5 Social Media Success Tips for Construction Companies
Q. Are construction companies using social media in their business? Does it work?Yes I am seeing a lot of construction companies using social media. Some are more successful at it than others, but that is true with anything.
There are a few things you need to consider:
- Social media is a commitment, just like any other kind of outreach you/your company has done in the past. Setting up the accounts and not doing anything else doesn't work.
- Take the time to learn the tools or hire someone to t…
Most Innovative Ways to Recognize Your Employees
I posted the below text about a year ago to get some feedback, when I was switching my site, I rediscovered it and wanted to share again. Hope you enjoy it and it gives you some great ideas for saying "Thank you" this year. Recognizing your employees (when done properly) is an incredible element of your culture. It can be a driving force that leads to the most amazing results. Your employees end up feeling like what they do matters. Happy employees lead to happier customers and better results fo…
Do You Want a Chief Marketing or Metric Officer?
How important do you think it is for a CMO to be creative?
Traditionally, a CMO is defined as Chief Marketing Officer. I saw an interview with a company that was seriously considering changing its definition to Chief Metric Officer. They felt measuring the metrics of campaigns was far more important than the creativity in today’s market.
When you look at recent economic events, let’s say over the last three years, and factor in that an average CMO remains in one job for only 18 months, to me…
Truth Bomb: You Will Fail in Marketing and It's OK.
It’s true, 90% of all B2B companies market in pretty much the same way. It goes something like this:
Make a product/service
Talk a lot about their product/service
Produce a load of boring content and collateral to sell their product/service
Use various techniques to attempt to stand out and cut through the noise
Use a variety of channels and platforms like advertising, email, or direct marketing, as well as social media to make people aware of their product/service
Build a sales funnel and manage and …
Matt Tomsho wrote a great post about customers that I wanted to share with you.
What if everyone was a Customer?
The dictionary definition (at least dictionary.com's definition) of a customer is, "a person who purchases goods or services from another; buyer; patron." Let's make that a little broader and say "a person who provides something of value to another to obtain something else of value." This way we include more classic transactions like barter. When you broaden the definition of custo…
Brush Masters: Construction Companies Using Social Media-Behind the Scenes
Behind the Scenes: the Marketing Strategy & Policies Around Social MediaQ: Does your company have a policy on social media?
A: No currently, we do not.
Q: What is your marketing strategy?
A: In the typical year, Brush Masters participates in several tradeshows, has heavy involvement with local construction associations (BATC – …
Brush Masters: Construction Companies Using Social Media–The Tools
The Tools: Social media tools that are used and how they are utilizedQ: Please introduce yourself Josh, the company, and tell us about your responsibilities.
A: Hello, my name is Josh Brott…
A Quick Note on How to Think About Social Media
There are things that Social Media cannot do. The biggest misconceptions that people tend to buy into are that it replaces traditional marketing and PR, everyone should be involved, and the affects it really has.
Social media is a commitment, you need to know why you’re doing it, what you want to gain from it, understand its strengths and we…
Interview with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli
#Peptrends was the first known campaign of its kind. “Anything you learn is a great learning,” Bonin comments on the results. “By no means do we have a monopoly on great ideas or great th…
Beyond #PepTrends with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli
On April 1, 2009 Pepsi rocked the Twitter community with their Peptrends Campaign. Using the hashtag #peptrends, almost 2,000 tweets were exchanged between PepsiCo’s top communicators, the press, twitter users and Porter Novelli’s Marian Salzman. PepsiCo’s goal was to show that they are an open, collaborative company by inviting the outside in and taking the inside out. They also wanted to show that they are a pioneer of social media. The fast-paced conversation covered a range of topics—Total C…