IT'S TIME TO SCALE YOUR BUSINESS

You are ready for an Executive Marketing Advisor.

Not every company needs a Fractional CMO, some simply need an advisor that provides you with insightful ongoing advice.

Check out the resources below...

An Executive Marketing Advisor will help you grow your business and reach your goals. Marketing can be overwhelming, especially for small businesses, and founders who are not marketing experts. They are highly effective at connecting with you as the founder to help you gain perspective, increase your knowledge, avoid costly and time-consuming mistakes, and accelerating your company's growth. They are your go-to when you have a marketing question or decision to make, but not sure how to think about it. 

An Executive Marketing Advisor will support you to overcome your own blind spots and to see errors and weaknesses as opportunities for growth. They'll be aware of your business goals and strategies to help determine what changes can be made to better serve your company and achieve your goals. They are an invaluable resource in supporting you to make better decisions about marketing initiatives. They are also effective at collaborating and supporting full-time CMOs, Executive Directors of Marketing, or senior marketing professionals that don't quite have the experience to confidently fulfill the role. A good advisor-client relationship is highly confidential and personal. It requires a great deal of trust on the part of both parties. 

When working with an Executive Marketing Advisor, the initial period is typically spent understanding the nuances of your business, like your target audience,  industry, and internal operations and dynamics. They will also spend time understanding your goals and priorities to establish a set of initiatives that will create the most value in future ongoing work. Remember, the role of an advisor is to advise, not do the work for you. If you are looking for someone to perform the roles and responsibilities of a Chief Marketing Officer, then you'll want to consider a Fractional CMO

Fractional CMOs are highly effective at stepping in to fill an executive role to forge a strategic, sales-and-client experience aligned path for your business. They can also help you define what your business needs and clarify the budget required. Fractional CMOs can help you fill marketing roles with confidence and less risk.

What You Need to Know About Working With an Executive Marketing Advisor

Blog-Money

How Much Will It Cost to Work with a Fractional CMO?

If you’re evaluating whether a fractional CMO is right for your business, that is sure to be one of your first questions. Getting a clear answer to this question can be challenging because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.

Let’s start with an average hourly rate. The average hourly rate of a fractional CMO is typically between $150-375 an hour. Some fractional CMOs charge by the hour and others work on a re…

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Blog-OldNewDirection

Case Study: From Divided Attention and a Lack of Accountability to a United Direction

All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.

This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…

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Blog-Victory

How Can a Fractional CMO Help Me Grow My Business?

Considering the many strategies, tactics, channels, and platforms available to drive growth, and coming up with a holistic marketing plan that takes a business’s stage and industry into account is a complex job. This is one of the core responsibilities of a Chief Marketing Officer—long-term strategy.

‍That is the role of a CMO or marketing director: to develop and execute these marketing strategies. Beyond that, they should be proactive in aligning with sales and client experience to ensure a c…

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Are You Ready to Get Started?

Omicle delivers delivers brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business through revenue-driven leadership.

SCHEDULE YOUR DISCOVERY CALL TODAY

Client Case Studies

Blog-OldNewDirection

Case Study: From Divided Attention and a Lack of Accountability to a United Direction

All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.

This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…

Read more…

Blog-RethinkReviseRebrand2

Case Study: Serial Entrepreneur Needs Brand Marketing to Increase Sales in a Two-Sided Marketplace

Our client was a highly successful serial entrepreneur with a solid track record of starting new businesses, building them up, and selling them off after 4-5 years. The secret to her success was her ability to develop a product to fit a targeted niche, make initial sales, and then create a scalable, repeatable sales model. 

While growing a company handling expenses for business convention providers, she spotted a new opportunity. So she did what she always did: Launch a new product, and sell, s…

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Blog-WinWin

Case Study: Fragmented Technology and No Marketing Strategy Does Not Produce Results

Our client, a 50-year-old membership organization had a small group of members with intense brand loyalty. These members would describe their relationship to the organization as “I owe my whole professional life to them”. There was a bigger group that expressed the sentiment “we know we can depend on you for only this”. These members would come and go based on when they needed one specific service that this organization was really good at.  

While they had some members who were very loyal, they…

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Our Services That Will Benefit You the Most

Pick the option that best fits your needs:

5 Sessions

EXECUTIVE ADVISOR

One session per month.
  • Five 60-minute private sessions via Zoom per month
  • Recorded and shared with you
  • Access to me via email for issues and questions as they arise outside of our live sessions
  • This package is most requested by companies in the HUSTLE or TRANSFORM stages.
OMICLE'S SIGNITURE OFFERING

Brand Messaging Development

  • positioning statement is a single sentence that clearly communicates the value you provide and the segment of the market that you serve. The challenge with a positioning statement is that it can be wordy and hard for people to remember.
  • What we call a WOW statement, is a short conversational phrase that makes it easy for your market to quickly and clearly understand who you are, and the value you provide. In our experience, the combination of the two increases your brand credibility improves your SEO, and generates leads and business faster. 
  • This package is most requested by companies in the HUSTLE or GROWTH stages.

10 Sessions

EXECUTIVE ADVISOR

One session per month.
  • Ten 60-minute private sessions via Zoom per month
  • Recorded and shared with you
  • Access to me via email for issues and questions as they arise outside of our live sessions
  • This package is most requested by companies in the HUSTLE or TRANSFORM stages.

ARE YOU READY TO GET STARTED?