Articles
Omicle In the Media
Confab Speaker Press Release: Mel DePaoli
The Institute of Management Consultants announced Mel DePaoli, President of Omicle has been selected to present at their 34th annual Confab Conference.
Elizabeth Andreini and Mel DePaoli, two talented and successful marketing experts, helped our attendees gain a fresh look at past clients and engagements to better understand the value they actually provide through services, skills and abilities. They taught us how to examine current offerings and learn skills to create niche offerings for key mar…
Elizabeth Andreini and Mel DePaoli, two talented and successful marketing experts, helped our attendees gain a fresh look at past clients and engagements to better understand the value they actually provide through services, skills and abilities. They taught us how to examine current offerings and learn skills to create niche offerings for key mar…
Women in Construction: Purple Construction Series
Women in the construction industry face unique challenges on top of the ones that the industry as whole faces. I am looking to interview women who are willing to share their story. They will be featured in a series of articles that will be posted initially at www.ContractorsDoingItRight.com
Can I participate?
- YES! If you have worked in the construction industry for a minimum of 8 years.
- YES! If you hold a mid-to-upper level management position.
- YES! If your company has a minimum of $1 millio…
Author Etiquette: Writing Testimonials
It’s interesting, once you become an author it’s like you automatically become a part of some secret society: The Author Society. Having been there, done that, gone through this, other authors can relate to how you feel about your book and the value that feedback or a purchase holds. Prior to releasing my first book, CONTRACTORS: Doing it Right Not Just Getting it Done, I didn’t know about this society or the support that it can provide—it blew me away and taught me many valuable lessons. Since …
News Release: 48-Hr Intensive Donation at #SeaGiveCamp

DePaoli worked with three teams on three completely different challenges:Hearing Speech and Deafness Center (HSDC) on understanding social media and the use of contact forms, Alliance of Nonprofits on a phone app, and the Washing…
My #SeaGiveCamp Experience 2010

I had the opportunity to work with three teams on three completely different challenges: Hearing Speech and Deafness Center (HSDC), Alliance of Nonprofits, and the Washington Poison Control Center.
HSDC
They came into the weekend with two pressing challenges: understanding…News Release: ACTION Book Helps Consumers Hire the Right Contractor
Bothell, WA. –A new action book, “Hiring a Contractor,” offers a simple step-by-step guide to help consumers through the process of hiring a contractor. While the action book is task oriented, it also provides easy to understand explanations and examples of why each step is important.
With the increasing number of consumers who complain or have problems with their contractor and good construction companies who struggle to find work, this action book bridges that gap. Within the action book is a c…
With the increasing number of consumers who complain or have problems with their contractor and good construction companies who struggle to find work, this action book bridges that gap. Within the action book is a c…
Woman-Owned, Coachable & Successful
Iris Harrell of Harrell Remodeling wrote one of three forewords for Contractors: Doing it Right Not Just Getting it Done. Here is her's . . . Enjoy!
Knowing the importance of the hard-to-define culture of our company has helped us not only survive, but thrive these last twenty five years. I’ve often wondered why so few books have been written about culture, as in my opinion, it is the key to business success.Business culture is especially critical in the world of residential remodeling. Our ty…
Steve Klein: Is Your Business Really Different?
Steve Klein of The Klein Companies wrote one of three forewords for Contractors: Doing it Right Not Just Getting it Done. Here is his . . . Enjoy!
When author Mel DePaoli decided to write this book her timing could not have been better. Her company Omicle continues to focus on Brand or Culture in American business and whether Brand or Culture is the driving force behind why some companies continue to be successful over time and others just exist or eventually fail?Midway through writing this bo…
News Release: Book Hammers Home Corporate Culture Message for Construction Industry
Bothell, Wash. –A new book, “CONTRACTORS: Doing It Right Not Just Getting It Done,” offers real-world advice to help managers in the construction industry build a corporate culture geared to success. The book provides a comprehensive look at how external branding programs and a strong corporate culture help construction companies overcome challenges and achieve their goals.
While it’s no secret that companies with strong cultures generally outperform companies that don’t, the construction industr…
While it’s no secret that companies with strong cultures generally outperform companies that don’t, the construction industr…
Stebnitz Builders is Included in a Book Benchmarking The Construction Industry
How can you tell if your contractor is the right one for you? How do you know that they have the knowledge to not only professionally complete a remodeling project on your home, but have the business knowledge and experience to stand behind their work? Thanks to Stebnitz Builders, author Mel DePaoli and other contractors across the country, the answers to these questions are found in the newly-released book, CONTRACTORS: Doing It Right Not Just Getting It Done.
The book is the result of two years…
The book is the result of two years…