Marketing Operations Strategy
The Difference Between Strategy and a Tactic and Why it Matters
Strategy is the why.
Tactics are the how.
The strategy is the logic behind the actions that you take. It’s the bridge between your goals, priorities, revenue, and resources and how you will accomplish your goals, prioritize your priorities, increase your revenue, and better leverage your resources.
Your Goal is What?!?
As a part of our Discovery process, one of the first questions we ask potential and new clients is “what are your goals?” We’re looking to identify both short-term and long-term goal…
Truth Bomb: There is More to Marketing Than Just Ads if You Want Success
Marketing is embedded in everything that you do. When market tactics don’t work it’s usually the result of operational issues.
I once worked with a client who was spending $10,000 per month on online ads and had been for almost a year with zero returns. There are a few key issues that determine the success of online ads. When we investigated what was going on with this client, here is what we found.
Organic SEO Matters When Running Ads
First, the website was not optimized for SEO. Search Engine Opt…
We’ve Had the Same Damn Marketing Problem for Years. Why Can’t We Fix It?
Organizations that can’t get ahead with their marketing have plateaued—nothing seems to work, even though they feel they have tried everything. They are in a spot where they need to better leverage marketing to grow or scale their business sooner rather than later. But when my conversation with them turns to their marketing strategies, the responses often get pretty vague:
We consistently post on LinkedIn and send emails weekly.
Yes, we’re going to do some LinkedIn and Google ads. (as if it’s a la…
How Much Should I Spend on Marketing?
This is one of the most common questions we get from clients. It’s a simple question with no straightforward answer. In other words, “it depends.”
I get it, it’s not the answer you want to hear. You would love to hear an exact number or formula that guarantees an exact ROI on every dollar spent. But that would be at best, misleading and at worse a straight-up lie.
There are too many variables to consider and it’s the wrong focus because marketing is bigger than just generating new leads for sa…
Scale Your Business Better: The TRANSFORM Stage
The goal of this stage is to focus on long-term clients and long-term growth. This is all about continuing to improve your client experience and identifying where your next best opportunity lies. The questions you'll ponder will be:
- Will it be a new market, a new vertical, or a new product or service?
- Will you expand your current offerings?
- Will you seek to acquire another company?
- Will you seek to be acquired?
This stage is about making opportunistic, long-range decisions. Your focus i…
Scale Your Business Better: The GROWTH Stage
The goal of this stage is to be ready to scale and build a much bigger business. In this stage, your focus is on building a scalable infrastructure to improve your selling as well as how you deliver the products and services that you offer--customer experience.
You'll be focused on questions like:
- How can I make this more efficient?
- Is there a way that could be easier for me to do this?
- How can I make fewer sacrifices (money, time, or energy) to complete this task?
Efficiency may sound …
Scale Your Business Better: The HUSTLE Stage
A better name for this stage would be “AHHH THERE’S ANOTHER FIRE”. You don’t know what you don’t know about your product, service, or market, yet.
This stage is all about identifying the actual problem that your product or service is intended to solve as well as the actual audience that is willing to pay for it. This is a reactive stage mainly focused on lead generation. All questions that need to be answered will fall into one of two categories:
- Are you creating a solution that fits the mar…
The Fundamentals of an Effective Go-To-Market Strategy Improved
Go-To-Market ensures that what you’re selling is what you’re delivering and that it always works for you. It focuses on brand experience from prospects through repeat clients and processes between marketing, sales, and client experience. Go-To-Market is about the entire revenue stream and creating high-performance revenue teams or RevOps.
Ok, now that you know what Go-To-Market is about and the results it seeks to achieve, let’s talk about how it accomplishes this. A successful Go-To-Market Str…
Effectively Boost the Success of Your Go-To-Market Strategy with RevOps
A successful Go-to-Market Strategy unifies and streamlines the brand experience between a potential client through a repeat client and the processes between marketing, sales, and customer experience so well together that you can't tell where the one starts and the other stops.
It’s a practical path for creating alignment to go from launch to transform without losing momentum and stalling out somewhere along the way. A Go-to-Market Strategy is a foundation for building high-performing teams to s…
Which is More Important Quantity or Quality in the Sales Funnel?
Which is more important, quantity or quality? It seems like everyone has their own opinion about which one is “more” important. I think it’s asking the wrong question and seeks to justify an excuse. Yes, you need quantity because not every prospect is a good fit for your organization and yes, you need quality to ensure that your leads are qualified and likely to convert. It’s not one or the other, it’s both.
Most of your client journey is outside of your control. With all the modern technology …