Fractional CMOs are highly effective at stepping in to fill an executive role to forge a strategic, sales-and-client experience aligned path for your business. They can also help you define what your business needs and clarify the budget required. Fractional CMOs can help you fill marketing roles with confidence and less risk.
While a fractional CMO can focus on the broad picture of your organization (like we do with our Be Ready to Scale Audits), they can also focus on specific goals such as improving or upgrading marketing operations, and rebranding the company or a product, or executing your marketing strategy.
You'll benefit from a fractional CMO if you are dealing with an unexpected CMO vacancy, need someone to cover parental leave, need to quickly refocus your marketing efforts to accelerate growth, or engage with an executive advisor that can be your marketing eyes and ears. Working with a fractional CMO can be the best solution to developing your marketing strategy to support business growth and how to structure your marketing function.
What You Need to Know About Working With a Fractional CMO
How Much Should I Spend on Marketing?
This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”
I get it, it’s not the answer you want to hear. You would love to hear an exact number or formula that guarantees an exact ROI on every dollar spent. But that would be at best, misleading and at worse a straight-up lie.
There are too many variables to consider and it’s the wrong focus because marketing is bigger than just generating new leads for sa…
How Much Will It Cost to Work with a Fractional CMO?
If you’re evaluating whether a fractional CMO is right for your business, that is sure to be one of your first questions. Getting a clear answer to this question can be challenging because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.
Let’s start with an average hourly rate. The average hourly rate of a fractional CMO is typically between $150-375 an hour. Some fractional CMOs charge by the hour and others work on a re…
The Four Archetypes of Fractional CMOs & How to Choose the Best for You
As fractional work gains popularity, various fractional CMO models are emerging. Some models focus exclusively on short-term strategic initiatives, like building a marketing plan or providing input on a strategic initiative, like a product launch or market expansion while others focus on long-term engagements providing leadership and integration of every aspect of an organization’s marketing team and program. There is also a lot of frustration because the term "fractional CMO" is being used to …
Are You Ready to Get Started?
Are You Ready to Get Started?
Omicle delivers delivers brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business through revenue-driven leadership.
Omicle delivers delivers brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business through revenue-driven leadership.
Client Case Studies
Case Study: From Divided Attention and a Lack of Accountability to a United Direction
All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.
This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…
Case Study: Serial Entrepreneur Needs Brand Marketing to Increase Sales in a Two-Sided Marketplace
Our client was a highly successful serial entrepreneur with a solid track record of starting new businesses, building them up, and selling them off after 4-5 years. The secret to her success was her ability to develop a product to fit a targeted niche, make initial sales, and then create a scalable, repeatable sales model.
While growing a company handling expenses for business convention providers, she spotted a new opportunity. So she did what she always did: Launch a new product, and sell, s…
Case Study: Fragmented Technology and No Marketing Strategy Does Not Produce Results
Our client, a 50-year-old membership organization had a small group of members with intense brand loyalty. These members would describe their relationship to the organization as “I owe my whole professional life to them”. There was a bigger group that expressed the sentiment “we know we can depend on you for only this”. These members would come and go based on when they needed one specific service that this organization was really good at.
While they had some members who were very loyal, they…
Our Fractional CMO Packages
Pick the option that best fits your needs:
10 hours/month
STARTER PACKAGE
- Minimum of a three-month commitment.
- A trusted partner that works along side you and your sales team to drive leads, revenue, and brand awareness.
- Ensure that your strategic marketing aligns with and support your business objectives.
- Build a strong marketing foundation and lead the marketing team.
- This package is most requested for companies in the HUSTLE stage.
MOST POPULAR FRACTIONAL CMO PACKAGE
20 hours/month
ACTION PACKAGE
- Minimum of a three-month commitment.
- A trusted partner that works along side you and your sales team to drive leads, revenue, and brand awareness.
- Ensure that your strategic marketing aligns with and support your business objectives.
- Build a strong marketing foundation and lead the marketing team.
- This package is most requested for companies in the HUSTLE or GROWTH stages.
40 hours/month
PREMIUM PACKAGE
- Minimum of a three-month commitment.
- A trusted partner that works along side you and your sales team to drive leads, revenue, and brand awareness.
- Ensure that your strategic marketing aligns with and support your business objectives.
- Build a strong marketing foundation and lead the marketing team.
- This package is most requested for companies in the GROWTH or TRANSFORM stages.