Truth Bomb: You Will Fail in Marketing and It's OK.
It’s true, 90% of all B2B companies market in pretty much the same way. It goes something like this:
Make a product/service
Talk a lot about their product/service
Produce a load of boring content and collateral to sell their product/service
Use various techniques to attempt to stand out and cut through the noise
Use a variety of channels and platforms like advertising, email, or direct marketing, as well as social media to make people aware of their product/service
Build a sales funnel and manage and …
Brush Masters: Construction Companies Using Social Media-Behind the Scenes
Behind the Scenes: the Marketing Strategy & Policies Around Social MediaQ: Does your company have a policy on social media?
A: No currently, we do not.
Q: What is your marketing strategy?
A: In the typical year, Brush Masters participates in several tradeshows, has heavy involvement with local construction associations (BATC – …
Brush Masters: Construction Companies Using Social Media–The Tools
The Tools: Social media tools that are used and how they are utilizedQ: Please introduce yourself Josh, the company, and tell us about your responsibilities.
A: Hello, my name is Josh Brott…
How Far is Too Far When Setting Hiring Criteria?
I once met with a company that openly admitted and bragged about their hiring criteria. They were certain they had figured it out—perfectly. This I had to hear!
The company prided itself on being a ‘green company.’ Being green, they felt was a core aspect of the business. Decisions were made and green policies were enforced around this concept. Being green was a key aspect in all of their marketing and they even educated customers and prospects about it. I commend this company for taking such an…
A Quick Note on How to Think About Social Media
There are things that Social Media cannot do. The biggest misconceptions that people tend to buy into are that it replaces traditional marketing and PR, everyone should be involved, and the affects it really has.
Social media is a commitment, you need to know why you’re doing it, what you want to gain from it, understand its strengths and we…
Remember, Your Customers Are Busy
I was reading Steve Pavlina’s series about how to network with busy people. The article itself is great. He goes over a lot of common sense things, and uses great analogies and stories to prove his point. His main point throughout the series is to help you see how a busy person perceives the way you are trying to contact them.
While I was reading this, it got me thinking that a lot of the points Steve makes, are the same points that companies tend to be ignorant of in their approach to marketing…
Interview with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli
#Peptrends was the first known campaign of its kind. “Anything you learn is a great learning,” Bonin comments on the results. “By no means do we have a monopoly on great ideas or great th…
Beyond #PepTrends with Bonin Bough of Pepsi Co & Marian Salzman of Porter Novelli
On April 1, 2009 Pepsi rocked the Twitter community with their Peptrends Campaign. Using the hashtag #peptrends, almost 2,000 tweets were exchanged between PepsiCo’s top communicators, the press, twitter users and Porter Novelli’s Marian Salzman. PepsiCo’s goal was to show that they are an open, collaborative company by inviting the outside in and taking the inside out. They also wanted to show that they are a pioneer of social media. The fast-paced conversation covered a range of topics—Total C…
Christine Perkett Creates Virtual Work Before It Was Common Place
What started off as an interview with Christine Perkett of PerkettPR about social media, expanded to also include a discussion about the virtual world of PerkettPR and the things companies need to consider when deciding to take on social media. I found my conversation with her to be both enlightening and rewarding.
From the beginning she created her own way and has held true to her values. Creating a virtual company at a time when it was not common (the mid 90s) was not an easy task. Neither was…
Social Media: Company Accounts vs. Personal Accounts?
“The IZEA blog is focused on things relevant to IZEA and our community. Ted.me is filled with content relevant to me and my personal thoughts about the world around us. While there is some overlap in audience each blog has a different message and bond with the reader.”This is a very important ‘rule’ that companies of all siz…