Blog

Why Brand Experience is Important

Be Successful in Marketing to the Baby Boomers

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Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.

What Key Events Influenced Boomers?

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How to Build a Steady Stream of Referrals Right Now

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It’s easy to assume that your clients will refer you—after all they chose to do business with you and we all know you are AH-MAZ-ING! Right?!?!

Yeah, not so much.

Just because your clients chose to do business with you, doesn’t mean they will refer you. That is a fact.

You already know that a customer will share a bad experience with a company at three times the rate of a positive experience. So first a client has to have liked doing business with you—that’s...

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Are You Really Suffering from Snowflake Syndrome?

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A while back in one of my first books, I wrote about what I call “Snowflake Syndrome” and it was the hit of the book. That chapter was popular beyond the specific industry that the book was written for. Recently, I have had a few encounters that have reminded me of it and got me thinking that maybe I should expand upon it and release a new book. Maybe…what do you think? 

So just what is Snowflake Syndrome? It’s when a brand believes that it is unique in its...

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Ultimate Brand Experience--Blue Man Group

BlueManI saw the Blue Man Group perform live for the first time earlier this year. I’ve been following them for years and have admired their work ever since I learned about them. The humor, creativity, and inventiveness of the organization is unsurpassed and if you haven’t seen it, I highly recommend it!

What the Blue Man Group does really well is they are masters of experience. Going to see a theatrical show or even going to the movies it’s about you sitting in the audience watching and enjoying....

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Do You Have an Authentic Brand?

http://adsenseflippers.com/wp-content/uploads/2012/08/Be-Authentic.jpgIn order for your brand to resonate with the market, it has to be authentic. This means that the external actions of a company need to align with its internal culture--or do what you say you do.

When a company is successful at this, it can receive benefits of over 6 times the amount of revenue growth and over 7 times the amount of job growth. If that is not enough, companies listed on the Fortune 100 Best Companies to Work for significantly outperform the S& P 500, according to an 11-year...

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Perception or Communication - Who Will Win?

The bell rings to start the fight! The crowd is roaring to cheer on the contender they want to win, Perception or Communication. They are evenly challenged though their strengths reside in different areas, this will be a good fight!

Perception leads the way in affecting emotions, capitalizing on the senses and influencing word of mouth. Communication leads the way in providing information, exchanging ideas, involves all parts of the body, and is a part of every form of media.

Perception has the...

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Communicating With Clients: What Works?

Communication is key to every relationship . . . open communication that is. As technologies change so do the ways, styles and expectations of communication. This is particularly true with clients. As a business you can make executive decisions about how your employees are to communicate with each other, but with clients . . . well that is a different story. In many cases they tell you what works best for them and communicating with them in their style of preference usually makes...

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Amazing Customer Service--You Are Not That Special

Being new to the west coast, there are all kinds of new stores and experiences to be had. Overall, I am amazed at how there IS customer service here. At first it was kind of creepy, because I was not use to it. I talk about it, I promote it, I do my best to live it, but in the end customer service is the experience you have whenever you walk into or work with a company. That being said, the eastern part of the country has nothing on the west.

My husband and I were asked what we thought about...

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Customer Service is Expected

MYTH: All companies provide customer service.

FACT: All Customer Service IS PR.

I can’t tell you how many times a day I hear a company advertise or an employee say their companyoffers great customer service. In today’s day and age, customer service is not something you advertise—it is simply something you do, it is expected.

What is your take on customer service? Should companies use it in marketing? Should it be perceived as a unique feature?

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