Effective Digital Marketing Strategy
How Do You Know When to Update Your Brand?
Everything changes. Birds molt and lizards change colors, styles go in and out of fashion, cartoon characters change with the times—look at Mickey Mouse, he is different now than what he was in 1928. Even established companies’ that are decades old change their identity to match with the times: Aunt Jemima, Prudential, UPS. It is all in the Power of Image! Here are three circumstances that indicate it’s time for you to update your identity:
1. You’re part of a merger.
Without going into the ma…
How to Really Track Your Marketing to Know Your Results
It’s no secret that you need to track your marketing efforts—how else are you going to know what works and what doesn’t! But there is a trick to tracking your marketing that many companies either forget or don’t know about. The trick is in tracking multiple sources. When a prospect calls, make sure you are asking specific questions like:
- How did you first hear about our company?
- How have you recently heard about us?
Specifically wording your questions in this way, makes the prospect thin…
Do You Want a Chief Marketing or Metric Officer?
How important do you think it is for a CMO to be creative?
Traditionally, a CMO is defined as Chief Marketing Officer. I saw an interview with a company that was seriously considering changing its definition to Chief Metric Officer. They felt measuring the metrics of campaigns was far more important than the creativity in today’s market.
When you look at recent economic events, let’s say over the last three years, and factor in that an average CMO remains in one job for only 18 months, to me…
Do You Need A Website?
So where do websites fit it? I think it is a justified question that will spark many different opinions.
Gone are the days where what the company says goes. For some it was replaced with customers speaking their mind—both good and ba…
Fun or Boring Titles--You Pick!
In last month’s issue, he noticed how one title attracted more attention than any other and he wanted to know why—so he asked! What a novel concept! Here are all of the article titles that were in the newsletter:
Why Even Good Marketing Fails – And How To…
The Results to Some Simple Market Research
I have spent a good portion of the last year and a half doing research to find out if this new focus was viable, who my market would be and what would appeal to them. Overall, I think I have fo…
How Do You Sound on Your Podcasts?
I cannot tell you how many podcasts I have listened to that I get so annoyed I just shut it off. I have even stopped listening to webinars that I have paid for because the people …