⭐Be Ready to Scale® Audit

You know your brand is destined to make it. You know you need to scale. And, you know it takes more than just a wish to make it happen. 

But something is missing or not everyone is onboard and your (lack of) results show it.

In our Be Ready to Scale® Audit, we leverage a Go To Market framework to focus on:

  • Your Brand Building and Marketing Strategy
  • The Prospect to Client Experience 
  • Your Operational Execution
  • A Successful Launch Strategy

So whether you need cutting-edge, innovative expertise to revamp your brand, to completely rebuild it from the ground up, to prepare for your next round of funding, or to launch in a new market, we can help. Let's start building tomorrow's success today.

Contact Mel Today

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How are you positioned and perceived in your market and how can you be more effective.
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The operations and technology in your business should enhance experiences and reduce waisted time. Do they?
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How your clients experience doing business with you will directly affect any repeat business and the referrals you receive.
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We've identified what works and how to improve your results, now it's time to make it happen.

Professional Speaking & Training

By mixing custom content, valuable business insights and trends, and life experiences, Mel’s programs entertain and inspire as she delivers actionable ideas and methods that are aligned to your goals.

She's available for in-person and virtual conferences, executive retreats, and association meetings. She presents on topics like: branding, customer experience, marketing trends, and scaling your business and has presented all over the country. 

Yes, she may be able to step in if you have a last-minute request.


⭐Fractional CMO | Virtual CMO

When you are the CEO of a 1-10M organization, obtaining the right amount of resources – at the right time – can be a game changer.

Enter the fractional executive – an experienced, highly-credentialed CMO-for-hire who can be plugged in for a right-sized engagement, without the expense or expectations of a full-time senior marketing executive.

Omicle's Fractional CMO keeps your momentum going utilizing a Go To Market framework. With a unique blend of marketing and entrepreneurial experiences – our approach is equally effective whether you’re launching a new company or product, or trying to expand to a new market. Let's start building tomorrow's success today.


Signature & Project Services

We recognize that not all brands have the resources or need for a Fractional CMO. Here are our most requested packages that are highly tailored to provide you with a specific deliverable to scaling your business.

⭐ Brand Messaging Development

Clearly convey the value of your brand to your market today. Learn more.

⭐ Re/Brand Development

Elevate your brand value to connect with your market and boosts results. Learn more.

Board Advisor / Board Director

Adding marketing technology expertise adds useful and valuable insights to your board. Learn more.

Executive Coaching

Gain clarity and unlock your true potential to impact business results.  Contact us today.

Can I Pick Your Brain?

When you want reliable and honest advice and need it on demand.  Learn more. 


Virtual training to boost your brand and marketing results now. Learn more.


Omicle works with and recommends the following brands. If you make a purchase through any of these links we will receive a small commission.

Amazon Affiliate

Whether you are purchasing a book written or recommended by Mel, or you are buying a camera, other device or even kitchen supplies, click here to shop on Amazon.

Litter Robot

If you have a cat, you NEED one of these. There are very few brands that Mel is head-over-heals in love with, and this is one of them. The Litter Robot is worth EVERY penny and they last forever!


If you work with contracts or agreements in your business, then you need BetterProposals. Since I started using it, I now have a 97% win-rate and clients ask what I use for my contracts because it's easier than what they are using. Get BetterProposals today.

Studio Press

If you are looking for a reliable source to purchase your next WordPress theme, then look no further. StudioPress has nice designs and great documentation to help you set your theme up correctly. Click here to buy your next WordPress theme.

WP Engine

If you are looking for a high performance WordPress hosting that just works, you want WP Engine. WP Engine drives your business forward faster. So you can enjoy simple site setups, easy workflows, stress-less launches, and effortless maintenance. Click here to start using WP Engine today.


Zoom makes video and web conferencing friction-less. <- It truly does and that is why I use it daily! I have lost count on how many people and businesses I have converted to Zoom-Enthusiasts. Click here to get your own Zoom account.


  • Associations
  • B2B
  • B2C
  • Bicycle
  • Construction
  • Diversity, Equity, and Inclusion
  • Education
  • Engineering
  • Executive Leadership
  • Financial / Fintech
  • Influencers / Subject Matter Experts
  • Junk Removal
  • Marketing & Advertising
  • Military Organizations
  • Native American / Tribal
  • Nonprofits
  • Political Organizations
  • Private Security
  • Professional Services
  • Professional Speakers
  • Real Estate & Property Mangement
  • Social Justice
  • Technology
  • Travel & Tourism


  • 1st Alaska Tours
  • Accelerate Your Results, Bill Cooper
  • ALPFA - Association of Latino Professionals for America
  • Alderson Landing, Chris Lilly
  • American Advertising Federation – North Central Indiana
  • Associated Builders and Contractors – Western Washington
  • Associated General Contractors
  • Austin Human Resource Management Association
  • Avon Mega Store
  • Bellevue College
  • BigSpeak
  • BOMA – Dallas
  • BOMA – Fort Lauderdale
  • BOMA – Fort Worth
  • Book More Business, Lois Creamer
  • Business Impact NW
  • BuzzBee Apps
  • C3 Financial Services, Carl Lander
  • Center for Student Achievement Solutions
  • Corporate Speaking Solutions
  • Dochnahl Construction
  • Eastside Friends of Seniors  
  • Economic Alliance of Snohomish County
  • Explore Fairbanks Convention & Visitors Bureau 
  • Finishing Systems
  • FrippVT, Patricia Fripp
  • First American Home Buyers Protection Corporation
  • Genius Mindset, Tracy Berger
  • Goodwill
  • Green Beret Foundation
  • Holzer Financial
  • Impactful Teams by Warner Brown, Jr.
  • Institute of Management Consultants
  • InterBike
  • Intelligent Partners
  • Essentials First (formerly Kits for Peace)
  • Lady and the Champs
  • Leverage2Market Associates
  • Mckenzie Chase Management
  • Meeting Professionals International
  • Michael Hauge’s Story Mastery
  • Minority Business Advisory Council
  • National Association of Professional Organizers Virtual Chapter
  • National Speakers Association
  • Native PTAC
  • Nimbus Real Estate & Properties
  • Northwest Credit Union Association
  • Northwest Wall and Ceiling Bureau
  • Nourishing Networks Central
  • Pacific Science Center
  • Paths to Understanding (formerly The Treacy Levine Center)
  • Peggy Speaks, Peggy O'Neill
  • Powerful Connections
  • Premier Risk Solutions
  • Pure Roots Nutrition
  • Quality Woodworking Construction
  • Ready Set Grow CEO
  • Salon Gaia
  • Seattle Bookings
  • Seattle University
  • Seven Allies
  • ShieldIQ Executive Protection
  • ShiftUp Agency
  • Skanska
  • Skunky's Junk Removal
  • Tabor 100
  • Two Rivers CDC
  • University of Washington
  • Virtual Ink Marketing
  • Washington Society of Association Executives
  • Wildbird Charity
  • XTRAcredits
Photo-Mel (2)

Meet Melanie Asher, MBA

I work with businesses to build their brand online and off. I transform the way B2B brands communicate with their target audiences and build out efficient marketing operations to build brands ready to scale.

My clients often describe me as edgy, flexible, fun to work with, and engaging. They have won awards like “Best Place to Work” and “Most Innovative” and have been featured in national magazines as a result of our work together.

My expertise is the art and science behind brand-building, consumer insight, and digital disruption whether that is through my audits, Fractional CMO services, virtual training or keynote speaking.

(formerly Mel DePaoli, MBA)