Articles

Services Available by Omicle

Blog-Go

Effectively Boost the Success of Your Go-To-Market Strategy with RevOps

A successful Go-to-Market Strategy unifies and streamlines the brand experience between a potential client through a repeat client and the processes between marketing, sales, and customer experience so well together that you can't tell where the one starts and the other stops.

It’s a practical path for creating alignment to go from launch to transform without losing momentum and stalling out somewhere along the way. A Go-to-Market Strategy is a foundation for building high-performing teams to s…

Read more…

Img-Arrows

Growth and Scaling: What's the Difference and Why Does it Matter?

In early 2021, I changed my tagline to Be Ready to Scale®. Shortly after that, I was meeting with a prospect and he asked me, “Why did you choose the word 'scale' instead of growth?”

At first, I was taken aback. It wasn’t a question I was expecting as we were talking about his company and how I could help him. I was happy to answer him though. It’s what makes me different from my competitors.

I explained that growth is something that is usually thought about in linear terms—a company acquires …

Read more…

Blog-Slinky

Increase the Power and Impact of Your Brand with a WOW Statement

Marketing terminology really hasn’t changed over the years—even though consumers, the market, technology, and expectations have.

In my experience, there are gaps between formal, traditional marketing statements, the pillars of marketing success, and the actual application and results of these structures. The statements are either too formal and wordy or too slapstick and trendy. The pillars used to build and define marketing efforts were based on consumer behavior of the 1950s at best.

Now, ye…

Read more…

Blog-MindsetChanging

What is the Impact of Inviting Marketing on Corporate Boards?

Despite the consistently proven impact, qualified marketers are rarely invited to join corporate boards.

Ever since I started my business, I have always been on at least one board. When I went back to get my Executive MBA was the first time, I had stepped off all boards. It’s been a few years now and I wanted to start looking into getting involved with a board again, but this time I want to do something different. I want to challenge myself and expand my skillset. So, I started looking into for…

Read more…

Blog-CMO

It's Time to Solve Your Big Marketing Challenge with a Fractional CMO

As a busy leader, you know you need marketing, you know you need resources and tools to manage it, but you don't know where to start. Or, you have at least some of this, but it's not delivering the ROI that you expect. Busy executives of growing companies often hit this turning point where marketing efforts are no longer a match for their plans which often leads to hail mary marketing...producing the lack of results that you would expect. 

What results do you want to achieve? We’ll get you ther…

Read more…

Blog-NewMindset

When You Need Trusted Executive Results at a Fraction of the Price

What results do you want to achieve? We’ll get you there.

Fresh Perspective | Executive-Level Expertise | Interdisciplinary Approach | Cost-Effective

 Let's Chat

What is a Virtual Chief Marketing Officer?

A Virtual CMO is someone with the ability to work with you to reveal your business goals, design the strategy, programs, and operations you need to reach them, and then execute – all without having to hire and manage full-time staff.

A Virtual CMO can save your reputation and increase your…

Read more…