Scaling Your Business TRANSFORM Stage
5 Conversational Marketing Strategies To Help Your Business Grow
You have probably heard about conversational strategies before but do you really know what they are? After all, there are many ways to communicate with your customers, but not everyone knows how to do it effectively. Conversational marketing is a type of inbound marketing that enables you to connect with your audience in an organic way and can impact every part of your business. When done correctly, it can create authentic experiences, build relationships, improve lead generation quality, and pr…
How Much Should I Spend on Marketing?
This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”
I get it, it’s not the answer you want to hear. You would love to hear an exact number or formula that guarantees an exact ROI on every dollar spent. But that would be at best, misleading and at worse a straight-up lie.
There are too many variables to consider and it’s the wrong focus because marketing is bigger than just generating new leads for sa…
How Much Will It Cost to Work with a Fractional CMO?
If you’re evaluating whether a fractional CMO is right for your business, that is sure to be one of your first questions. Getting a clear answer to this question can be challenging because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.
Let’s start with an average hourly rate. The average hourly rate of a fractional CMO is typically between $150-375 an hour. Some fractional CMOs charge by the hour and others work on a re…
Melanie Asher, MBA Interviewed on The Revenue Maze Podcast with Valerie Cobb
🔥 🔥 “Be crystal clear on your messaging and it is not from your perspective, it is from your client's perspective and your perspective clients.” 🔥 🔥
Yes, our Founder and Fractional CMO, Melanie Asher, MBA was featured on The Revenue Maze podcast. Listen to hear that great quote and other points about how to make your business CREDIBLE and RELEVANT. Melanie joins the host Valerie Cobb to share some tips on how to get out of the revenue maze;
💲 Be crystal clear on the messaging you send. The m…
The Four Archetypes of Fractional CMOs & How to Choose the Best for You
As fractional work gains popularity, various fractional CMO models are emerging. Some models focus exclusively on short-term strategic initiatives, like building a marketing plan or providing input on a strategic initiative, like a product launch or market expansion while others focus on long-term engagements providing leadership and integration of every aspect of an organization’s marketing team and program. There is also a lot of frustration because the term "fractional CMO" is being used to …
How Can a Fractional CMO Help Me Grow My Business?
Considering the many strategies, tactics, channels, and platforms available to drive growth, and coming up with a holistic marketing plan that takes a business’s stage and industry into account is a complex job. This is one of the core responsibilities of a Chief Marketing Officer—long-term strategy.
That is the role of a CMO or marketing director: to develop and execute these marketing strategies. Beyond that, they should be proactive in aligning with sales and client experience to ensure a c…
Guest Post: A Quick Start Guide to Improve Your Organization's Culture
Culture is not easy to build. It's even harder to change. Mark Scrimenti is a Fractional COO/CPO and Founder of Vivid Path Growth Consulting. This is his specialty. This is a shortened and modified version of a longer article that he wrote on his blog. You can check it out here.
And Mark Scrimenti says...
I don’t need to tell you how the pandemic and post-pandemic conditions continue to disrupt the workplace status quo. As a fractional COO specializing in small and m…
How to Know When Your Business is Ready to Hire a Fractional CMO
Hiring a fractional CMO allows your company to leverage the skills and insights of a seasoned executive marketer without the delay of the recruiting process and the added costs of a full-time employee. It also allows you to find the right combination of experiences and cultural fit at a price point that you can afford.
So how do you know you are ready for a fractional CMO?
Through many conversations with founders and executives, we’ve identified some of the most common indicators that it’s tim…
Guest Post: How Your Business Can Benefit from a Fractional CFO
In continuing my series about fractional executives, I really wanted to feature a fractional CFO. Anthony Nitsos is a fractional CFO and founder of SaaS Gurus.
And Anthony Nitsos says…
Did you know that most fractional CFOs do not do finance? It’s true. They really do accounting! This means they are focused on collecting the data from various sources, classifying the data in the accounting system, and producing financial reports, KPIs, and metrics. These…
Scale Your Business Better: The TRANSFORM Stage
The goal of this stage is to focus on long-term clients and long-term growth. This is all about continuing to improve your client experience and identifying where your next best opportunity lies. The questions you'll ponder will be:
- Will it be a new market, a new vertical, or a new product or service?
- Will you expand your current offerings?
- Will you seek to acquire another company?
- Will you seek to be acquired?
This stage is about making opportunistic, long-range decisions. Your focus i…