Articles
How to Best Leverage Your Newsletter to Generate Marketing Results
At this point, it feels like newsletters have been around forever. I can barely remember a time where I was chatting with clients about creating a branded magazine or traditional newsletter. Yes I know they still exist, but most truly aren’t in need of actually being printed.
Newsletters, like most marketing, go in and out of popularity and are more successful for some businesses and industries than others. Having said that, they have been making a comeback…again. This seems to be a result of t…
Case Study: It's Time to Level Up and Re-branding the Leadership Expert
Bill works with organizations to transform reactive problem management into proactive, results-based solutions.
Mel challenges me to expand my own thinking in order to create a successful business. She is pleasant to work with and her talent is unmatched. I’ve been able to rebuild my entire program under her guidance and coaching. She challenges me to think beyond the norm and work through problem-solving issues that produce tangible outcomes for my clients. We rebuilt everything from the phi…
Case Study: The Re-branding of a Speaking Industry Legend Lois Creamer, Book More Business
Yes, Lois Creamer is a Raving Fan of Melanie Asher. Here's why...
Project Challenge
- Lois came to us with a very outdated website and was looking for a complete refresh of her website's appearance and content. She had been in business for decades but wanted her website to look more modern and professional.
- Lois works with speakers, consultants, and subject matter experts to book more business, make more money, and fully monetize their intellectual property.
Target Markets
- Professional …
Case Study: Brand Building for the Education Subject Matter Expert
"Our expectations were exceeded. We provided them with the content for our new website and they immediately began designing a beautiful, inviting and user-friendly site. As a result of their impressive designs, our website traffic has exploded and we now have a solid social media platform. We are now working on a 2.0 version to be released shortly. Thank you-Team Omicle for a job well done."
CHANDRA WILLIAMS
Ed.D-DEO, Center for Student Achievement Solutions
About the Business
- Chandra’s …
What Do You Need to Know About Organic Reach?
You hear about “organic reach” but do you really know what it is?
You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach in search engine results or on social media platforms. Organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel. In reality, organic reach refers to methods used to obtain a high ranking on a search …
Go RAW on Instagram to Build Your Business [Speaker Magazine]
[This article was originally featured in Speaker Magazine.]
I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, there were five completely different strategies for how they use and how they determine results. There were only two consistent messages in the interviews, one, use the native app which means install Instagram on your phone and use that. Do not rely on third-party tools to help you manage or automate your activity. And second, if you a…Should Your Brand Ever Apologize For A Mistake?
“I’m sorry.” or “I made a mistake.”
What do you think of professionals who admit that they are wrong?
Does it matter if they are being sincere in their apology? Does their mistake or admission alter your views on them or their brand? Should it? I was having a conversation with my husband about current events and he made the statement “One thing that Trump has taught me is that if you are in the public eye, you should never admit your mistake or apologize for it.” Honestly, this took me by surp…
How Does the Repeal of Net Neutrality Affect Consumers & Small Businesses?
In December 2017, the Federal Trade Commission (FTC) voted to repeal Net Neutrality. This puts businesses like yours at risk for being harder to find—and it’s already hard! It puts consumers at risk because they will have a harder time finding the information and products they …
Build Your Client Avatar on the Star Coach Show - Listen Here

She shared with us about how to create your Customer Avatar. Listen to Episode 59 of STaR Coaches to find out h…
Stop Measuring 'Likes' If You Want More Business
