Impact of Business on the Economy
Truth Bomb: There is More to Marketing Than Just Ads if You Want Success
Marketing is embedded in everything that you do. When market tactics don’t work it’s usually the result of operational issues.
I once worked with a client who was spending $10,000 per month on online ads and had been for almost a year with zero returns. There are a few key issues that determine the success of online ads. When we investigated what was going on with this client, here is what we found.
Organic SEO Matters When Running Ads
First, the website was not optimized for SEO. Search Engine Opt…
How Much Should I Spend on Marketing?
This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”
I get it, it’s not the answer you want to hear. You would love to hear an exact number or formula that guarantees an exact ROI on every dollar spent. But that would be at best, misleading and at worse a straight-up lie.
There are too many variables to consider and it’s the wrong focus because marketing is bigger than just generating new leads for sa…
Case Study: From Divided Attention and a Lack of Accountability to a United Direction
All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.
This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…
Guest Post: A Quick Start Guide to Improve Your Organization's Culture
Culture is not easy to build. It's even harder to change. Mark Scrimenti is a Fractional COO/CPO and Founder of Vivid Path Growth Consulting. This is his specialty. This is a shortened and modified version of a longer article that he wrote on his blog. You can check it out here.
And Mark Scrimenti says...
I don’t need to tell you how the pandemic and post-pandemic conditions continue to disrupt the workplace status quo. As a fractional COO specializing in small and m…
Guest Post: Be Prepared for a Crisis with the 7 Principles of the CEO’s Compass
I, like you, I'm sure, have been having a lot of conversations about being prepared for the next unknown--crisis or pandemic. While I work with organizations in the aftermath and reputation management side, I wanted to share an article with you from fractional CEO, Deb Coviello for a different perspective.
Deb Coviello Says...
When an organization is experiencing a challenging situation, a crisis, or simply the perception of one, getting to the root…
Scale Your Business Better: 3-Stages You Need to Know
What does it mean to scale your business?
How is it different from growing your business?
Is scaling the same for all businesses?
These seemingly common questions have very different answers. Growth and scaling are often talked about as if they were one and the same. But they're not and it's important to know the difference.
Scaling is about increasing revenue without incurring significant costs. The intention is that as revenue grows, expenses only increase incrementally. When an organizatio…
How a Conversational Strategy Helps to Scale Your Business
What does it mean to be interesting? According to Dictionary.com, interesting means “arousing curiosity or interest; holding or catching the attention”. Is your brand interesting? Does your marketing arouse curiosity or hold the attention of your intended audience?
To be interesting doesn’t mean you need to become a comedian or that suddenly you only share content featuring cute puppies. Being interesting means that you are interested in your audience’s needs and wants. It means that you can re…
Case Study: Serial Entrepreneur Needs Brand Marketing to Increase Sales in a Two-Sided Marketplace
Our client was a highly successful serial entrepreneur with a solid track record of starting new businesses, building them up, and selling them off after 4-5 years. The secret to her success was her ability to develop a product to fit a targeted niche, make initial sales, and then create a scalable, repeatable sales model.
While growing a company handling expenses for business convention providers, she spotted a new opportunity. So she did what she always did: Launch a new product, and sell, s…
The Fickle Importance of Art and Creativity in a Scaling Business
The definition of art is the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.
I like that last part, "more than ordinary significance". To me, art is the ability to see or do something beyond what is considered normal and, it often elicits an emotional response of some type.
In our culture, art is often associated with a fine art like painting, drawing, music, or acting. In business, it's often…
How Good Are You At Getting Your Business Out There?
One problem businesses have is in getting their businesses out into the world. The visibility of their brand and the value that they provide. Some leaders are naturally better at this than others. For some, they may be more introverted. While others might be more extroverted and better suited to getting their business and brand out there. Some may be investing all their time in the actual running of their business and might just not be quite sure which direction to take. The good news is that th…