Blog

The Future of Brands in a Post-COVID-19 World

O-BlogImages-Covid19

Late spring is when the chatter about “generations in the workplace” takes over my newsfeed. It makes sense, seniors are getting ready to graduate and executives need to know what they are in for with “this generation”. And, every year it is pitched as “something new” or “something impossible” or…well you get the idea - you’ve read the articles.

What’s often not talked about is WHY is this generation the way they are? WHAT influenced them to have the beliefs they have or their responses to mark…

Read more…

How to Build a Steady Stream of Referrals Right Now

OmicleBlogB-BelieveValue

It’s easy to assume that your clients will refer you—after all they chose to do business with you and we all know you are AH-MAZ-ING! Right?!?!

Yeah, not so much.

Just because your clients chose to do business with you, doesn’t mean they will refer you. That is a fact.

You already know that a customer will share a bad experience with a company at three times the rate of a positive experience. So first a client has to have liked doing business with you—that’s different than getting alike on so…

Read more…

The Cheat-sheet for How to Write Successful Headlines

OmicleBlogB-Headlines

Why do you always have such great titles?

[Me] Because that’s what I do.

Why can’t I create titles like that?

[Me] You can

I can?!?!?!

[Me] Yup!

While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.

Remember, no matter what you do online and what the c…

Read more…

Melanie Asher, MBA Interviewed on The Business Power Hour with Deb Krier

Listen to the interview

The Business Power Hour® by Deb Krier on C-Suite Radio talks with experts in a variety of business fields about the latest trends, up and coming changes, as well as best practices to grow your business.

I had the pleasure of being interviewed by Deb during her LinkedIn series. Unbenonsed to us, when we recorded this, the scale of what Covid-19 would become and the importance of leveraging LinkedIn to reach out to contacts, stay connected, and hopefully grow your busin…

Read more…

How to Create Mission and Vision Statements that are Sticky

OmicleBlogB-Vision

While these words are common-place in both the nonprofit sector and the business world, there is often a lot of confusion around what they actually mean. Without clarity, it can be challenging to know if your organization truly knows what it does and even more challenging for the market to understand why they should do business with you or donate to your organization. Remember, a confused mind never buys. So allow me to explain each of these as well as the organization's purpose and core values.…

Read more…

How to Amplify the Power of Personal Branding

Melanie Asher, MBAA strong personal brand can help you convey confidence, build your self-esteem, and position you to stand out from others. It’s about getting clarity about your own skill set, your mindset and for some, their life purpose. Intentionally investing in your personal brand, can land you a better paying job or make attracting more profitable clients easier. So it really is a worthwhile investment.

Like a professional brand, your name can be a major part of your personal brand. Since your name will m…

Read more…

Are You Really Suffering from Snowflake Syndrome?

OmicleBlogB-Snowflake

A while back in one of my first books, I wrote about what I call “Snowflake Syndrome” and it was the hit of the book. That chapter was popular beyond the specific industry that the book was written for. Recently, I have had a few encounters that have reminded me of it and got me thinking that maybe I should expand upon it and release a new book. Maybe…what do you think? 

So just what is Snowflake Syndrome? It’s when a brand believes that it is unique in its market and that the market should go …

Read more…

The Successful Re-branding of a Multi-Faith Organization

paths website image

Bridging bias and building unity through multi-faith peacemaking.

Project Challenge

The board was interested in creating more consistency with their marketing and better leveraging digital and online marketing. They also were in a prime position where rebranding the organization could give them the blessing of a founding member and be a conversation-starter for new initiatives that the organization was about to launch.


Target Markets

  • Faith-based organizations
  • Faith-based professionals

Read more…

How to Maximize Your Newsletter Marketing Results

Read My NewsletterAt this point, it feels like newsletters have been around forever. I can barely remember a time where I was chatting with clients about creating a branded magazine or traditional newsletter. Yes I know they still exist, but most truly aren’t in need of actually being printed.

Newsletters, like most marketing, go in and out of popularity and are more successful for some businesses and industries than others. Having said that, they have been making a comeback…again. This seems to be a result of t…

Read more…

Leveling Up and Re-branding the Leadership Expert

bill-cooper-3-devices-cut

Bill works with organizations to transform reactive problem management into proactive, results-based solutions.

Mel challenges me to expand my own thinking in order to create a successful business. She is pleasant to work with and her talent is unmatched. I’ve been able to rebuild my entire program under her guidance and coaching. She challenges me to think beyond the norm and work through problem-solving issues that produce tangible outcomes for my clients. We rebuilt everything from the phi…

Read more…