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Do You Need a CMO or a Fractional CMO?
Hiring a CMO or Director of Marketing can be challenging. These are very important roles that can make or break an organization— especially when you factor in the costs of recruiting, benefits, and the equity you may have to hand over. To invest all this in finding a CMO when there is no guarantee they will be a fit is a massive risk to take on.
Fractional work is the new full-time employee. Whether you call it part-time, interim, gig work, virtual, on-demand, contract work, consultant, or fra…
How to be Successful in Marketing to the Baby Boomers
Boomers were born between the years of 1946-1964 and grew up with the “American Dream” in the white-picket-fence era of post-World War II. They are the second-largest generation behind Millennials.
What Key Events Influenced Boomers?
- 1955 – Rosa Parks refuses to move to the back of the bus
- 1957 – First nuclear power plant
- 1962 – Cuban Missile Crisis
- 1963 – President John Kennedy assassinated
- 1964 – Civil Rights Act of 1964 passed
- 1968 – Martin Luther King assassinated
What You Need t…
To Pioneering Innovation, You Need to do More Than Just Pivot
There’s a post going around social media that asks the words or phrases related to Covid-19 that you are most tired of hearing. The comments can be pretty funny. For me, it depends if you are referencing business or personal. Personally, I’m really tired of hearing “unprecedented times” and from a business perspective, it’s the word “pivot”.
According to Dictionary.com, PIVOT means a pin, point, or short shaft on the end of which something rests and turns, or upon and about which something rota…
Being Vulnerable: Reflecting on the Scars Left by Racism in America
I don’t know what to say.
I’m speechless.
…
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Turn your profile picture and banner images black to show you support #BlackLivesMatter. If you don’t, then you’re against them—this makes my heart hurt. What happened to Breonna Taylor and George Floyd, makes my heart hurt.
Don't say "Black Lives Matter" because that is a corrupt political organization—it may be the name of an organization, but it's also true. Until black, native, and other minority lives matter, we are not truly "American".
W…
Melanie Asher, MBA Interviewed on Wisdom of Friends with Kal Aras
This was a first for me--being interviewed on a show that is more than just business. We chatted about business and personal and did a lot of laughing. Make sure you watch the video and subscribe to Kal's podcast, Wisdom of Friends on iTunes or on Google Play Music. I'm looking forward to doing more shows like this one.
Kal Aras, Happiness Engineer & Podcast Host
With 22 years of corporate success with Fortune 500 companies, Kal Aras helps individuals and companies boost…
How Smart Brands Will Be Different in a Post-COVID-19 World
Late spring is when the chatter about “generations in the workplace” takes over my newsfeed. It makes sense, seniors are getting ready to graduate and executives need to know what they are in for with this generation. And, every year it is pitched as “something new” or “something impossible” or…well you get the idea - you’ve read the articles.
What’s often not talked about is WHY is this generation the way they are. WHAT influenced them to have the beliefs they have or their responses to mar…
How to Create a Smart System to Generate Word-of-Mouth Referrals Right Now
It’s easy to assume that your clients will refer you—after all they chose to do business with you and we all know you are AH-MAZ-ING! Right?!?!
Yeah, not so much.
Just because your clients chose to do business with you, doesn’t mean they will refer you. That is a fact.
Let’s set client experience expectations
You already know that a customer will share a bad experience with a company at three times the rate of a positive experience. So first a client has to have liked doing business with you—that’s …
The Master Cheat Sheet for How to Write Successful Headlines
Why do you always have such great titles?
[Me] Because that’s what I do.
Why can’t I create titles like that?
[Me] You can
I can?!?!?!
[Me] Yup!
While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.
Remember, no matter what you do online and what the c…
Melanie Asher, MBA Interviewed on The Business Power Hour with Deb Krier
The Business Power Hour® by Deb Krier on C-Suite Radio talks with experts in a variety of business fields about the latest trends, up and coming changes, as well as best practices to grow your business.
I had the pleasure of being interviewed by Deb during her LinkedIn series. Unbenonsed to us, when we recorded this, the scale of what Covid-19 would become and the importance of leveraging LinkedIn to reach out to contacts, stay connected, and hopefully grow your busin…
How to Create Mission and Vision Statements that are Sticky
While these words are common-place in both the nonprofit sector and the business world, there is often a lot of confusion around what they actually mean. Without clarity, it can be challenging to know if your organization truly knows what it does and even more challenging for the market to understand why they should do business with you or donate to your organization. Remember, a confused mind never buys. So allow me to explain each of these as well as the organization's purpose and core values.…