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Effective Digital Marketing

Marketers on Corporate Boards: The Truth of the Impact

Blog-MindsetChanging

Despite the consistently proven impact, qualified marketers are rarely invited to join corporate boards.

Ever since I started my business, I have always been on at least one board. When I went back to get my Executive MBA was the first time, I had stepped off all boards. It’s been a few years now and I wanted to start looking into getting involved with a board again, but this time I want to do something different. I want to challenge myself and expand my skillset. So, I started looking into for…

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Where is the Best Place to Publish My Articles? LinkedIn or Your Blog

Blog-Publish

Every expert will have a different take on this. My answer is “it depends.” What are your goals? What are you trying to achieve? What are you going to be sharing? Those questions and a few others will influence the actual advice I would give you, but generally here is my advice.

All original content should go on your personal or company blog first. From an SEO perspective, the search engines give credit to websites that regularly produce original content. Why would you want to give that credit …

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The Cheat-sheet for How to Write Successful Headlines

OmicleBlogB-Headlines

Why do you always have such great titles?

[Me] Because that’s what I do.

Why can’t I create titles like that?

[Me] You can

I can?!?!?!

[Me] Yup!

While the rules for search engine optimization (SEO) and social media marketing optimization (SMO) are always changing, there are some tried and true psychological strategies that you can use when you create headlines (or titles) for your articles, blog posts, and YouTube videos to name a few.

Remember, no matter what you do online and what the c…

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How to Amplify the Power of Personal Branding

Melanie Asher, MBAA strong personal brand can help you convey confidence, build your self-esteem, and position you to stand out from others. It’s about getting clarity about your own skill set, your mindset and for some, their life purpose. Intentionally investing in your personal brand, can land you a better paying job or make attracting more profitable clients easier. So it really is a worthwhile investment.

Like a professional brand, your name can be a major part of your personal brand. Since your name will m…

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How to Maximize Your Newsletter Marketing Results

Read My NewsletterAt this point, it feels like newsletters have been around forever. I can barely remember a time where I was chatting with clients about creating a branded magazine or traditional newsletter. Yes I know they still exist, but most truly aren’t in need of actually being printed.

Newsletters, like most marketing, go in and out of popularity and are more successful for some businesses and industries than others. Having said that, they have been making a comeback…again. This seems to be a result of t…

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What Do You Need to Know About Organic Reach?

Blog-SEOgears

You hear about “organic reach” but do you really know what it is?

You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach in search engine results or on social media platforms. Organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel. In reality, organic reach refers to methods used to obtain a high ranking on a search …

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How to Actually Attract the Right Customers Online

It’s easy to be seduced by numbers. We assume that more is always better…and in some instances it is, but not always. If I were to offer you one million likes, fans, or followers of your choosing but none of them would be interested in doing business with you OR five hundred likes, fans, or followers of your choosing and all of them are interested in either doing business with you or interested in the services you offer which would you choose?

If you only look at the numbers your initial thought …

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Banish the Buzzwords Now to Ensure You Stand Out

Do you remember watching the Charlie Brown cartoons? In those cartoons, whenever the teacher would respond to one of the kids, we as the audience would hear “wa wa wa wa wa”. Much like what kids hear (or don’t hear) when their parents or teachers tell them to do something. Or, much like us when we read or hear the same buzz words over and over and over and over again!

Each year, LinkedIn releases the latest overused buzzwords that it recommends you remove from your profile if you want to stand ou…

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Connecting People and Technology for Building Your Brand

Omicle-GoViralOnceYour brand is not like Vegas—what people say on social media about your brand does not stay there! In fact it actually drives whether you get the sale or not.

Did you know: 71% of consumers are likely to purchase an item based on social media recommendations?

When you understand the difference between how technology communicates verses how people communicate and then how to merge them together you’ll begin to understand why some brands go viral or are able to build that cult-like following—two g…

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Was Starbucks’ #RaceTogether campaign really a failure?

The campaign lasted less than week. There was a formal announcement in the press to both launch and cancel it. Articles are being #RaceTogetherwritten about it regularly and the social media posting is still ongoing! So was the campaign really a failure?

The purpose of any campaign is to break through the noise of our day to day lives and give our audience a reason to remember our brand. Most companies choose safe campaigns conforming to society’s acceptance of what is right or wrong. These campaigns usually …

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