Our Clients Are Raving Fans
“Working with Mel is a refreshing experience. It’s like participating in a think-tank rather than an echo-chamber while she keeps us accountable to our goals. She approached what we needed very objectively, provided insightful recommendations that we needed to hear, not just what we wanted to hear. Our organization was struggling with inconsistency in how we were communicating our mission to our market. We overhauled our talking points to ensure they were consistent with our mission and everyone within our organization from the top down was on the same page, created a relevant media kit, and worked with Mel to help us announce our expansion of services. We’ve received high praise from our board of directors and a very resourceful set of tools to help everyone communicate effectively with stakeholders, donors, and our market. ”
“Omicle has helped Paths to Understanding move forward in ways that will last far beyond our contract. They helped us rebrand the organization, develop a brand communications strategy, build and launch an online learning platform, and develop and execute an operational strategy that will grow with our organization.
We’ve worked with Mel since 2019 on a variety of projects as well as staff training. As a result of our work together, we are making connections with more people, increasing our influence, and building relationships with a wider audience. She has helped us select and implement a streamlined tech stack to free our team for more creative and personalized work within our community without the anxiety of unclear processes. More than these things, Mel has become a part of our team, cares about, and supports people and our mission. To close I only have two words: Hire her!”
“Your work is extraordinary. We went through a complete rebrand that is actually working! We’ve had nothing but praise from the community and our donors about the changes we’ve made and the direction we’re going. Your work not only helped us get to where we are and it’s working in the market, we hoped it would work in. It’s spot on. After the rebrand, we were able to raise in three months what the organization previously raised in three years. We have a successful path forward. I wanted to create a brand that the corporate community and highest level of donors would instantly be drawn to. It needed to connect both logically and emotionally with our market. You made it possible. What I dreamed I wanted, you delivered.
Having worked with you before, I knew you were the only one who could accomplish what needed done. You unify a team and become a part of it which builds trust, innovation, and collaboration. That only happens with someone with your breadth of experience. I know a lot of your clients and you have had so many different experiences and worked with so many different kinds of people. You understand the importance of the executive’s connection with the team and that we too, are human. You honor the role and position, and gave me a safe space for me to process and gain clarity.
We got the right name. We got the right WOW statement. That’s all we’re saying any more is our new brand name and the WOW statement and our target audiences instantly get it. We are just constantly building around the WOW statement. Those three words say everything we need to say. We use our positioning statement as well, and it’s amazing how the components work together and are interchangeable. They each have a specific purpose and have shortened our sales process because they instantly get what we do and who we help.”
“I highly recommend Mel for the expertise in marketing, branding, communication strategy, and social media prowess.
She is responsive, flexible, adaptable, understanding, engaging, and provided our senior leadership team with insights that were profound and impactful from the onset. We built a thorough structure for taking our raw data and turning it into well-communicated brand messaging and provided us a clear direction within our market.”
“Omicle was able to come to a complete and holistic understanding of what the driving motivations of our project and target audience actually were. They were able to get underneath the surface and work "inside" our culture to create a living and sustainable identity for us.”
“Exceeds Expectations. Omicle exceeded my expectations. They are extremely knowledgeable about branding and marketing--a strategic and skillful coach. Each coaching session was designed to designed to ensure my expectations were exceeded.
As a result of this collaboration, our website traffic has exploded and we now have a solid social media platform. Thank you, Omicle!”
“Most Impressive Brand Strategist Ever. Mel is the real deal. She is one of the most impressive brand strategists that I have ever met.
Let me explain why. A veteran in her industry with a keen eye and an insightful ability to help focus on the values and benefits of the people and the brands associated with them. A professional who is also incredibly personable, fun and genuine. I’m glad to be working with Mel and would recommend her without hesitation.”
“Enthusiasm. Energy. Attitude. Mel delivered a knockout presentation. Although her session was one of the last ones on the agenda, it was standing room only, and throngs of people were turned away. She could have easily filled up space twice or three times as large as the one she had. I left wanting to know more from her, and I know you will too!”
“I have worked with Melanie on several occasions, on multiple projects. She has a high energy level and works tirelessly to make sure all projects are completed on time. She is extremely resourceful when it comes to finding alternative ways to accomplish tasks. The information she provides is both timely and inclusive of latest information and/or technology”
“Melanie is an extremely focused professional who keeps team members "on task" while facilitating discussions oriented on solutions. Melanie is also quite meticulous in documenting relevant points raised by participants - so that someone not a party to the discussion benefits from her reports.
Melanie's expertise includes summarizing actionable "next steps" necessary to implement and accomplish the organization's objectives. This laser-like focus marks the difference between lots of expressions and group-centered results.”
“Omicle conduct a social media audit for me as part of an overall strategic marketing plan. It was obvious from the beginning that they spent a great deal of time reviewing my social media presence in preparation for our meeting. Mel understands social media and how to use it effectively in business. During our meeting, she was thorough and provided an abundance of recommendations. My to-do list is now very long! I am very pleased with Mel's work and am happy to recommend her to you.”
“Omicle took the diverse ideas from our team along with the bosses outcomes, and brought us together to one branding focus. Omicle also guided us through a plan for our new cloud computing/storage infrastructure that we are still utilizing to this day. Omicle is our go to resource for branding, marketing, and technology. We will continue to use Omicle's expertise as we grow our company and I encourage you, to work with them too.”
“Unmatched Talent. Mel’s talent is unmatched. I rebuilt my entire program to better produce tangible outcomes for my clients. We rebuilt everything from the philosophy, brand, to my website. Mel is a true professional, intuitive and thoughtful. I highly recommend her.”