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Impact of Business on the Economy

Blog-BigChanges

Scale Your Business Better: 3-Stages You Need to Know

What does it mean to scale your business?
How is it different from growing your business?
Is scaling the same for all businesses?

These seemingly common questions have very different answers. Growth and scaling are often talked about as if they were one and the same. But they're not and it's important to know the difference.

Scaling is about increasing revenue without incurring significant costs. The intention is that as revenue grows, expenses only increase incrementally. When an organizatio…

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Blog-Zensen

How a Conversational Strategy Helps to Scale Your Business

What does it mean to be interesting? According to Dictionary.com, interesting means “arousing curiosity or interest; holding or catching the attention”. Is your brand interesting? Does your marketing arouse curiosity or hold the attention of your intended audience?

To be interesting doesn’t mean you need to become a comedian or that suddenly you only share content featuring cute puppies. Being interesting means that you are interested in your audience’s needs and wants. It means that you can re…

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Blog-RethinkReviseRebrand2

Case Study: Serial Entrepreneur Needs Brand Marketing to Increase Sales in a Two-Sided Marketplace

Our client was a highly successful serial entrepreneur with a solid track record of starting new businesses, building them up, and selling them off after 4-5 years. The secret to her success was her ability to develop a product to fit a targeted niche, make initial sales, and then create a scalable, repeatable sales model. 

While growing a company handling expenses for business convention providers, she spotted a new opportunity. So she did what she always did: Launch a new product, and sell, s…

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Blog-ArtCreativity

The Fickle Importance of Art and Creativity in a Scaling Business

The definition of art is the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.

I like that last part, "more than ordinary significance". To me, art is the ability to see or do something beyond what is considered normal and, it often elicits an emotional response of some type.

In our culture, art is often associated with a fine art like painting, drawing, music, or acting. In business, it's often…

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How Good Are You At Getting Your Business Out There?

One problem businesses have is in getting their businesses out into the world. The visibility of their brand and the value that they provide. Some leaders are naturally better at this than others. For some, they may be more introverted. While others might be more extroverted and better suited to getting their business and brand out there. Some may be investing all their time in the actual running of their business and might just not be quite sure which direction to take. The good news is that th…

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How the Influence of Technology is Vital on Corporate Boards

“If you didn’t have a digital strategy, you do now or you don’t survive,” said Guillermo Diaz Jr., chief executive officer at software firm Kloudspot, and a former chief information officer at Cisco Systems Inc. “You have to have a digital strategy and digital culture, and a board that thinks that way,” he said in an article for the Wall Street Journal.

Technology is not new for businesses. It’s been a standard for a minimum of two decades. But not everyone embraced it, understood it, or recogn…

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Blog-Avoidable

How to Make Sure Your Rebrand is a Success

I remember having a conversation with a business owner years ago about branding. He was trying to convince me that a brand’s logo should NEVER, EVER change. At the time I had been in the industry for over a decade and knew that his intention was correct, but the reality couldn’t be more wrong. As I sat there listening to his reasonings—which completely contradicted each other, but that’s another story—I was taken back to my days in college and my History of Graphic Design book. There was an enti…

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Blog-Dominos

Are Boards Actually Limiting the Ultimate Success of Brands?

Mid-and-large-sized companies often take heat for not being more agile in their ability to pivot or change directions when there are market shifts. Excuses like “too big” or “there are too many moving parts” or “they’re all the same” are regularly heard.

There’s truth in that and it could also be a result of the lack of diversity at the top—the board. As you know, when I talk about diversity, I am referencing more than just the BIPOC and LGBTQ+ communities. I am also referencing the diversity o…

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Blog-PiggyBank

It Really is this Simple: You're in Business to Make Money.

The traditional belief in business is to build a decent product and sell it for a competitive price, reduce your costs as much as possible to maximize your profit, and have great marketing or advertising campaign to drive sales.

Well, that doesn’t work anymore.

Times have changed. Consumers have changed. Expectations have changed…and are continuing to change.

Yes, we are in business to make money. If you don’t make money, you won’t be in business. And, consumers are holding companies accounta…

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The Power of Diversity is Being Amplified in the Market

Diversity is a hot topic that is not going away…nor should it. It is going to become an expectation by consumers that your brand takes a stand and then follows it up with actions.

While many companies have claimed to be diverse, the reality is, for many, it has just been lip service. Currently, 75% of the companies listed on Nasdaq do not meet this requirement.

On December 1, 2020, Nasdaq Inc. proposed a rule requiring that all companies listed on the Nasdaq exchange will have to publicly disc…

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