Effective Digital Marketing Strategy

Think that branding is an aspect of running your business you can skimp on? You couldn't be more wrong. Indeed, branding offers many business-critical benefits, you’ll need to succeed.

Visibility

The benefit of effective branding is that it boosts the visibility of your business. It does this by using a consistent visual palette, making it easy for customers to recognize your brand over those you compete with.  The big benefit of this is that it helps to make your marketing and advertising much mo…

Winning at online business today needs more than your feminine wiles! Search Engine Optimization is a game-changer and can propel your sluggish website into the forefront of results pages. With methods such as making keywords make sense and refreshing old content, your SEO score, as seen by search engines, will begin to skyrocket in no time at all!

Nail the Customer Reviews

One of the most overlooked parts of SEO is how your business is discussed. This can be on forums, blogs, and new sites. But n…

Artificial intelligence (AI) is rapidly transforming how we search for and discover information, fundamentally changing the landscape for marketers. From Google’s integration of generative AI into search to AI-powered recommendations on social media platforms, the way users interact with content is evolving. For businesses, this shift presents new challenges—but also significant opportunities.

Rather than fearing AI as a disruptor, marketers should view it as a tool to enhance their strategies …

You have been told to keep things simple a million times. You know this, and yet we both know that advice is easier said than done - it’s so easy to get caught up in everything that’s happening (or should be happening), and then add in industry jargon, complex product features, or over-the-top marketing strategies. At the end of the day, if your customers can’t understand what it is that you do or what you offer, they will simply move on to someone else who can make things clearer for them. 

Th…

In today's digital age, businesses must adapt to the evolving expectations of their customers. Gone are the days when phone calls and emails were the primary methods for customer service. Modern consumers demand quick, efficient, and convenient ways to resolve their issues and obtain information. To meet these demands, businesses need to explore and implement various modern channels for customer service. Here, we discuss some of the most effective and popular channels that can help enhance custo…

The best way to illustrate the importance of a good business website is to think about a bad example. Have you ever stumbled upon a terrible website?

A bad website is slow, clunky, and frustrating to use. It might have ugly or hard-to-read text. The color scheme might clash or make seeing widgets, text, and images. You might struggle to find what you’re looking for because the navigation system is terrible. It might even feature distractingly bad spelling.

The chances are that you didn’t stay …

If there is one aspect of our business promotion tactics that we could all benefit from learning, it's the explainer video. It's a simple way to convey your brand's identity, credibility and ultimately build trust with your target audience. But what do you need to incorporate to generate that trust between the business and the individual?

A Clear Narrative of Your Expertise

A company that has evident expertise gained from experience within the industry or qualification can be an instant way to giv…

Strategy is the why.
Tactics are the how.

The strategy is the logic behind the actions that you take. It’s the bridge between your goals, priorities, revenue, and resources and how you will accomplish your goals, prioritize your priorities, increase your revenue, and better leverage your resources.

Your Goal is What?!?

As a part of our Discovery process, one of the first questions we ask potential and new clients is “what are your goals?” We’re looking to identify both short-term and long-term goal…

Marketing is embedded in everything that you do. When market tactics don’t work it’s usually the result of operational issues.

I once worked with a client who was spending $10,000 per month on online ads and had been for almost a year with zero returns. There are a few key issues that determine the success of online ads. When we investigated what was going on with this client, here is what we found.

Organic SEO Matters When Running Ads

First, the website was not optimized for SEO. Search Engine Opt…

You have probably heard about conversational strategies before but do you really know what they are? After all, there are many ways to communicate with your customers, but not everyone knows how to do it effectively. Conversational marketing is a type of inbound marketing that enables you to connect with your audience in an organic way and can impact every part of your business. When done correctly, it can create authentic experiences, build relationships, improve lead generation quality, and pr…