5 Unusual Tactics to Dominate the SEO Game

Winning at online business today needs more than your feminine wiles! Search Engine Optimization is a game-changer and can propel your sluggish website into the forefront of results pages. With methods such as making keywords make sense and refreshing old content, your SEO score, as seen by search engines, will begin to skyrocket in no time at all!

Nail the Customer Reviews

One of the most overlooked parts of SEO is how your business is discussed. This can be on forums, blogs, and new sites. But no matter what it is, a positive association is a major asset. When the keywords you target are preceded and followed by other positive words, it can help your ranking. One way to leverage this is to nail customer reviews. Sales service training ensures your sales team offers a substantial lead over competitors with amazing results.

Amend Awkward Keywords

So, you are using keywords. That’s great! But often, some of the best keywords for content can be a bit strange. For example, “Kebab shop near me” is pretty clumsy and hard to place into a contextual sentence within an article. But what if you were told that you no longer need to use exact match keywords? That’s right! Google will rank your content in SERPS even higher if your copy makes more sense. So, don’t be afraid to edit key phrases to make grammatical sense.

Dominate the SEO Game with Backlinking

Any SEO expert will tell you that backlinking is a core tactic in any SEO strategy. But what is it and why should you use it? Backlinking is linked from an external site to your content. Backlinks to your content increases your domain authority, which is great for SEO. However, you must understand that you must invite backlinking, which relies on quality content. For instance, the most successful posts with over 3,000 words usually get around 3.5 times more backlinks. 

Post Edits and Refreshing

You may have written thousands of posts, only for a handful to remain relevant. But why should your hard work be lost to the sands of SEO time? Your posts’ SEO scores can be boosted once more with refreshed content. Editing posts can make them once again relevant just by making small changes. For example, posts with changing variables, such as statistics, become more relevant with up-to-date information. Yet, making small edits can also boost an indexed post.

Focus on Relevant Content, Not Results

Okay, so you will have heard that you should focus on content. But what content? It is vital that all content on your website is related to your primary focus niche. A broad set of posts going off on a tangent makes it more challenging for web crawlers to work out what your website is really all about. However, by focusing solely on a specific topic, search engines like Google have an easier time indexing posts from your website and positioning them within results pages.

You can leverage customer reviews to associate your business with positive keywords within articles to begin to dominate the SEO game. Of course, a strong link-building strategy is a must for any online business. Yet, you must try to stay focused on content quality and relevancy.