building brands worthy of going viral®
Melanie Asher, MBA
Popular Programs Work with Mel

These companies love working with Mel...

Melanie brings over 20 years of brand experience and digital marketing expertise, and has worked with over 100 companies from all industries. In her keynotes and virtual presentations, Mel shows how to simplify your digital marketing, grow your business, and build your brand worthy of going viral. In her coaching and consulting, Mel revamps and amplifies your operations and go-to-market strategies. 

Learn more about how Mel can amplify your brand.


“I highly recommend Mel for her expertise in marketing, branding, communication strategy, and social media prowess. She is responsive, flexible, adaptable, understanding, engaging, and provided our senior leadership team with insights that were profound and impactful from the onset. We built a thorough structure for taking our raw data and turning it into well-communicated brand messaging and provided us a clear direction within our market.”

President, Premier Risk Solutions


“Exceeds Expectations. Mel exceeded my expectations. She is extremely knowledgeable about branding and marketing. She’s a strategic and skillful coach. Each coaching session was designed to designed to ensure she exceeded my expectations. As a result of this collaboration, our website traffic has exploded and we now have a solid social media platform. Thank you, Mel!”

Ed.D. CEO, Center for Student Achievement Solutions


“Most Impressive Brand Strategist Ever. Mel is the real deal. She is one of the most impressive brand strategists that I have ever met. Let me explain why. A veteran in her industry with a keen eye and an insightful ability to help focus on the values and benefits of the people and the brands associated with them. A professional who is also incredibly personable, fun and genuine. I’m glad to be working with Mel and would recommend her without hesitation.”

Founder, and CEO, XTRAcredits


Master How to Attract the Right Clients Online Now

It’s time to stop wasting time and money on social media and start producing reliable and consistent results.


Join the Brilliant Branding Private Facebook Group

Brilliant Branding™ is a free Facebook group for executives, business owners, and entrepreneurs, to have raw and honest conversations.


Quick Reference Infographs for Social Media Success

Accelerate your brand and improve your marketing results with these free quick reference Cheat Sheets.

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  • Omicle®

    “Enthusiasm. Energy. Attitude. Mel delivered a knockout talk. Although her session was one of the last ones on the agenda, it was standing room only, and throngs of people were turned away. She could have easily filled up space twice or three times as large as the one she had. I left wanting to know more from her, and I know you will too!”

    The Ethics Guy

  • Omicle®

    “Unmatched Talent. Mel’s talent is unmatched. I rebuilt my entire program to better produce tangible outcomes for my clients. We rebuilt everything from the philosophy, brand, to my website. Mel is a true professional, intuitive and thoughtful. I highly recommend her.”

    Principle Consultant, Accelerate Your Results

Meet Melanie Asher, MBA

I work with businesses to build their brand online and off. I transform the way B2B brands communicate with their target audiences and help them better leverage and spend less time on social media.

My clients describe me as edgy, flexible, fun to work with, and engaging. They have won awards like “Best Place to Work” and “Most Innovative” and have been featured in national magazines as a result of our work together.

I do it better than anyone else in the world because of my proven process of mastering the science of communicating for technology and the art of communicating with people.

I have a deep understanding of social behavior, what creates conversions, and SEO.

We specialize in working with high growth influencers, professional service providers, technology companies, and big brands.

Our expertise is the psychology behind brand-building and customer experience whether that is through our fully managed private client work, our coaching sessions, our intensive training or keynote speaking.

Melanie Asher, MBA (formerly Mel DePaoli, MBA)

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Omicle IconBrilliant Branding Blog Posts


How to Build a Steady Stream of Referrals Right Now

It’s easy to assume that your clients will refer you—after all they chose to do business with you and we all know you are AH-MAZ-ING! Right?!?!

Yeah, not so much.

Just because your clients chose to do business with you, doesn’t mean they will refer you. That is a fact.

You already know that a customer will share a bad experience with a company at three times the rate of a positive experience. So first a client has to have liked doing business with you—that’s...


The Cheat-sheet for How to Write Successful Headlines

Why do you always have such great titles?

[Me] Because that’s what I do.

Why can’t I create titles like that?

[Me] You can

I can?!?!?!

[Me] Yup!

While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.

Remember, no matter what you do online and...

Melanie Asher, MBA Interviewed on The Business Power Hour with Deb Krier

Listen to the interview

The Business Power Hour® by Deb Krier on C-Suite Radio talks with experts in a variety of business fields about the latest trends, up and coming changes, as well as best practices to grow your business.

I had the pleasure of being interviewed by Deb during her LinkedIn series. Unbenonsed to us, when we recorded this, the scale of what Covid-19 would become and the importance of leveraging LinkedIn to reach out to contacts, stay connected, and hopefully grow...


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