Marketing Operations Strategy
Scale Your Business Better: The GROWTH Stage
The goal of this stage is to be ready to scale and build a much bigger business. In this stage, your focus is on building a scalable infrastructure to improve your selling as well as how you deliver the products and services that you offer--customer experience.
You'll be focused on questions like:
- How can I make this more efficient?
- Is there a way that could be easier for me to do this?
- How can I make fewer sacrifices (money, time, or energy) to complete this task?
Efficiency may sound …
Scale Your Business Better: The LAUNCH Stage
A better name for this stage would be “AHHH THERE’S ANOTHER FIRE”. You don’t know what you don’t know about your product, service, or market, yet.
This stage is all about identifying the actual problem that your product or service is intended to solve as well as the actual audience that is willing to pay for it. This is a reactive stage mainly focused on lead generation. All questions that need to be answered will fall into one of two categories:
- Are you creating a solution that fits the mar…
The Fundamentals of an Effective Go-To-Market Strategy Improved
Go-To-Market ensures that what you’re selling is what you’re delivering and that it always works for you. It focuses on brand experience from prospects through repeat clients and processes between marketing, sales, and client experience. Go-To-Market is about the entire revenue stream and creating high-performance revenue teams or RevOps.
Ok, now that you know what Go-To-Market is about and the results it seeks to achieve, let’s talk about how it accomplishes this. A successful Go-To-Market Str…
Effectively Boost the Success of Your Go-To-Market Strategy with RevOps
A successful Go-to-Market Strategy unifies and streamlines the brand experience between a potential client through a repeat client and the processes between marketing, sales, and customer experience so well together that you can't tell where the one starts and the other stops.
It’s a practical path for creating alignment to go from launch to transform without losing momentum and stalling out somewhere along the way. A Go-to-Market Strategy is a foundation for building high-performing teams to s…
Which is More Important Quantity or Quality in the Sales Funnel?
Which is more important, quantity or quality? It seems like everyone has their own opinion about which one is “more” important. I think it’s asking the wrong question and seeks to justify an excuse. Yes, you need quantity because not every prospect is a good fit for your organization and yes, you need quality to ensure that your leads are qualified and likely to convert. It’s not one or the other, it’s both.
Most of your client journey is outside of your control. With all the modern technology …
Case Study: Serial Entrepreneur Needs Brand Marketing to Increase Sales in a Two-Sided Marketplace
Our client was a highly successful serial entrepreneur with a solid track record of starting new businesses, building them up, and selling them off after 4-5 years. The secret to her success was her ability to develop a product to fit a targeted niche, make initial sales, and then create a scalable, repeatable sales model.
While growing a company handling expenses for business convention providers, she spotted a new opportunity. So she did what she always did: Launch a new product, and sell, s…
Case Study: Fragmented Technology and No Marketing Strategy Does Not Produce Results
Our client, a 50-year-old membership organization had a small group of members with intense brand loyalty. These members would describe their relationship to the organization as “I owe my whole professional life to them”. There was a bigger group that expressed the sentiment “we know we can depend on you for only this”. These members would come and go based on when they needed one specific service that this organization was really good at.
While they had some members who were very loyal, they…
Growth and Scaling: What's the Difference and Why Does it Matter?
In early 2021, I changed my tagline to Be Ready to Scale®. Shortly after that, I was meeting with a prospect and he asked me, “Why did you choose the word 'scale' instead of growth?”
At first, I was taken aback. It wasn’t a question I was expecting as we were talking about his company and how I could help him. I was happy to answer him though. It’s what makes me different from my competitors.
I explained that growth is something that is usually thought about in linear terms—a company acquires …
How to Hire the Right Social Media Manager for Your Audience
I was in a meeting the other day when the conversation came up about how much a small-to-mid-sized business should pay to have their social media managed. This owner had been given a range all based on a per-post pricing model and wanted to know what my take was.
Well, to answer that question in a way that was comparable to the responses she had already been given was, well, impossible. It’s like saying you want to pick something up at Target and want to know what it will cost. Target carries a…
How the Influence of Technology is Vital on Corporate Boards
“If you didn’t have a digital strategy, you do now or you don’t survive,” said Guillermo Diaz Jr., chief executive officer at software firm Kloudspot, and a former chief information officer at Cisco Systems Inc. “You have to have a digital strategy and digital culture, and a board that thinks that way,” he said in an article for the Wall Street Journal.
Technology is not new for businesses. It’s been a standard for a minimum of two decades. But not everyone embraced it, understood it, or recogn…