How to Level Up Your Business Website and the Online Customer Experience

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The best way to illustrate the importance of a good business website is to think about a bad example. Have you ever stumbled upon a terrible website?

A bad website is slow, clunky, and frustrating to use. It might have ugly or hard-to-read text. The color scheme might clash or make seeing widgets, text, and images. You might struggle to find what you’re looking for because the navigation system is terrible. It might even feature distractingly bad spelling.

The chances are that you didn’t stay on that website for long. When confronted with a badly designed website, your customers will react much like you. So, here are a few tips to improve your website and how your customers use it.

 

Clear User Interface and Navigation

One of the standout features of bad website design is a cluttered UI that’s hard to read and even harder to navigate. 

Ideally, your website should have been designed well to start with. Hiring a designer or using a template is a good way to end up with a professional-looking website from the get-go. But as you add to your website, you should look for ways to make it even more appealing.

People don’t like too much information on one page. So, rather than adding new things haphazardly, use a menu system and allow people to browse through your website. A search bar can also be your, and their, best friend.

 

Great Content

Content, like blogs and videos, is a feature of a lot of websites. Content is fantastic for marketing, as it attracts people to your website using SEO techniques.

However, content is also useful for customer engagement. Rather than just using your as a field to plant backlinks and keywords, make sure you’re saying something useful and relevant. Update your content regularly and always add something to the conversation.

 

Product Pictures and Descriptions

If you have an online shop, you should similarly treat your product descriptions to your content. As well as including keywords to help people find it from a search engine, make sure the description is useful, interesting, and appealing. You’re selling a product, not just describing it.

Include good pictures that show off the product properly. People want to see what they’re buying, ideally from different angles. This allows them to imagine owning it, which is half of the battle.

 

Reviews and Testimonials

As well as images, videos, and great product descriptions, people might make purchase decisions based on what other people say. Word of mouth is a very powerful marketing tool, and you can capitalize on it by encouraging people to leave reviews on products or testimonials on services rendered.

A review lets people know what they’re buying and what other people have experienced. Good reviews are preferable, so it helps to have a great product and a way to respond to any issues right away.

Encourage reviews and testimonials by offering rewards or discounts. This way, you are more likely to get a review and a potential repeat customer, effectively killing two sales birds with one marketing stone.

 

Speed and Functionality

Another thing that can be frustrating online is a slow website. You can’t help everything, but make sure your website hosting system is robust enough to support your visitors.

This also includes the checkout system. An awkward checkout process can lose customers only moments from making a purchase, leading to an abandoned shopping cart. Make it easy for them to buy by using API for credit card processing, as well as other options for a faster and simpler checkout.

Check up on any abandoned carts and previous customers, as you can get more sales by offering special deals.

 

Customer Support and Chatbots

Another great way your website can improve your customer’s experience is by offering an easy-to-use customer support system. 

Your website should include some contact information so your customers can contact you directly. This might be through a phone number or an email address that allows people to express concerns and ask questions.

Another option is to use a chatbot. A chatbot is an AI tool that can handle simple requests and queries. It can also direct customers to the help they need and connect them with the right person for more complicated issues.

Often, successful customer service comes down to how you manage things that go wrong just as much as things that go well.

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