Choose Clarity Over Being Cheeky When Building Your Brand
Brand messaging is the art of using the right words to communicate to your target audience the value that you provide. When done correctly, it’s the foundation of Category Design where instead of positioning yourself to directly compete with your competitors, you create a new category, so the market perceives you as the only and best solution for their problem.
A client came to us who was struggling to raise funds. They had a steady stream of revenue, but it barely sustained their current level, …
The Difference Between Strategy and a Tactic and Why it Matters
Strategy is the why.
Tactics are the how.
The strategy is the logic behind the actions that you take. It’s the bridge between your goals, priorities, revenue, and resources and how you will accomplish your goals, prioritize your priorities, increase your revenue, and better leverage your resources.
Your Goal is What?!?
As a part of our Discovery process, one of the first questions we ask potential and new clients is “what are your goals?” We’re looking to identify both short-term and long-term goal…
Truth Bomb: There is More to Marketing Than Just Ads if You Want Success
Marketing is embedded in everything that you do. When market tactics don’t work it’s usually the result of operational issues.
I once worked with a client who was spending $10,000 per month on online ads and had been for almost a year with zero returns. There are a few key issues that determine the success of online ads. When we investigated what was going on with this client, here is what we found.
Organic SEO Matters When Running Ads
First, the website was not optimized for SEO. Search Engine Opt…
We’ve Had the Same Damn Marketing Problem for Years. Why Can’t We Fix It?
Organizations that can’t get ahead with their marketing have plateaued—nothing seems to work, even though they feel they have tried everything. They are in a spot where they need to better leverage marketing to grow or scale their business sooner rather than later. But when my conversation with them turns to their marketing strategies, the responses often get pretty vague:
We consistently post on LinkedIn and send emails weekly.
Yes, we’re going to do some LinkedIn and Google ads. (as if it’s a la…
What it Really Takes to Build an Admired and Successful Legacy Brand
In a world full of choices and ever-changing trends, some things manage to stand the test of time. We can think of a few brands that have been around for generations and are still going strong today. These are what we call legacy brands. But what exactly is a legacy brand? And why should you aspire to build one?
When you’re in business, you know that building is hard—and it's even harder to build a brand that will last for generations. But if you're up for the challenge, it can be done.
5 Conversational Marketing Strategies To Help Your Business Grow
You have probably heard about conversational strategies before but do you really know what they are? After all, there are many ways to communicate with your customers, but not everyone knows how to do it effectively. Conversational marketing is a type of inbound marketing that enables you to connect with your audience in an organic way and can impact every part of your business. When done correctly, it can create authentic experiences, build relationships, improve lead generation quality, and pr…
4 Tips to Win Clients from Your Competitors
Why is it so hard to sway clients away from your competitors?
Well, the short answer is switching costs. But when we hear that term, we often only think about the physical or tactical aspects of change—it often leaves out the mental and emotional elements of the switching costs.
Once a client has an established relationship with a provider, it’s set up. The exchange of access, details, invoicing, and contacts are already in place. The client and vendor can just do the work. In order for this p…
How Much Should I Spend on Marketing?
This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”
I get it, it’s not the answer you want to hear. You would love to hear an exact number or formula that guarantees an exact ROI on every dollar spent. But that would be at best, misleading and at worse a straight-up lie.
There are too many variables to consider and it’s the wrong focus because marketing is bigger than just generating new leads for sa…
How Much Will It Cost to Work with a Fractional CMO?
If you’re evaluating whether a fractional CMO is right for your business, that is sure to be one of your first questions. Getting a clear answer to this question can be challenging because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.
Let’s start with an average hourly rate. The average hourly rate of a fractional CMO is typically between $150-375 an hour. Some fractional CMOs charge by the hour and others work on a reta…
Melanie Asher, MBA Interviewed on The Revenue Maze Podcast with Valerie Cobb
🔥 🔥 “Be crystal clear on your messaging and it is not from your perspective, it is from your client's perspective and your perspective clients.” 🔥 🔥
Yes, our Founder and Fractional CMO, Melanie Asher, MBA was featured on The Revenue Maze podcast. Listen to hear that great quote and other points about how to make your business CREDIBLE and RELEVANT. Melanie joins the host Valerie Cobb to share some tips on how to get out of the revenue maze;
💲 Be crystal clear on the messaging you send. The m…