know their name or their gender. I want you to describe their personality to me. Do they always make you laugh? Are they always running late? Do they have a quirky twitch that they do when they are thinking? Remember, do not tell me their name or gender.

Are you ready? OK, I’m listening.

Now let me tell you about …

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How to Improve Your Marketing to Xennials: They are Not Millennials

OmicleBlogB-Xennials

Xennials aren’t often talked about—as they aren’t an official generation. Instead, they are a subset between Gen X and Millennials born between the years of 1977-1983. This micro-generation doesn’t fit into either generation completely and still has enough traits and trends that end up creating a group of their own. They spent their childhoods outside without the need to update social media and were the first to be told to figure social media out in the workplace because of the boom in their ear…

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Be Successful in Marketing to the Baby Boomers

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Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.

What Key Events Influenced Boomers?

What You Need t…

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How to Build a Steady Stream of Referrals Right Now

OmicleBlogB-BelieveValue

It’s easy to assume that your clients will refer you—after all they chose to do business with you and we all know you are AH-MAZ-ING! Right?!?!

Yeah, not so much.

Just because your clients chose to do business with you, doesn’t mean they will refer you. That is a fact.

You already know that a customer will share a bad experience with a company at three times the rate of a positive experience. So first a client has to have liked doing business with you—that’s different than getting alike on so…

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Are You Really Suffering from Snowflake Syndrome?

OmicleBlogB-Snowflake

A while back in one of my first books, I wrote about what I call “Snowflake Syndrome” and it was the hit of the book. That chapter was popular beyond the specific industry that the book was written for. Recently, I have had a few encounters that have reminded me of it and got me thinking that maybe I should expand upon it and release a new book. Maybe…what do you think? 

So just what is Snowflake Syndrome? It’s when a brand believes that it is unique in its market and that the market should go …

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Ultimate Brand Experience--Blue Man Group

BlueManI saw the Blue Man Group perform live for the first time earlier this year. I’ve been following them for years and have admired their work ever since I learned about them. The humor, creativity, and inventiveness of the organization is unsurpassed and if you haven’t seen it, I highly recommend it!

What the Blue Man Group does really well is they are masters of experience. Going to see a theatrical show or even going to the movies it’s about you sitting in the audience watching and enjoying. Yes t…

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Do You Have an Authentic Brand?

http://adsenseflippers.com/wp-content/uploads/2012/08/Be-Authentic.jpgIn order for your brand to resonate with the market, it has to be authentic. This means that the external actions of a company need to align with its internal culture--or do what you say you do.

When a company is successful at this, it can receive benefits of over 6 times the amount of revenue growth and over 7 times the amount of job growth. If that is not enough, companies listed on the Fortune 100 Best Companies to Work for significantly outperform the S& P 500, according to an 11-year study b…

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Perception or Communication - Who Will Win?

The bell rings to start the fight! The crowd is roaring to cheer on the contender they want to win, Perception or Communication. They are evenly challenged though their strengths reside in different areas, this will be a good fight!

Perception leads the way in affecting emotions, capitalizing on the senses and influencing word of mouth. Communication leads the way in providing information, exchanging ideas, involves all parts of the body, and is a part of every form of media.

Perception has the ab…

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