About Omicle®
Be Ready to Scale®
Founded in the year 2000, Omicle is your trusted partner in the transformative journey of connecting operational strategies to the outcomes that drive brand excellence, marketing effectiveness, and revenue expansion. We stand shoulder to shoulder with our clients, guiding them through a meticulous process of auditing their current landscape, crafting a strategic action plan, and ensuring its seamless execution.
As a woman-owned micro-business nestled in the vibrant city of Olympia, Washington, Omicle primarily serves B2B companies and nonprofits. Our clientele spans a diverse spectrum, including entrepreneurs, funded startups, organizations typically from $1 million to $25 million, and even specialized departments within multinational corporations.
Our forward-looking approach is designed to unearth the barriers inhibiting your brand's progress, rectify them, and propel your organization to unprecedented heights. At the heart of our methodology lies a comprehensive focus on refining your brand's messaging, enhancing market positioning, nurturing leadership capabilities, optimizing operations, and augmenting digital impact through cutting-edge category design.
Our track record speaks volumes, consistently delivering tangible outcomes such as shortened sales cycles, augmented revenue per sale, effective communication strategies, viral-worthy branding initiatives, elevated search engine rankings, and unwavering brand loyalty.
The proof of our success lies in the accolades achieved by our clients, including prestigious titles like "Inc Magazine's Best Places to Work" and "Most Innovative." National magazines have featured them, highlighting the profound impact of our collaborative efforts. Our clients generously describe us as possessing unmatched talent, delivering profound and impactful results, offering clear strategic direction, and consistently surpassing expectations.
We eagerly anticipate the opportunity to extend these transformative experiences to your organization. Let Omicle be your catalyst for change, propelling your brand toward unparalleled success.
Our Purpose is to empower organizations to take ACTION and drive momentum to accelerate progress and results.
Omicle's Core Values:
- COURAGE: The strength and willingness to do something even though it seems difficult in the moment.
- INTEGRITY: The choice to be honest and consistent demonstrated through actions, words, decisions, methods, and outcomes.
- GRACE: The stature and structure to fuel success and happiness.
- SUPPORT: The safe space to admit hard truths and ask difficult questions, to move forward easily.
Omicle’s Brand Pillars are:
- GROWTH: Drive results forward with passion and consistent implementation.
- UNITY: Make connections that inspire collaborative, win/win partnerships.
- BRILLIANCE: Create space to liberate wisdom from the soul.
- CREATIVITY: Use intuitive listening and data to deliver practical strategies.
Meet Melanie Asher, MBA CEPA
"You have a rare talent. You're the visionary for visionaries and yet you're grounded and can actually make it happen."
Our Founder
Melanie Asher, MBA CEPA, works with founders and executive teams at structural inflection points — when growth has plateaued, complexity has increased, and leadership decisions carry disproportionate impact.
Often described as “the visionary for visionaries — grounded enough to make it executable,” Melanie brings a systems-driven lens to positioning, operational design, and revenue alignment. Her role is not to add activity, but to expose friction, clarify strategic direction, and strengthen executive decision-making.
With more than two decades advising growth-stage organizations — and early career experience contributing to computer-based training systems for the U.S. Navy — she brings both strategic depth and disciplined structure to leadership conversations. She holds an Executive MBA from the University of Washington’s Foster School of Business.
Her work is candid, structured, and built around one objective: increasing leverage so companies scale with clarity rather than chaos.
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