Meet Melanie Asher, MBA

Photo of Melanie Asher.Melanie Asher, MBA (formerly Mel DePaoli) works with companies and organizations to build brands worthy of going viral®.

She has insider knowledge of how company culture, brand building, and business operations intersect to impact your bottom-line and influence your community to build loyalty. Her work moves your brand from “just” marketing into the day-to-day operations of your business to create results like effective communications, branding initiatives worthy of going viral, and stronger community relations that will transform your business.

As an experienced CMO, Melanie specializes in brand building, consumer insight, and digital disruption. She will work with you to improve your results with digital marketing, improve your marketing operations, brand building strategies, internal and external communications, collaborate with the executive team, and strengthen your relationship with your community.

She is an internationally recognized author of three books on culture-driven-brands. “Contractors: Doing it Right, Not Just Getting it Done” was designed, she says, to help put contractors on the right path as they work to maintain market share and financial viability during the global recession. “Hiring a Contractor” was published for residential construction companies to use as a marketing tool to demonstrate confidence in their work and business to prospects. “Purple Construction” is an article series that address challenges faced specifically by women in a male-dominated industry.

Melanie earned her Executive MBA at the University of Washington, Foster School of Business.

As a powerful national speaker speaking on topics about brand building, consumer insight, generational marketing, and social media. She is the founder and president of Omicle LLC, a virtual CMO firm and Brand or Culture, a publishing company. She lives in the Pacific Northwest with her two children, a four-legged cat and a two-legged son. She loves to hike, experiment in the kitchen, and dance. 

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Melanie Asher, MBA in the Media

(formerly Mel DePaoli, MBA)