Case Study: It's Time to Level Up and Re-branding the Leadership Expert

Bill works with organizations to transform reactive problem management into proactive, results-based solutions.

Mel challenges me to expand my own thinking in order to create a successful business. She is pleasant to work with and her talent is unmatched. I’ve been able to rebuild my entire program under her guidance and coaching. She challenges me to think beyond the norm and work through problem-solving issues that produce tangible outcomes for my clients. We rebuilt everything from the philosophy, brand, to my website.

I had been consulting and training for over a year without ever having to market my business. I reached a decision point where I wanted to re-launch and do it full time. Mel was referred to me by the founder of Premier Risk Solutions, Mike Delamere who spoke very highly of her capabilities and his successes. 

Mel is a true professional and a great person to work with; she is intuitive and thoughtful. I highly recommend her and actually have to multiple others. She deserves it!

 

BILL COOPER
President, Accelerate Your Results

Project Challenge

• When Bill came to us, he had initially sought help from PTAC (Procurement Technical Assistance Center), and they had recommended that he go and get some professional help because he was completely missing the mark on how to promote his services in a government contracting space.

Consulting Services Showcased

• Management and Leadership
• Emergency Preparedness and Management
• Employee Engagement
• Lean Six Sigma

Action

Complete Re-branding…
We did a complete re-branding with him everything from his company name, logo redesign, crafted an effective positioning statement, and rebuilt his website. We also articulated his content and rewrote his biography.

Results

Kudos from PTAC!
After we completed the project, Bill went back to PTAC and showed him the progress that we had made and they now use his marketing as an example of what to do.

Deliverables

• Business Branding
• SEO Website Optimization
• WordPress website built on Divi by Elegant themes
• Brand Identity Development
• Email opt-in for free guide to collect emails

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