Articles
Blog Articles
Case Study: A Multi-Faith Organization Re-brand for Growth and Success
Bridging bias and building unity through multi-faith peacemaking.
Project Challenge
The board was interested in creating more consistency with their marketing and better leveraging digital and online marketing. They also were in a prime position where rebranding the organization could give them the blessing of a founding member and be a conversation-starter for new initiatives that the organization was about to launch.
Target Markets
- Faith-based organizations
- Faith-based professionals …
How to Best Leverage Your Newsletter to Generate Marketing Results
At this point, it feels like newsletters have been around forever. I can barely remember a time where I was chatting with clients about creating a branded magazine or traditional newsletter. Yes I know they still exist, but most truly aren’t in need of actually being printed.
Newsletters, like most marketing, go in and out of popularity and are more successful for some businesses and industries than others. Having said that, they have been making a comeback…again. This seems to be a result of t…
What Do You Need to Know About Organic Reach?
You hear about “organic reach” but do you really know what it is?
You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach in search engine results or on social media platforms. Organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel. In reality, organic reach refers to methods used to obtain a high ranking on a search …
Go RAW on Instagram to Build Your Business [Speaker Magazine]
[This article was originally featured in Speaker Magazine.]
I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, there were five completely different strategies for how they use and how they determine results. There were only two consistent messages in the interviews, one, use the native app which means install Instagram on your phone and use that. Do not rely on third-party tools to help you manage or automate your activity. And second, if you a…Stop Measuring 'Likes' If You Want More Business
Every business wants an “ROI” from their social media activity…just as they would from every other aspect of their business. It makes sense. However, ROI is not always a linear path when it comes to social media. For example, a 'like’ has different meanings and produces different results on different platforms. It is also the easiest to fake. Because of this, it is very important that your team takes the time to decide what is really important, sets realistic goals, and specific metrics or KPIs …How to Consistently Find Really Amazing Content Easily
- The majority (43 percent) of small businesses spend about 6 hours per week on social media (about the equivalent of one whole workday?)
- 55 percent of small businesses have blogs...and the average post takes about 1-3 hours to create?
- Most post on Facebook and Twitter several times of week...Pinterest and LinkedIn? Not so much.
- $26 is the minimum that most small businesses…
Build a Successful Social Marketing Strategy Now
Creating a social media strategy can sound pointless and overwhelming. After all, social media is supposed to be live as it’s happening, so why would you have a plan? Then you start thinking about all of the other pl…
Get Better Results with Social Media When You Stop Focusing on ROI
There is more to social media marketing than just pushing your products and services. In fact, you actually generate more and better bottom-line results if you put your emphasis on building relationships with key people like targeted industry influencers and media sources.Remember people don’t care how much you know until they know how much you care. So continue to nurture your existing relationships and focus on building new relationships with those who can help you spread your message—include …
How to Build the Ultimate Brand to Better Connect with Your Customers
Figuring out your brand personality can seem to be impossible. It's like figuring out who you are and what really matters to you as a person. We all struggle (whether we admit it or not) when it comes to figuring out who we really are. It can take years of self-reflection, self-care, and personal discovery only to discover that who we thought we were is not who we actually are…and then begins the process of accepting who we really are. Well, you don’t have that kind of time when it comes to buil…
Really, How Well Do Your Customers Know You?
A popular question that businesses are asked is “How well do you know your customer?” It is a great question. It’s fabulous because if you actually take the time to dive into it, you’ll discover who your customer is beyond stereotypical demographics. You’ll get to the personality traits and the personal interests of your customers. Simply put—the more you know, the better you are able to target and predict their buying behavior. 
The flip side of this question is “How much do your customers know …