Articles

Omicle In the Media

Happy 3-Year Anniversary Seattle!

I was told when I moved to Seattle that once you have been here for six months, you are officially a local. The reason is because there are so many people moving here every day that after six months, well you are old news.

I’ve been here three years now and Seattle feels more and more like ‘home’ every day. Just when I think I couldn’t possibly love living here anymore, something happens and wow—Seattle is even more special to me than it was just a moment before.

Last year I had a hard time writin…

Read more…

Confab Speaker Press Release: Mel DePaoli

The Institute of Management Consultants announced Mel DePaoli, President of Omicle has been selected to present at their 34th annual Confab Conference.

Elizabeth Andreini and Mel DePaoli, two talented and successful marketing experts, helped our attendees gain a fresh look at past clients and engagements to better understand the value they actually provide through services, skills and abilities. They taught us how to examine current offerings and learn skills to create niche offerings for key mar…

Read more…

Women in Construction: Purple Construction Series

Women in the construction industry face unique challenges on top of the ones that the industry as whole faces. I am looking to interview women who are willing to share their story. They will be featured in a series of articles that will be posted initially at www.ContractorsDoingItRight.com

Can I participate?

  • YES! If you have worked in the construction industry for a minimum of 8 years.
  • YES! If you hold a mid-to-upper level management position.
  • YES! If your company has a minimum of $1 millio…

Read more…

Author Etiquette: Writing Testimonials

It’s interesting, once you become an author it’s like you automatically become a part of some secret society: The Author Society. Having been there, done that, gone through this, other authors can relate to how you feel about your book and the value that feedback or a purchase holds. Prior to releasing my first book, CONTRACTORS: Doing it Right Not Just Getting it Done, I didn’t know about this society or the support that it can provide—it blew me away and taught me many valuable lessons. Since …

Read more…

News Release: 48-Hr Intensive Donation at #SeaGiveCamp

Redmond, WA.—Mel DePaoli, president of Omicle LLC, participated in Seattle’s first GiveCamp. Similar to a Startup Weekend, but GiveCamp is for non-profits focusing on solving one specific challenge they were facing regarding technology in one weekend, 48 hours straight.

DePaoli worked with three teams on three completely different challenges:Hearing Speech and Deafness Center (HSDC) on understanding social media and the use of contact forms, Alliance of Nonprofits on a phone app, and the Washing…

Read more…

My #SeaGiveCamp Experience 2010

Last weekend I participated in Seattle’s first GiveCamp. The general premise  is similar to a Startup Weekend, but GiveCamp is for non-profits. We focused on solving one specific challenge they were facing regarding technology.

I had the opportunity to work with three teams on three completely different challenges: Hearing Speech and Deafness Center (HSDC), Alliance of Nonprofits, and the Washington Poison Control Center.

HSDC

They came into the weekend with two pressing challenges: understanding…

Read more…

News Release: ACTION Book Helps Consumers Hire the Right Contractor

Bothell, WA. –A new action book, “Hiring a Contractor,” offers a simple step-by-step guide to help consumers through the process of hiring a contractor. While the action book is task oriented, it also provides easy to understand explanations and examples of why each step is important.

With the increasing number of consumers who complain or have problems with their contractor and good construction companies who struggle to find work, this action book bridges that gap. Within the action book is a c…

Read more…

Woman-Owned, Coachable & Successful

 

Iris Harrell of Harrell Remodeling wrote one of three forewords for Contractors: Doing it Right Not Just Getting it Done. Here is her's . . . Enjoy!

Knowing the importance of the hard-to-define culture of our company has helped us not only survive, but thrive these last twenty five years. I’ve often wondered why so few books have been written about culture, as in my opinion, it is the key to business success.

Business culture is especially critical in the world of residential remodeling. Our ty…

Read more…

Steve Klein: Is Your Business Really Different?

Steve KleinSteve Klein of The Klein Companies wrote one of three forewords for Contractors: Doing it Right Not Just Getting it Done. Here is his . . . Enjoy!

When author Mel DePaoli decided to write this book her timing could not have been better. Her company Omicle continues to focus on Brand or Culture in American business and whether Brand or Culture is the driving force behind why some companies continue to be successful over time and others just exist or eventually fail?

Midway through writing this bo…

Read more…

News Release: Book Hammers Home Corporate Culture Message for Construction Industry

Bothell, Wash. –A new book, “CONTRACTORS: Doing It Right Not Just Getting It Done,” offers real-world advice to help managers in the construction industry build a corporate culture geared to success. The book provides a comprehensive look at how external branding programs and a strong corporate culture help construction companies overcome challenges and achieve their goals.

While it’s no secret that companies with strong cultures generally outperform companies that don’t, the construction industr…

Read more…