Blog Articles

How important do you think it is for a CMO to be creative?

Traditionally, a CMO is defined as Chief Marketing Officer. I saw an interview with a company that was seriously considering changing its definition to Chief Metric Officer. They felt measuring the metrics of campaigns was far more important than the creativity in today’s market.

When you look at recent economic events, let’s say over the last three years, and factor in that an average CMO remains in one job for only 18 months, to me…

It’s true, 90% of all B2B companies market in pretty much the same way. It goes something like this:

• Make a product/service

• Talk a lot about their product/service

• Produce a load of boring content and collateral to sell their product/service

• Use various techniques to attempt to stand out and cut through the noise

• Use a variety of channels and platforms like advertising, email, or direct marketing, as well as social media to make people aware of their product/service

• Build a sales funnel and manage and …

Behind the Scenes: the Marketing Strategy & Policies Around Social Media

The Tools: Social media tools that are used and how they are utilized

I once met with a company that openly admitted and bragged about their hiring criteria. They were certain they had figured it out—perfectly. This I had to hear!

The company prided itself on being a ‘green company.’ Being green, they felt was a core aspect of the business. Decisions were made and green policies were enforced around this concept. Being green was a key aspect in all of their marketing and they even educated customers and prospects about it. I commend this company for taking such an…

I was reading Steve Pavlina’s series about how to network with busy people. The article itself is great. He goes over a lot of common sense things, and uses great analogies and stories to prove his point. His main point throughout the series is to help you see how a busy person perceives the way you are trying to contact them.

While I was reading this, it got me thinking that a lot of the points Steve makes, are the same points that companies tend to be ignorant of in their approach to marketing…

What started off as an interview with Christine Perkett of PerkettPR about social media, expanded to also include a discussion about the virtual world of PerkettPR and the things companies need to consider when deciding to take on social media. I found my conversation with her to be both enlightening and rewarding.

From the beginning she created her own way and has held true to her values. Creating a virtual company at a time when it was not common (the mid 90s) was not an easy task. Neither was…

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