Revealing the Differences in How to Market to Generation Z


Gen Z is just getting started and the future customer of every business. They were born between the years of 1996-2010. While they are young, they have all grown up with the Internet in their pocket, smartphones and tablets, and they prefer to use them over a computer.

What Key Events Influenced Gen Z?

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How to be Successful in Marketing to Millennials


The generation that the media loves to hate and is the most targeted in marketing was born between the years of 1980-1995. They have taken over the workplace and some don’t even remember a world without the Internet or cell phones.

What Key Events Influenced Millennials?

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How to Improve Your Marketing to Xennials: They are Not Millennials


Xennials aren’t often talked about—as they aren’t an official generation. Instead, they are a subset between Gen X and Millennials born between the years of 1977-1983. This micro-generation doesn’t fit into either generation completely and still has enough traits and trends that end up creating a group of their own. They spent their childhoods outside without the need to update social media and were the first to be told to figure social media out in the workplace because of the boom in their ear…

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How to Successfully Market to Generation X


The forgotten middle child or the sandwich generation, previously known as “the slackers” or being the “problematic” generation because they never really tried very hard and are very independent. They were the first generation of “latchkey kids” with dual-income families and an increased divorce rate of their parents. Gen X is the smallest generation born between the years 1965-1979. They are juggling raising their kids, paying mortgages and tuition, getting ready to retire, and caring for their…

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Solve Your Big Marketing Challenge with an On-Demand CMO


Tell me where you want to be, and I’ll get you there.

Executive-Level Expertise | Interdisciplinary Approach | Cost-Effective

 I Want a Fractional CMO

What is a Fractional Chief Marketing Officer?

A Fractional CMO provides your business with the executive-level guidance of Chief Marketing Officer without the added expenses of salary, benefits, and other perks given to full-time executives because they (usually) split their time between several companies.

A Fractional CMO provides a broad an…

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When You Want Executive-Level Results at a Fraction of the Price


Tell me where you want to be, and I’ll get you there.

Fresh Perspective | Executive-Level Expertise | Interdisciplinary Approach | Cost-Effective

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What is a Virtual Chief Marketing Officer?

A Virtual CMO is someone with the ability to work with you to reveal your business goals, design the strategy, programs, and operations you need to reach them, and then execute – all without having to hire and manage full-time staff.

A Virtual CMO can save your reputation and increase your rev…

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Be Successful in Marketing to the Baby Boomers


Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.

What Key Events Influenced Boomers?

What You Need t…

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Pivoting Your Business isn't Really Pioneering Innovation


There’s a post going around various Facebook Groups that asks the words or phrases related to Covid-19 that you are most tired of hearing. The comments can be pretty funny. For me, it depends if you are referencing business or personal. Personally, I’m really tired of hearing “unprecedented times” and from a business perspective, it’s the word “pivot”.

According to, PIVOT means a pin, point, or short shaft on the end of which something rests and turns, or upon and about which som…

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Reflecting on the Wounds Caused by Racism in America


I don’t know what to say.

I’m speechless.

Turn your profile picture and banner images black to show you support #BlackLivesMatter. If you don’t, then you’re against them—this makes my heart hurt. What happened to Breonna Taylor and George Floyd, makes my heart hurt.

Don't say "Black Lives Matter" because that is a corrupt political organization—it may be the name of an organization, but it's also true. Until black, native, and other minority lives matter, we are not truly "American".


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Melanie Asher, MBA Interviewed on Wisdom of Friends with Kal Aras


This was a first for me--being interviewed on a show that is more than just business. We chatted about business and personal and did a lot of laughing. Make sure you watch the video and subscribe to Kal's podcast, Wisdom of Friends on iTunes or on Google Play Music. I'm looking forward to doing more shows like this one. 

Listen or Watch Here

Kal Aras, Happiness Engineer & Podcast Host

With 22 years of corporate success with Fortune 500 companies, Kal Aras helps individuals and companies boost…

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