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How Much Will It Cost to Work with a Fractional CMO?

If you’re evaluating whether a fractional CMO is right for your business, that is sure to be one of your first questions. Getting a clear answer to this question can be challenging because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.

Let’s start with an average hourly rate. The average hourly rate of a fractional CMO is typically between $150-375 an hour. Some fractional CMOs charge by the hour and others work on a re…

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Blog-Victory

How Can a Fractional CMO Help Me Grow My Business?

Considering the many strategies, tactics, channels, and platforms available to drive growth, and coming up with a holistic marketing plan that takes a business’s stage and industry into account is a complex job. This is one of the core responsibilities of a Chief Marketing Officer—long-term strategy.

‍That is the role of a CMO or marketing director: to develop and execute these marketing strategies. Beyond that, they should be proactive in aligning with sales and client experience to ensure a c…

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Img-Arrows

Growth and Scaling: What's the Difference and Why Does it Matter?

In early 2021, I changed my tagline to Be Ready to Scale®. Shortly after that, I was meeting with a prospect and he asked me, “Why did you choose the word 'scale' instead of growth?”

At first, I was taken aback. It wasn’t a question I was expecting as we were talking about his company and how I could help him. I was happy to answer him though. It’s what makes me different from my competitors.

I explained that growth is something that is usually thought about in linear terms—a company acquires …

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Blog-Slinky

Increase the Power and Impact of Your Brand with a WOW Statement

What makes a growing business successful? How do they achieve their goals? Find out here! Core marketing values for scaling businesses. A growing business needs to know its target market, must understand what its customers want, and how to reach them. These businesses must have tight messaging and always remember that customer service is key to stay relevant in today’s marketplace.

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Blog-Avoidable

How to Make Sure Your Rebrand is a Success

I remember having a conversation with a business owner years ago about branding. He was trying to convince me that a brand’s logo should NEVER, EVER change. At the time I had been in the industry for over a decade and knew that his intention was correct, but the reality couldn’t be more wrong. As I sat there listening to his reasonings—which completely contradicted each other, but that’s another story—I was taken back to my days in college and my History of Graphic Design book. There was an enti…

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Blog-MindsetChanging

What is the Impact of Inviting Marketing on Corporate Boards?

Despite the consistently proven impact, qualified marketers are rarely invited to join corporate boards.

Ever since I started my business, I have always been on at least one board. When I went back to get my Executive MBA was the first time, I had stepped off all boards. It’s been a few years now and I wanted to start looking into getting involved with a board again, but this time I want to do something different. I want to challenge myself and expand my skillset. So, I started looking into for…

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Blog-CMO

The FAQs of Working with a Fractional CMO

What is a fractional CMO?

A fractional CMO is a contract Chief Marketing Officer (CMO), retained on a part-time basis to provide executive marketing leadership for a growing business. They are a key part of your executive team brought in to take a holistic view of your business. They seek to understand your business objectives with enough clarity to develop fresh and impactful marketing strategies that will drive growth for your organization. They work with you to develop strategic insights, fo…

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Blog-NewMindset

Do You Need a CMO or a Fractional CMO?

Hiring a CMO or Director of Marketing can be challenging. These are very important roles that can make or break an organization— especially when you factor in the costs of recruiting, benefits, and the equity you may have to hand over. To invest all this in finding a CMO when there is no guarantee they will be a fit is a massive risk to take on.

‍Fractional work is the new full-time employee. Whether you call it part-time, interim, gig work, virtual, on-demand, contract work, consultant, or fra…

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