How To Offer More Flexibility For Your Clients

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Flexibility is an important one for your customers and it’s something that can make a real difference to your business. The more flexibility you can provide to them, the better. You might, in turn, help create a more meaningful and intimate experience with your customers that encourages them to stay and return to your business instead of going elsewhere.

There are plenty of ways you can incorporate flexibility into your business. Here are a few ways to help offer flexibility for your customers this year.

 

Offer extras

Who doesn’t like freebies and incentives to buy or buy more of what you’re selling? Regardless of whether the products you sell are physical or digital, customers love the value that they get when spending their money. The more value you can reward them, the more likely they’re going to come back.

Flexible upgrades or extras are a great way to improve the customer experience and make it more memorable for them when using your business for the first time.

 

Offer multiple payment methods

To help with flexibility, it’s a good idea to experiment with your current payment methods as a business. From credit cards or tap to pay on iPhone, the more flexibility you offer with payment processing, the more you open up your shopper demographic.

Not everyone likes to pay in the same traditional formats, so the multitude of payment methods available will help make your site and products, inclusive to everyone who shops online.

 

Always look for multiple resolutions to offer

Customer service experiences are built on the generosity you provide and how well you treat your customers as human beings. We all want to be respected, with our opinions validated. 

Too many businesses, forget both these qualities when optimizing their customer service, so it’s good to look at your own customer service to see where you’re going wrong.

When there’s a problem with the customer, always offer multiple resolutions. That way, they have more options than yes or no. While you can’t always help everyone, if you’re able to help most, then it can make a big difference to your customer's experience of the business.

 

Communicate clearly

Communication is important and it’s a quality that you want to ensure is part of every interaction with a customer or client. Making sure you keep up communications is imperative as it helps keep them in the loop at all times.

That level of communication can be really helpful when it comes to providing the flexibility your customers need as they have an opportunity to always reach you if they need to.

 

Empower your staff members

The flexibility doesn’t just end with your customers. In order to offer that flexibility to your customers, you should be looking at ways you can empower your staff members. They are, after all, helping to provide the best service and experience for your business.

These tips will help improve flexibility within your business and for the sake of your customers this year. 

Melanie Asher, MBA Featured on the WayeCreative Fractional CMO Podcast
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