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Interview with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli

I had the opportunity to interview Bonin Bough of PepsiCo and Marian Salzman of Porter Novelli about PepTrends and social media in general. Bonin Bough is the Global Director of Digital and Social Media at PepsiCo and Marian Salzman is the CMO at Porter Novelli and one of the top five trendspotters in the world.

#Peptrends was the first known campaign of its kind. “Anything you learn is a great learning,” Bonin comments on the results. “By no means do we have a monopoly on great ideas or great th…

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Beyond #PepTrends with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli



On April 1, 2009 Pepsi rocked the Twitter community with their Peptrends Campaign. Using the hashtag #peptrends, almost 2,000 tweets were exchanged between PepsiCo’s top communicators, the press, twitter users and Porter Novelli’s Marian Salzman. PepsiCo’s goal was to show that they are an open, collaborative company by inviting the outside in and taking the inside out. They also wanted to show that they are a pioneer of social media. The fast-paced conversation covered a range of topics—Total C…

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Christine Perkett Creates Virtual Work Before It Was Common Place

What started off as an interview with Christine Perkett of PerkettPR about social media, expanded to also include a discussion about the virtual world of PerkettPR and the things companies need to consider when deciding to take on social media. I found my conversation with her to be both enlightening and rewarding.

From the beginning she created her own way and has held true to her values. Creating a virtual company at a time when it was not common (the mid 90s) was not an easy task. Neither was…

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Social Media: Company Accounts vs. Personal Accounts?

I was reading Ted Murphy’s blog post about his take on CEOs having personal blogs and being on Twitter. While he made many great points, I feel the strongest one is this:
“The IZEA blog is focused on things relevant to IZEA and our community. Ted.me is filled with content relevant to me and my personal thoughts about the world around us. While there is some overlap in audience each blog has a different message and bond with the reader.”
This is a very important ‘rule’ that companies of all siz…

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Twitter for Business

Like so many, I am relatively new to the world of Twitter. Before signing up though I wanted to know “if anyone has received business from Twitter.” I posted that question on various sites to see what others experience has been. The general consensus was that no one has received business (directly) from Twitter. So if you are looking to get more business from a new source, you will have to look elsewhere.

That being said, if you are looking for a tool to get the word out about your company, your …

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