Blog Articles

Communication is key to every relationship . . . open communication that is. As technologies change so do the ways, styles, and expectations of communication. This is particularly true with clients. As a business, you can make executive decisions about how your employees are to communicate with each other, but with clients . . . well that is a different story. In many cases, they tell you what works best for them, and communicating with them in their style of preference usually makes communicati…

For some, testimonials are what sell their business. The Federal Trade Commission (FTC) is finally catching up to the constantly evolving digital world. For the better part of a decade, the agency lagged a full Internet generation behind advertisers who saw online communications evolving faster than laws governing their fair use. Now the FTC is codifying and enforcing what were once only unwritten rules. As a result, companies caught crossing the bounds of appropriate online behavior now face ha…

Dustin Walling is a very good friend of mine who works with the construction and technology industries on the gap between management and experts within a company, or "performance management" as he calls it. Anyway, he wrote a great post about team building at a Caterpillar dealership that I want to share with you. Enjoy!

When Doug Fabick became the 4th generation owner of Fenton, MO-based Fabick CAT, a Caterpillar Tractor dealership, his father left him with one key piece of advice, “Build your …

Child-Safe Spoiler Alert

Dear Kids,

Have you ever wondered how Santa is able to visit every child in the world and sit in the mall for the whole month of December? If you were like me when I was young, then you are sitting there nodding and thinking yes. I have to admit that I “figured out” the whole Santa thing at an age that most parents would say is unfair. But what I didn’t know is what really happened—that took much longer to figure out and was revealed to me at the most unsuspecting time, …

I posted the below text about a year ago to get some feedback, when I was switching my site, I rediscovered it and wanted to share again. Hope you enjoy it and it gives you some great ideas for saying "Thank you" this year. Recognizing your employees (when done properly) is an incredible element of your culture. It can be a driving force that leads to the most amazing results. Your employees end up feeling like what they do matters. Happy employees lead to happier customers and better results fo…

How important do you think it is for a CMO to be creative?

Traditionally, a CMO is defined as Chief Marketing Officer. I saw an interview with a company that was seriously considering changing its definition to Chief Metric Officer. They felt measuring the metrics of campaigns was far more important than the creativity in today’s market.

When you look at recent economic events, let’s say over the last three years, and factor in that an average CMO remains in one job for only 18 months, to me…

It’s true, 90% of all B2B companies market in pretty much the same way. It goes something like this:

• Make a product/service

• Talk a lot about their product/service

• Produce a load of boring content and collateral to sell their product/service

• Use various techniques to attempt to stand out and cut through the noise

• Use a variety of channels and platforms like advertising, email, or direct marketing, as well as social media to make people aware of their product/service

• Build a sales funnel and manage and …

Behind the Scenes: the Marketing Strategy & Policies Around Social Media

The Tools: Social media tools that are used and how they are utilized

I once met with a company that openly admitted and bragged about their hiring criteria. They were certain they had figured it out—perfectly. This I had to hear!

The company prided itself on being a ‘green company.’ Being green, they felt was a core aspect of the business. Decisions were made and green policies were enforced around this concept. Being green was a key aspect in all of their marketing and they even educated customers and prospects about it. I commend this company for taking such an…