Let's Demystify Buying Groups: The Key to B2B Marketing Success
In today's fast-paced business world, one thing is clear: the landscape of B2B sales is evolving. No longer can businesses rely on marketing exclusively to a single decision-maker within an organization. The traditional approach of crafting messages directed at an idealized 'ideal customer' is giving way to a more complex reality—marketing to buying groups.
Large buying groups, often comprising multiple stakeholders with diverse needs and perspectives, have become a common feature in B2B transact…
How Your Explainer Video Can Beat the Competition
If there is one aspect of our business promotion tactics that we could all benefit from learning, it's the explainer video. It's a simple way to convey your brand's identity, credibility and ultimately build trust with your target audience. But what do you need to incorporate to generate that trust between the business and the individual?
A Clear Narrative of Your Expertise
A company that has evident expertise gained from experience within the industry or qualification can be an instant way to giv…
5 Questions to Determine If Your Brand Needs an App
If you're looking for more ways for people to engage with your company and make the process easier all around, designing an app can answer all of your issues. With over 90% of consumers accessing the internet via mobile, giving them the option of using an app over accessing your mobile website can be a good investment.
Did you know over 50% of small businesses have a dedicated app for either internal or external business communications and purchases, are you really being left behind? The reality …
How the Price You Charge and Your Brand are Indeed Connected
Pricing is more than just the sales price; it also includes how your products and services are packaged. There are many pricing models out there—some work better than others and some work better in some industries than others. What’s important is that it fits with your business model, convinces your clients to buy, and gives your clients confidence in your brand.
A client had a yearly subscription model, however, over half of their clients were leaving after three or six months and then would re…
Choose Clarity Over Being Cheeky When Building Your Brand
Brand messaging is the art of using the right words to communicate to your target audience the value that you provide. When done correctly, it’s the foundation of Category Design where instead of positioning yourself to directly compete with your competitors, you create a new category, so the market perceives you as the only and best solution for their problem.
A client came to us who was struggling to raise funds. They had a steady stream of revenue, but it barely sustained their current level, …
The Difference Between Strategy and a Tactic and Why it Matters
Strategy is the why.
Tactics are the how.
The strategy is the logic behind the actions that you take. It’s the bridge between your goals, priorities, revenue, and resources and how you will accomplish your goals, prioritize your priorities, increase your revenue, and better leverage your resources.
Your Goal is What?!?
As a part of our Discovery process, one of the first questions we ask potential and new clients is “what are your goals?” We’re looking to identify both short-term and long-term goal…
Truth Bomb: There is More to Marketing Than Just Ads if You Want Success
Marketing is embedded in everything that you do. When market tactics don’t work it’s usually the result of operational issues.
I once worked with a client who was spending $10,000 per month on online ads and had been for almost a year with zero returns. There are a few key issues that determine the success of online ads. When we investigated what was going on with this client, here is what we found.
Organic SEO Matters When Running Ads
First, the website was not optimized for SEO. Search Engine Opt…
We’ve Had the Same Damn Marketing Problem for Years. Why Can’t We Fix It?
Organizations that can’t get ahead with their marketing have plateaued—nothing seems to work, even though they feel they have tried everything. They are in a spot where they need to better leverage marketing to grow or scale their business sooner rather than later. But when my conversation with them turns to their marketing strategies, the responses often get pretty vague:
We consistently post on LinkedIn and send emails weekly.
Yes, we’re going to do some LinkedIn and Google ads. (as if it’s a la…
What it Really Takes to Build an Admired and Successful Legacy Brand
In a world full of choices and ever-changing trends, some things manage to stand the test of time. We can think of a few brands that have been around for generations and are still going strong today. These are what we call legacy brands. But what exactly is a legacy brand? And why should you aspire to build one?
When you’re in business, you know that building is hard—and it's even harder to build a brand that will last for generations. But if you're up for the challenge, it can be done.
5 Conversational Marketing Strategies To Help Your Business Grow
You have probably heard about conversational strategies before but do you really know what they are? After all, there are many ways to communicate with your customers, but not everyone knows how to do it effectively. Conversational marketing is a type of inbound marketing that enables you to connect with your audience in an organic way and can impact every part of your business. When done correctly, it can create authentic experiences, build relationships, improve lead generation quality, and pr…