Articles

At this point, it feels like newsletters have been around forever. I can barely remember a time where I was chatting with clients about creating a branded magazine or traditional newsletter. Yes I know they still exist, but most truly aren’t in need of actually being printed.

Newsletters, like most marketing, go in and out of popularity and are more successful for some businesses and industries than others. Having said that, they have been making a comeback…again. This seems to be a result of t…

Bill works with organizations to transform reactive problem management into proactive, results-based solutions.

Mel challenges me to expand my own thinking in order to create a successful business. She is pleasant to work with and her talent is unmatched. I’ve been able to rebuild my entire program under her guidance and coaching. She challenges me to think beyond the norm and work through problem-solving issues that produce tangible outcomes for my clients. We rebuilt everything from the phi…

Yes, Lois Creamer is a Raving Fan of Melanie Asher. Here's why...

Project Challenge

• Lois came to us with a very outdated website and was looking for a complete refresh of her website's appearance and content. She had been in business for decades but wanted her website to look more modern and professional.
• Lois works with speakers, consultants, and subject matter experts to book more business, make more money, and fully monetize their intellectual property.

Target Markets

• Professional …

"Our expectations were exceeded. We provided them with the content for our new website and they immediately began designing a beautiful, inviting and user-friendly site. As a result of their impressive designs, our website traffic has exploded and we now have a solid social media platform. We are now working on a 2.0 version to be released shortly. Thank you-Team Omicle for a job well done."

CHANDRA WILLIAMS
Ed.D-DEO, Center for Student Achievement Solutions

About the Business

• Chandra’s …

You hear about “organic reach” but do you really know what it is?

You probably know that paid-reach is when you pay to have your ad or your content put in front of the people you want to reach in search engine results or on social media platforms. Organic reach is when you reach these same people without having to pay. It’s kind of like winning the lottery or cheating the system…well, that is how it can feel. In reality, organic reach refers to methods used to obtain a high ranking on a search …

[This article was originally featured in Speaker Magazine.]

I interviewed five fabulous speakers on how they use Instagram for their business. Not too surprising, there were five completely different strategies for how they use and how they determine results. There were only two consistent messages in the interviews, one, use the native app which means install Instagram on your phone and use that. Do not rely on third-party tools to help you manage or automate your activity. And second, if you a…

“I’m sorry.” or “I made a mistake.”

What do you think of professionals who admit that they are wrong?

Does it matter if they are being sincere in their apology? Does their mistake or admission alter your views on them or their brand? Should it? I was having a conversation with my husband about current events and he made the statement “One thing that Trump has taught me is that if you are in the public eye, you should never admit your mistake or apologize for it.” Honestly, this took me by surp…

Net Neutrality (Open Internet Order) was enacted on Feb 26th, 2015. It stated that Internet Service Providers (ISP) are not allowed to block, throttle, or discriminate between content on their site and across the internet.

In December 2017, the Federal Trade Commission (FTC) voted to repeal Net Neutrality. This puts businesses like yours at risk for being harder to find—and it’s already hard! It puts consumers at risk because they will have a harder time finding the information and products they …

Mel DePaoli was interviewed by Meg Rentschler on STaR Coaches-Strategies, tools and resources for professional coaches.

What is the value of having an online presence and how can you engage with the virtual world in a way that creates an impression on your target audience?  That is the essence of what Mel DePaoli does and she shares her strategies with us in this episode of STaR Coaches.

She shared with us about how to create your Customer Avatar. Listen to Episode 59 of STaR Coaches to find out h…

Every business wants an “ROI” from their social media activity…just as they would from every other aspect of their business. It makes sense. However, ROI is not always a linear path when it comes to social media. For example, a 'like’ has different meanings and produces different results on different platforms. It is also the easiest to fake. Because of this, it is very important that your team takes the time to decide what is really important, sets realistic goals, and specific metrics or KPIs …