About Omicle

Established in 2000, Omicle delivers brand clarity, marketing strategy and operational efficiency to prepare leaders to scale their business. We are with our clients every step of the way as we audit their current situation, develop an action plan, and ensure it is executed properly.

Omicle is a woman-owned micro-business located in Whatcom County, Washington. Our clients are primarily B2B businesses and nonprofits.  We have worked with entrepreneurs, funded startups, and organizations between $1-10M. 

Our work reveals what is holding a brand back, how to fix it, and launches them to the next level. Our assessment specifically focuses on the brand's market positioning, leadership, operations, and digital impact.

Our clients have won awards like “Best Place to Work” and “Most Innovative” and have been featured in national magazines because of our work together. Our clients describe us as having “unmatched talent”, being “profound and impactful”, “provided us a clear direction”, and “exceeding expectations”.

We are looking forward to providing those experiences to you.

Meet Melanie Asher, MBA

Photo of Melanie Asher.Melanie Asher, MBA works with leaders on brand clarity, marketing strategy, and operational efficiency to scale their business. 

She has insider knowledge of how culture, branding, leadership mindset, and operations intersect to impact your bottom-line and influence your market. Ms. Asher has a diverse background ranging from co-developing computer-based training for the Navy, professor in higher education, being lead consultant for a variety of fast-growing brands, and providing diversity training for King County.

Her work reveals what is holding a brand back, how to fix it, and launches you to the next level. She will work with you on your brand building strategies, leadership mindset, to improve your marketing operations,  improve your results with digital marketing.

She is an internationally recognized author of three books on culture-driven-brands. “Contractors: Doing it Right, Not Just Getting it Done” was designed, she says, to help put contractors on the right path as they work to maintain market share and financial viability during the global recession. “Hiring a Contractor” was published for residential construction companies to use as a marketing tool to demonstrate confidence in their work and business to prospects. “Purple Construction” is an article series that address challenges faced specifically by women in a male-dominated industry.

Ms. Asher earned her Executive MBA at the University of Washington, Foster School of Business.

As a powerful national speaker, Ms. Asher speaks on topics about brand building, consumer insight, generational marketing, and scaling your business. She is the founder and president of Omicle LLC, a virtual CMO firm and Brand or Culture, a publishing company. She lives in the Pacific Northwest with her two children, a four-legged cat and a two-legged son. She loves to hike, experiment in the kitchen, and dance. 

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