Effective Digital Marketing
Despite the consistently proven impact, qualified marketers are rarely invited to join corporate boards.
Ever since I started my business, I have always been on at least one board. When I went back to get my Executive MBA was the first time, I had stepped off all boards. It’s been a few years now and I wanted to start looking into getting involved with a board again, but this time I want to do something different. I want to challenge myself and expand my skillset. So, I started looking into for…
Every expert will have a different take on this. My answer is “it depends.” What are your goals? What are you trying to achieve? What are you going to be sharing? Those questions and a few others will influence the actual advice I would give you, but generally here is my advice.
All original content should go on your personal or company blog first. From an SEO perspective, the search engines give credit to websites that regularly produce original content. Why would you want to give that credit …
Why do you always have such great titles?
[Me] Because that’s what I do.
Why can’t I create titles like that?
[Me] You can
While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.
Remember, no matter what you do online and what the c…
A strong personal brand can help you convey confidence, build your self-esteem, and position you to stand out from others. It’s about getting clarity about your own skill set, your mindset and for some, their life purpose. Intentionally investing in your personal brand, can land you a better paying job or make attracting more profitable clients easier. So it really is a worthwhile investment.
Like a professional brand, your name can be a major part of your personal brand. Since your name will m…
At this point, it feels like newsletters have been around forever. I can barely remember a time where I was chatting with clients about creating a branded magazine or traditional newsletter. Yes I know they still exist, but most truly aren’t in need of actually being printed.
Newsletters, like most marketing, go in and out of popularity and are more successful for some businesses and industries than others. Having said that, they have been making a comeback…again. This seems to be a result of t…
You hear about “organic reach” but do you really know what it is?
You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach in search engine results or on social media platforms. Organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel. In reality, organic reach refers to methods used to obtain a high ranking on a search …
If you only look at the numbers your initial thought …
Each year, LinkedIn releases the latest overused buzzwords that it recommends you remove from your profile if you want to stand ou…
Did you know: 71% of consumers are likely to purchase an item based on social media recommendations?When you understand the difference between how technology communicates verses how people communicate and then how to merge them together you’ll begin to understand why some brands go viral or are able to build that cult-like following—two g…
The purpose of any campaign is to break through the noise of our day to day lives and give our audience a reason to remember our brand. Most companies choose safe campaigns conforming to society’s acceptance of what is right or wrong. These campaigns usually …
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