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Develop a Growth Mindset Marketing

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Scale Your Business Better: 3-Stages You Need to Know

What does it mean to scale your business?
How is it different from growing your business?
Is scaling the same for all businesses?

These seemingly common questions have very different answers. Growth and scaling are often talked about as if they were one and the same. But they're not and it's important to know the difference.

Scaling is about increasing revenue without incurring significant costs. The intention is that as revenue grows, expenses only increase incrementally. When an organizatio…

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The Fundamentals of an Effective Go-To-Market Strategy Improved

Go-To-Market ensures that what you’re selling is what you’re delivering and that it always works for you. It focuses on brand experience from prospects through repeat clients and processes between marketing, sales, and client experience. Go-To-Market is about the entire revenue stream and creating high-performance revenue teams or RevOps.

Ok, now that you know what Go-To-Market is about and the results it seeks to achieve, let’s talk about how it accomplishes this. A successful Go-To-Market Str…

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5 Tips to Developing a Successful Brand Positioning Strategy

An effective brand positioning strategy is an absolute must for scaling brands to succeed. It’s a strategy that seeks to influence how the market perceives your brand and the value you provide. It’s specific, clear, and distinctive from your competitors. It’s the process of strategically placing your organization, a product, or service that you offer in the market so that your target audience can easily notice and take action.

A successful brand strategy yields benefits such as increased client…

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Successful Scaling Brands Benefit More from a Positioning Strategy

What is a snowflake? More importantly, what do snowflakes have to do with branding and scaling your organization?

A snowflake is when a brand believes that it is unique in its market and that the market should go out of its way to recognize it. It’s mostly ego-driven and is guaranteed to backfire. The moral of the story: don’t be a snowflake. The reality is because you are still reading this, you’re not.

When an organization struggles with fundraising, generating leads, closing sales, or retai…

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Which is More Important Quantity or Quality in the Sales Funnel?

Which is more important, quantity or quality? It seems like everyone has their own opinion about which one is “more” important. I think it’s asking the wrong question and seeks to justify an excuse. Yes, you need quantity because not every prospect is a good fit for your organization and yes, you need quality to ensure that your leads are qualified and likely to convert. It’s not one or the other, it’s both.

Most of your client journey is outside of your control. With all the modern technology …

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Case Study: Serial Entrepreneur Needs Brand Marketing to Increase Sales in a Two-Sided Marketplace

Our client was a highly successful serial entrepreneur with a solid track record of starting new businesses, building them up, and selling them off after 4-5 years. The secret to her success was her ability to develop a product to fit a targeted niche, make initial sales, and then create a scalable, repeatable sales model. 

While growing a company handling expenses for business convention providers, she spotted a new opportunity. So she did what she always did: Launch a new product, and sell, s…

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The Fickle Importance of Art and Creativity in a Scaling Business

The definition of art is the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.

I like that last part, "more than ordinary significance". To me, art is the ability to see or do something beyond what is considered normal and, it often elicits an emotional response of some type.

In our culture, art is often associated with a fine art like painting, drawing, music, or acting. In business, it's often…

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Case Study: Fragmented Technology and No Marketing Strategy Does Not Produce Results

Our client, a 50-year-old membership organization had a small group of members with intense brand loyalty. These members would describe their relationship to the organization as “I owe my whole professional life to them”. There was a bigger group that expressed the sentiment “we know we can depend on you for only this”. These members would come and go based on when they needed one specific service that this organization was really good at.  

While they had some members who were very loyal, they…

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Growth and Scaling: What's the Difference and Why Does it Matter?

In early 2021, I changed my tagline to Be Ready to Scale®. Shortly after that, I was meeting with a prospect and he asked me, “Why did you choose the word 'scale' instead of growth?”

At first, I was taken aback. It wasn’t a question I was expecting as we were talking about his company and how I could help him. I was happy to answer him though. It’s what makes me different from my competitors.

I explained that growth is something that is usually thought about in linear terms—a company acquires …

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Case Study: When You Need to Rebrand, but the Founders Don't Agree

Sometimes a brand starts with a project with no intention to scale up beyond that project. While this seems to be a nice-to-have problem, it often means that all the elements that defined the marketing of the project, the story of its creation, the name, the description, and talking points become irrelevant.

Our client started this way. Their project name was directly related to the tactical kits that they were assembling for their local community. Within a short four years, their project had b…

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