Articles

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How To Offer More Flexibility For Your Clients

Flexibility is an important one for your customers and it’s something that can make a real difference to your business. The more flexibility you can provide to them, the better. You might, in turn, help create a more meaningful and intimate experience with your customers that encourages them to stay and return to your business instead of going elsewhere.

There are plenty of ways you can incorporate flexibility into your business. Here are a few ways to help offer flexibility for your customers …

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Blog-WayeCreative

Melanie Asher, MBA Featured on the WayeCreative Fractional CMO Podcast

Unlocking the Power of Fractional CMOs

We’re excited to announce that Melanie Asher, MBA, founder and Fractional CMO of Omicle, was recently featured on the WayeCreative podcast alongside Heather Lodge, founder of The Hybrid CMO. This episode dives deep into the transformative role of fractional CMOs and how they can drive success for companies in their first 90 days of engagement.

Key Highlights from the Episode:

  1. Understanding the Fractional CMO Role: Melanie and Heather shared insight…

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How To Make Your Business Easier For Customers To Understand

You have been told to keep things simple a million times. You know this, and yet we both know that advice is easier said than done - it’s so easy to get caught up in everything that’s happening (or should be happening), and then add in industry jargon, complex product features, or over-the-top marketing strategies. At the end of the day, if your customers can’t understand what it is that you do or what you offer, they will simply move on to someone else who can make things clearer for them. 

Th…

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Building Customer Loyalty And Trust: Plan For Long-Term Success

The business industry is a very highly competitive place to be, and it's somewhere where you need to continuously build trust and loyalty with your customers. Customers have more choices and higher expectations than ever before. They no longer just look for a product or service; they are also looking for a good relationship with the brands that they choose. That means that it's important to build trust and loyalty with your customers if you want to be successful and have a sustainable business. …

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What Customers Expect from a Business in 2024

In 2024, customers have evolved beyond just seeking the best price or availability when choosing a business to patronize. They expect more from brands—demanding not only superior products and services but also meaningful engagement, sustainability commitments, and authentic interactions. The critical expectations customers have from businesses today and how companies can meet these demands to build long-lasting, trusted relationships into the future.

 

Excellent Customer Service

One of the mo…

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Modern Channels To Explore For Great Customer Service

In today's digital age, businesses must adapt to the evolving expectations of their customers. Gone are the days when phone calls and emails were the primary methods for customer service. Modern consumers demand quick, efficient, and convenient ways to resolve their issues and obtain information. To meet these demands, businesses need to explore and implement various modern channels for customer service. Here, we discuss some of the most effective and popular channels that can help enhance custo…

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How to Level Up Your Business Website and the Online Customer Experience

The best way to illustrate the importance of a good business website is to think about a bad example. Have you ever stumbled upon a terrible website?

A bad website is slow, clunky, and frustrating to use. It might have ugly or hard-to-read text. The color scheme might clash or make seeing widgets, text, and images. You might struggle to find what you’re looking for because the navigation system is terrible. It might even feature distractingly bad spelling.

The chances are that you didn’t stay …

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How To Stop Your Business From Stagnating

If you run a business, there are a fair few challenges that are going to come your way, and you’ll need to deal with them all either personally or by using employees, partners, outsourcing, and so on. However, no matter which path you choose, it’s your ultimate decision what to do and how to do it, and it’s crucial you think about all the options. 

One thing you’ll need to do as a priority at some point (so it’s well worth coming up with some ideas now so you’re ready to use them when you need …

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3 Unusual Challenges New Business Owners Might Not Expect

Needless to say, starting a new business is an exhilarating journey filled with dreams of success and independence. You want to garner customers, keep them interested in you, build up a community, and maybe even make some friends along the way with other businesses. It all sounds amazing, right? Well, it’s not always this incredible. Actually, sometimes, it can be full-on frustrating.

But how? Well along the way, new business owners often encounter challenges they didn't anticipate. It’s hard t…

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How To Lay The Foundations Of Success For Your Business

Here’s a little secret: the amount of work that you put into your business BEFORE launching your brand is often reflected in your long-term success. After all, this allows you to build a strong foundation for your business so that you are able to really hit the ground running. Conversely, a lack of preparation means that you’re playing catch-up from the word go.

With that in mind, here are some useful tips on how you can set your business up for success! 


Deal with the formalities first. 

T…

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