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Effective Digital Marketing

#IceBucketChallenge: Unplanned Viral Success

As one of the over 3 million people who have participated in the Ice Bucket Challenge, it has been amazing to watch the success of this campaign.

Before I was challenged, I was in a meeting with the Executive Director of a nonprofit and I was asked for my thoughts on the Ice Bucket Challenge from a branding perspective. The gentleman I was meeting with shared his surprise that it was not created by an agency and how quickly it took off. To him, while it is a great and admirable success, he didn’t…

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Signature Personalization in the Digital World

A common complaint that I hear is “with everything being digital, nothing is personal.” In many ways that is true. Technology has given us the ability to make everything look perfect—even in its imperfection, it still looks perfect. It’s easy to copy, share, and distribute in many different formats all with a few clicks of the mouse.

I am noticing that the trend is returning to incorporate personal signatures into marketing materials. Nothing is more personalized than your own signature—it’s your…

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How to Really Track Your Marketing

It’s no secret that you need to track your marketing efforts—how else are you going to know what works and what doesn’t!

But there is a trick to tracking your marketing that many companies either forget or don’t know about. The trick is in tracking multiple sources. When a prospect calls, make sure you are asking specific questions like:
  • How did you first hear about our company?
  • How have you recently heard about us?
Specifically wording your questions in this way, makes the prospect think ab…

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Do You Need A Website?

Seriously, I am asking. I am not sure that I am sold one way or another. As social media begins to grow-up and enter elementry school if you will, it has redefined how businesses think about marketing, communication with customers and employees, and brand portability.

So where do websites fit it? I think it is a justified question that will spark many different opinions.

Gone are the days where what the company says goes. For some it was replaced with customers speaking their mind—both good and ba…

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Fun or Boring Titles--You Pick!

As some of you know, I write articles for The Productivity Institute’s monthly newsletter. I was speaking with Bruce Newman, the Vice President of the company about some of the results the newsletter has gotten him and the people he features.

In last month’s issue, he noticed how one title attracted more attention than any other and he wanted to know why—so he asked! What a novel concept! Here are all of the article titles that were in the newsletter:
  • Why Even Good Marketing Fails – And How To…

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The Results to Some Simple Market Research

As you know, Omicle moved from being a design and web company to helping companies connect their culture with their branding about a year and a half ago. Not only did the purpose of the company change, but so did its market, the approach to get in front of the market and I, as owner had to change as well.

I have spent a good portion of the last year and a half doing research to find out if this new focus was viable, who my market would be and what would appeal to them. Overall, I think I have fo…

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How Do You Sound on Your Podcasts?

Podcasts and webinars are a great way to receive information and not interfere with your day. Those who are capable can listen to them and still get work done. However, here is my problem with them. Have you noticed that the majority of people who podcast or on webinars sound simply put, stupid? Yes I did just say that.

I cannot tell you how many podcasts I have listened to that I get so annoyed I just shut it off. I have even stopped listening to webinars that I have paid for because the people …

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