Customer Experience Strategy | CX Strategy
Let's Demystify Buying Groups: The Key to B2B Marketing Success
In today's fast-paced business world, one thing is clear: the landscape of B2B sales is evolving. No longer can businesses rely on marketing exclusively to a single decision-maker within an organization. The traditional approach of crafting messages directed at an idealized 'ideal customer' is giving way to a more complex reality—marketing to buying groups.
Large buying groups, often comprising multiple stakeholders with diverse needs and perspectives, have become a common feature in B2B transact…
How Your Explainer Video Can Beat the Competition
If there is one aspect of our business promotion tactics that we could all benefit from learning, it's the explainer video. It's a simple way to convey your brand's identity, credibility and ultimately build trust with your target audience. But what do you need to incorporate to generate that trust between the business and the individual?
A Clear Narrative of Your Expertise
A company that has evident expertise gained from experience within the industry or qualification can be an instant way to giv…
5 Questions to Determine If Your Brand Needs an App
If you're looking for more ways for people to engage with your company and make the process easier all around, designing an app can answer all of your issues. With over 90% of consumers accessing the internet via mobile, giving them the option of using an app over accessing your mobile website can be a good investment.
Did you know over 50% of small businesses have a dedicated app for either internal or external business communications and purchases, are you really being left behind? The reality …
How the Price You Charge and Your Brand are Indeed Connected
Pricing is more than just the sales price; it also includes how your products and services are packaged. There are many pricing models out there—some work better than others and some work better in some industries than others. What’s important is that it fits with your business model, convinces your clients to buy, and gives your clients confidence in your brand.
A client had a yearly subscription model, however, over half of their clients were leaving after three or six months and then would re…
4 Tips to Win Clients from Your Competitors
Why is it so hard to sway clients away from your competitors?
Well, the short answer is switching costs. But when we hear that term, we often only think about the physical or tactical aspects of change—it often leaves out the mental and emotional elements of the switching costs.
Once a client has an established relationship with a provider, it’s set up. The exchange of access, details, invoicing, and contacts are already in place. The client and vendor can just do the work. In order for this p…
Melanie Asher, MBA Interviewed on The Revenue Maze Podcast with Valerie Cobb
🔥 🔥 “Be crystal clear on your messaging and it is not from your perspective, it is from your client's perspective and your perspective clients.” 🔥 🔥
Yes, our Founder and Fractional CMO, Melanie Asher, MBA was featured on The Revenue Maze podcast. Listen to hear that great quote and other points about how to make your business CREDIBLE and RELEVANT. Melanie joins the host Valerie Cobb to share some tips on how to get out of the revenue maze;
💲 Be crystal clear on the messaging you send. The m…
Case Study: From Divided Attention and a Lack of Accountability to a United Direction
All organizations if they last long enough will eventually plateau. They will reach a point where they’ve established brand recognition in the market, have loyal customers, and are perceived as a “traditional” brand. Usually, when a brand is described this way, it means that it is outdated but can still be relied upon for something.
This success should be celebrated and it’s vital that the leaders of the organization recognize that what got them there, isn’t going to take them successfully into…
Guest Post: How to Connect Your Brand with Reverence to Increase Your Social Impact
Continuing my guest post series, here is an article from Eben Greene, President and Vision Keeper of the top change management agency, ShiftUp. You've heard me talk about him before, he helped with the Omicle rebranding and we've partnered on projects.
Eben Greene says...
Like meeting someone for the first time, your initial encounter with a business can leave a lasting impression. That feeling or belief in a company or product branding is powerful. It lays the gro…
Scale Your Business Better: The TRANSFORM Stage
The goal of this stage is to focus on long-term clients and long-term growth. This is all about continuing to improve your client experience and identifying where your next best opportunity lies. The questions you'll ponder will be:
- Will it be a new market, a new vertical, or a new product or service?
- Will you expand your current offerings?
- Will you seek to acquire another company?
- Will you seek to be acquired?
This stage is about making opportunistic, long-range decisions. Your focus i…
Scale Your Business Better: The GROWTH Stage
The goal of this stage is to be ready to scale and build a much bigger business. In this stage, your focus is on building a scalable infrastructure to improve your selling as well as how you deliver the products and services that you offer--customer experience.
You'll be focused on questions like:
- How can I make this more efficient?
- Is there a way that could be easier for me to do this?
- How can I make fewer sacrifices (money, time, or energy) to complete this task?
Efficiency may sound …