Fractional CMOs are highly effective at stepping in to fill an executive role to forge a strategic, sales-and-client experience aligned path for your business. They can also help you define what your business needs and clarify the budget required. Fractional CMOs can help you fill marketing roles with confidence and less risk.
While a fractional CMO can focus on the broad picture of your organization (like we do with our Be Ready to Scale Audits), they can also focus on specific goals such as improving or upgrading marketing operations, and rebranding the company or a product, or executing your marketing strategy.
You'll benefit from a fractional CMO if you are dealing with an unexpected CMO vacancy, need someone to cover parental leave, need to quickly refocus your marketing efforts to accelerate growth, or engage with an executive advisor that can be your marketing eyes and ears. Working with a fractional CMO can be the best solution to developing your marketing strategy to support business growth and how to structure your marketing function.
What You Need to Know About Working With a Fractional CMO
We’ve Had the Same Damn Marketing Problem for Years. Why Can’t We Fix It?
Organizations that can’t get ahead with their marketing have plateaued—nothing seems to work, even though they feel they have tried everything. They are in a spot where they need to better leverage marketing to grow or scale their business sooner rather than later. But when my conversation with them turns to their marketing strategies, the responses often get pretty vague:
We consistently post on LinkedIn and send emails weekly.
Yes, we’re going to do some LinkedIn and Google ads. (as if it’s a la…
How Much Should I Spend on Marketing?
This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”
I get it, it’s not the answer you want to hear. You would love to hear an exact number or formula that guarantees an exact ROI on every dollar spent. But that would be at best, misleading and at worse a straight-up lie.
There are too many variables to consider and it’s the wrong focus because marketing is bigger than just generating new leads for sa…
How Much Will It Cost to Work with a Fractional CMO?
If you’re evaluating whether a fractional CMO is right for your business, that is sure to be one of your first questions. Getting a clear answer to this question can be challenging because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.
The fractional model is especially advantageous for financially constrained companies or those undergoing transitions. Integrating a fractional CMO allows businesses to stay on course wit…
Are You Ready to Get Started?
Are You Ready to Get Started?
Omicle delivers delivers brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business through revenue-driven leadership.
Omicle delivers delivers brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business through revenue-driven leadership.
Client Case Studies
How the Price You Charge and Your Brand are Indeed Connected
Pricing is more than just the sales price; it also includes how your products and services are packaged. There are many pricing models out there—some work better than others and some work better in some industries than others. What’s important is that it fits with your business model, convinces your clients to buy, and gives your clients confidence in your brand.
A client had a yearly subscription model, however, over half of their clients were leaving after three or six months and then would ret…
Choose Clarity Over Being Cheeky When Building Your Brand
Brand messaging is the art of using the right words to communicate to your target audience the value that you provide. When done correctly, it’s the foundation of Category Design where instead of positioning yourself to directly compete with your competitors, you create a new category, so the market perceives you as the only and best solution for their problem.
A client came to us who was struggling to raise funds. They had a steady stream of revenue, but it barely sustained their current level, …
The Difference Between Strategy and a Tactic and Why it Matters
Strategy is the why.
Tactics are the how.
The strategy is the logic behind the actions that you take. It’s the bridge between your goals, priorities, revenue, and resources and how you will accomplish your goals, prioritize your priorities, increase your revenue, and better leverage your resources.
Your Goal is What?!?
As a part of our Discovery process, one of the first questions we ask potential and new clients is “what are your goals?” We’re looking to identify both short-term and long-term goal…
Our Fractional CMO Packages
Pick the option that best fits your needs:
10 hours/month
STARTER PACKAGE
- Minimum of a three-month commitment.
- A trusted partner that works along side you and your sales team to drive leads, revenue, and brand awareness.
- Ensure that your strategic marketing aligns with and support your business objectives.
- Build a strong marketing foundation and lead the marketing team.
- This package is most requested for companies in the HUSTLE stage.
MOST POPULAR FRACTIONAL CMO PACKAGE
20 hours/month
ACTION PACKAGE
- Minimum of a three-month commitment.
- A trusted partner that works along side you and your sales team to drive leads, revenue, and brand awareness.
- Ensure that your strategic marketing aligns with and support your business objectives.
- Build a strong marketing foundation and lead the marketing team.
- This package is most requested for companies in the HUSTLE or GROWTH stages.
40 hours/month
PREMIUM PACKAGE
- Minimum of a three-month commitment.
- A trusted partner that works along side you and your sales team to drive leads, revenue, and brand awareness.
- Ensure that your strategic marketing aligns with and support your business objectives.
- Build a strong marketing foundation and lead the marketing team.
- This package is most requested for companies in the GROWTH or TRANSFORM stages.