Book Melanie for your next event
Melanie is available for corporate trainings, conferences, trade shows, organization meetings, panel discussions, and private gatherings. She is also open to participating on advisory boards. Her presentations are edgy, engaging, informative and thought-provoking.'
Call 425.440.1099 to schedule her for your next event today!
She presents on topics related to branding, brand experience, marketing, and social media. She is happy to work with you to customize her presentation for your audience and time frame. If you have a last-minute cancellation, let us know. Melanie may be able to fill in, subject to availability, location, and topic.
Building a Relevant Brand in the Digital Era
In a business market where a company’s success is determined by their ability to not only attract, but retain, customers, how do you build loyalty? This presentation looks at how to build loyalty with customers and almost as importantly, employees, by focusing your branding efforts on key factors you have control over allowing you to save money on marketing and increase your desirability in the market.
You will learn:
- Conquer the identity of your authentic brand
- Easily fascinate your clients with your brand, and
- Be remarkable in your simplified marketing
Leverage LinkedIn to Grow Your Brand
LinkedIn is one of the greatest tools and social platforms for professional development and business growth. Yet most people are not using LinkedIn to its full potential. From finding your next job to finding your next client, LinkedIn can help, but only if you know how to leverage it.
This presentation reveals the hidden secrets to get you started using LinkedIn effectively today.There is also a two hour workshop option that dives deep into specific features of LinkedIn and shows how to leverage them to build your brand, get in front of your actual target market, and getting the people who you want to know to want to connect with you.
You will learn how to:
- Build a profile that will engage and interest the people you want to attract
- Master the best ways to meet influential people, and your next client, and
- Unlock your authentic professionals credibility on LinkedIn
Mastering the Social Media Experience
The enigma of social media—it’s a part of your marketing strategy, but how do you use it? This presentation focuses on the difference between marketing to your customers’ versus what the search engines need to get on page one and how to bring the two together to integrate social media into your existing marketing strategy and increase your bottom-line.
A workshop version of this presentation is also available to help train your employees about the specific tools, their use, and how it supports your organization’s social media efforts. The workshop will cover up to two social media tools per presentation day and each tool requires two hours.
You will learn:
- New ideas to implement immediately to produce powerful results
- Simplified best social media practices that are easy to implement
- How to integrate social media with ‘traditional’ marketing efforts
- The latest research about social media and what it means for you
Marketing Trends to Dominate Facebook
You can’t afford to ignore Facebook – your clients, competitors, venders, employees, partners and your next best client are all using Facebook. It’s time that you start using it to grow your business and extend your professional network.
It’s also time to stop struggling with your Facebook marketing. You’re not alone. Many businesses struggle to get real results from their Facebook marketing. It’s time you get laser-focused on building your business, taking care of your clients, and minimizing the time you spend on social media.
You will learn:
- Build a following on Facebook for your brand.
- Prepare an action plan for using Facebook, suitable for your business and clients.
- Incorporate Facebook into your marketing activities.
- Create content that people want to engage with.
- Respond to negativity in a way that builds trust and report.
Meet Melanie Asher, MBA
I work with businesses to build their brand online and off. I transform the way B2B brands communicate with their target audiences and help them better leverage and spend less time on social media.
My clients describe me as edgy, flexible, fun to work with, and engaging. They have won awards like “Best Place to Work” and “Most Innovative” and have been featured in national magazines as a result of our work together.
I do it better than anyone else in the world because of my proven process of mastering the science of communicating for technology and the art of communicating with people.
I have a deep understanding of social behavior, what creates conversions, and SEO.
We specialize in working with high growth influencers, professional service providers, technology companies, and big brands.
Our expertise is the psychology behind brand-building and customer experience whether that is through our fully managed private client work, our coaching sessions, our intensive training or keynote speaking.
Melanie Asher, MBA (formerly Mel DePaoli, MBA)