Holiday Marketing Strategies

Holiday marketing is often assumed to be only for B2C or D2C brands. After all, it can be up to 30% of their annual sales, according to the National Retail Federation. But for B2B companies, the holiday season tends to be more of a snooze than a sleigh ride. Even if potential clients are at the end of their yearly budget, they are simply too busy dealing with the holiday rush to worry about finding or committing to new deals.

But just because holiday marketing can be a challenge, it doesn’t mea…