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How to Build the Ultimate Brand to Better Connect with Your Customers
Figuring out your brand personality can seem to be impossible. It's like figuring out who you are and what really matters to you as a person. We all struggle (whether we admit it or not) when it comes to figuring out who we really are. It can take years of self-reflection, self-care, and personal discovery only to discover that who we thought we were is not who we actually are…and then begins the process of accepting who we really are. Well, you don’t have that kind of time when it comes to buil…
Really, How Well Do Your Customers Know You?
A popular question that businesses are asked is “How well do you know your customer?” It is a great question. It’s fabulous because if you actually take the time to dive into it, you’ll discover who your customer is beyond stereotypical demographics. You’ll get to the personality traits and the personal interests of your customers. Simply put—the more you know, the better you are able to target and predict their buying behavior. 
The flip side of this question is “How much do your customers know …
Me Too Branding. Don’t Be A Copycat.
Ooohhhh me too. Me too. Me too. 
When a brand so closely resembles another in communications, logo, name, or colors that it causes confusion in the market and to its customers, it is called a copycat brand or as I call it, a “Me Too Brand.”
I once met with this tech company whose whole strategy was to intentionally be a Me Too Brand. Their plan was to confuse the market so they could steal their competitor’s clients. They even went so far as to rename their company. They took the company’s two-w…
Banish the Buzzwords to Ensure You Stand Out Now
Do you remember watching the Charlie Brown cartoons? In those cartoons, whenever the teacher would respond to one of the kids, we as the audience would hear “wa wa wa wa wa”. Much like what kids hear (or don’t hear) when their parents or teachers tell them to do something. Or, much like us when we read or hear the same buzz words over and over and over and over again! Each year, LinkedIn releases the latest overused buzzwords that it recommends you remove from your profile if you want to stand o…
Be Determined in Getting Clear About Who Your Target Audience Is
One of the main challenges that businesses face is attracting their ideal client. For many, they see the total addressable market (TAM) and multiply that by the price of their product or service—it's HUGE!! And it’s not reality. You can have the best sales funnel and the product or service offerings but if you are not attracting the right people then you have a problem. Your problem only gets bigger when developing and implementing your marketing strategy because you end up doing more, paying mo…
How to Boost Your Social Media Performance
As a B2B executive, you understand that social media isn’t just a passing trend; it’s a critical component of a modern marketing strategy. However, it’s not a standalone solution but a potent amplifier to complement your objectives. Here are vital strategies to ensure your social media endeavors align with your company goals.
The Misleading Nature of Numbers
It’s often said that numbers don’t lie, but they don’t always present the whole truth. Shockingly, statistics reveal that a staggering …
The Selfish Selfie
There was a time when what we now call a “selfie” was cute, sweet, fun, memorable, and even unpredictable. Contrary to popular belief, the selfie was not invented when our phones got cameras. They have been around for a long time, just by other names.Let’s go back to days of Polaroid’s, 35 mm, and 110 film. Even in the days of film we took selfies. It was how you documented a vacation that you were on but didn’t have anyone to take the picture, or it was you hanging out with your friends wanting…
Communicate with, don't talk at people when you are participating on LinkedIn
Yes it is easy to automate your blog posts so they automatically post to the groups you belong to. The challenge with that is it screams "Sales Pitch! Do not click!" It is also against the rules in some groups which could result in you getting banned from the group, or worse, being put in LinkedIn jail! I know this may surprise you but all of those little photos of people that you see on LinkedIn, they are real people just like you! They don’t like to be talked at, told what to do, or to be trea…
Tips for Publishing Successful Posts on LinkedIn
Pulse is also not intended to be a place where you copy and paste the same article from your blog onto it. The search engines actually frown up reposting the sam…
Yes! LinkedIn Endorsements matter!
Before they rolled out the endorsements, LinkedIn would just ask you what your Professional Skills are and then take it at face value. But then there were people that understood that LinkedIn is a search engine and applied SEO techniques to their profile skewing LinkedIn's search results. So now, LinkedIn asks you what you say you are an expert in, and then goes and asks your connections if that is true!
So the more e…