About Omicle

Established in 2000, Omicle LLC specializes in brand building, consumer insight, and digital disruption. We work with our clients on brand building strategies, improve results with digital marketing, build efficient marketing operations, and strengthen your relationship with your community.

Omicle is a woman-owned micro-business located in Whatcom County, Washington. Our clients are primarily B2B businesses.  We have worked with entrepreneurs, funded startups, nonprofit organizations, companies ranging between $1-5M, and departments within international companies. 

Our work moves your brand from “just” marketing into the day-to-day operations of your business to create results like effective communications, branding initiatives worthy of going viral, higher search engine rankings, and increased social media engagement.

Our clients have won awards like “Best Place to Work” and “Most Innovative” and have been featured in national magazines because of our work together. Our clients describe us as having “unmatched talent”, being “profound and impactful”, “provided us a clear direction”, and “exceeding expectations”.

We are looking forward to providing those experiences to you.

Our Values

We like to keep things simple. We have three core values that drive everything that we do...

Learn More-> How to Create Mission, Vision, and Values for Your Organization


O-Bullets-Star
Mindful
O-Bullets-Star
Integrity
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Dynamic

Meet Melanie Asher, MBA

Photo of Melanie Asher.Melanie Asher, MBA works with companies and organizations to build brands worthy of going viral®

She has insider knowledge of how culture, branding, and operations intersect to impact your bottom-line and influence your market to build loyalty. Ms. Asher has a diverse background ranging from co-developing computer-based training for the Navy, professor in higher education, being lead consultant for a variety of fast-growing brands, and providing diversity training for King County.

Her work moves your brand from “just” marketing into the day-to-day operations of your business to create results like effective communications, branding initiatives worthy of going viral, and stronger community relations that will transform your business.

As an experienced CMO, Melanie specializes in brand building, consumer insight, and digital disruption. She will work with you to improve your results with digital marketing, improve your marketing operations, brand building strategies, internal and external communications, collaborate with the executive team, and strengthen your relationship with your community.

She is an internationally recognized author of three books on culture-driven-brands. “Contractors: Doing it Right, Not Just Getting it Done” was designed, she says, to help put contractors on the right path as they work to maintain market share and financial viability during the global recession. “Hiring a Contractor” was published for residential construction companies to use as a marketing tool to demonstrate confidence in their work and business to prospects. “Purple Construction” is an article series that address challenges faced specifically by women in a male-dominated industry.

Melanie earned her Executive MBA at the University of Washington, Foster School of Business.

As a powerful national speaker speaking on topics about brand building, consumer insight, generational marketing, and social media. She is the founder and president of Omicle LLC, a virtual CMO firm and Brand or Culture, a publishing company. She lives in the Pacific Northwest with her two children, a four-legged cat and a two-legged son. She loves to hike, experiment in the kitchen, and dance. 

Connect With Me On LinkedIn Get My Resume

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Melanie Asher, MBA in the Media

(formerly Mel DePaoli, MBA)