When markets shake and politics boil over, most brands shrink. But the ones that lead? They know exactly who they are—and they communicate with conv…Read more
Here’s a little secret: the amount of work that you put into your business BEFORE launching your brand is often reflected in your long-term success.…Read more
This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”
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All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the marke…Read more
Culture is not easy to build. It's even harder to change. Mark Scrimenti is a Fractional COO/CPO and Founder of Vivid Path Growth Consulting. This i…Read more
I, like you, I'm sure, have been having a lot of conversations about being prepared for the next unknown--crisis or pandemic. While I work with orga…Read more
What does it mean to scale your business?
How is it different from growing your business?
Is scaling the same for all businesses?
These seemingly …Read more
What does it mean to be interesting? According to Dictionary.com, interesting means “arousing curiosity or interest; holding or catching the attenti…Read more
Our client was a highly successful serial entrepreneur with a solid track record of starting new businesses, building them up, and selling them off …Read more