Impact of Business on the Economy
How the Influence of Technology is Vital on Corporate Boards
“If you didn’t have a digital strategy, you do now or you don’t survive,” said Guillermo Diaz Jr., chief executive officer at software firm Kloudspot, and a former chief information officer at Cisco Systems Inc. “You have to have a digital strategy and digital culture, and a board that thinks that way,” he said in an article for the Wall Street Journal.
Technology is not new for businesses. It’s been a standard for a minimum of two decades. But not everyone embraced it, understood it, or recogn…
How to Make Sure Your Rebrand is a Success
I remember having a conversation with a business owner years ago about branding. He was trying to convince me that a brand’s logo should NEVER, EVER change. At the time I had been in the industry for over a decade and knew that his intention was correct, but the reality couldn’t be more wrong. As I sat there listening to his reasonings—which completely contradicted each other, but that’s another story—I was taken back to my days in college and my History of Graphic Design book. There was an enti…
Are Boards Actually Limiting the Ultimate Success of Brands?
Mid-and-large-sized companies often take heat for not being more agile in their ability to pivot or change directions when there are market shifts. Excuses like “too big” or “there are too many moving parts” or “they’re all the same” are regularly heard.
There’s truth in that and it could also be a result of the lack of diversity at the top—the board. As you know, when I talk about diversity, I am referencing more than just the BIPOC and LGBTQ+ communities. I am also referencing the diversity o…
It Really is this Simple: You're in Business to Make Money.
The traditional belief in business is to build a decent product and sell it for a competitive price, reduce your costs as much as possible to maximize your profit, and have great marketing or advertising campaign to drive sales.
Well, that doesn’t work anymore.
Times have changed. Consumers have changed. Expectations have changed…and are continuing to change.
Yes, we are in business to make money. If you don’t make money, you won’t be in business. And, consumers are holding companies accounta…
The Power of Diversity is Being Amplified in the Market
Diversity is a hot topic that is not going away…nor should it. It is going to become an expectation by consumers that your brand takes a stand and then follows it up with actions.
While many companies have claimed to be diverse, the reality is, for many, it has just been lip service. Currently, 75% of the companies listed on Nasdaq do not meet this requirement.
On December 1, 2020, Nasdaq Inc. proposed a rule requiring that all companies listed on the Nasdaq exchange will have to publicly disc…
Digital Disruption: Its Time to Embrace the Revolutionary Opportunities
I was in a meeting the other day and the topic of digital disruption came up. The person I was meeting with described it as something that should almost be feared, which surprised me. I dove deeper into why he felt this way, what I learned was it was a response to some media-driven content that he was exposed to. So, I want to share with you how I explained digital disruption as an opportunity for him.
“Digital” is not a thing—it’s just as much a part of our lives as going to work, figuring out…
Classic Brands that Need to Re-brand to Survive in the Market
As a result of the BLM movement, many companies announced commitments to rebranding products that have been known to be insensitive or to display racial stereotyping to the BIPOC communities. As new brands are released, I’ll update this and share my insights about the rebrand that they are moving forward with.
Aunt Jemima -> Pearl Milling Company. February 2021.
PepsiCo, owns Aunt Jemima's parent company, Quaker Oats abandoned the 131-year old brand name. The nam…
What is the Impact of Inviting Marketing on Corporate Boards?
Despite the consistently proven impact, qualified marketers are rarely invited to join corporate boards.
Ever since I started my business, I have always been on at least one board. When I went back to get my Executive MBA was the first time, I had stepped off all boards. It’s been a few years now and I wanted to start looking into getting involved with a board again, but this time I want to do something different. I want to challenge myself and expand my skillset. So, I started looking into for…
Revealing How to be Smart in Marketing to Generation Z
Gen Z is just getting started and the future customer of every business. They were born between the years of 1996-2010. While they are young, they have all grown up with the Internet in their pocket, smartphones and tablets, and they prefer to use them over a computer.
What Key Events Influenced Gen Z?
- 2000+ - Global Terrorism
- 2000s – Increased Awareness of Shared Family Responsibilities
- 2007-2009 - The Great Recession
- 2007-2013 – Increase in Gun Violence
- 2008 - Election of Barrack Obama…
How to be Successful in Marketing to Millennials
The generation that the media loves to hate and is the most targeted in marketing was born between the years of 1980-1995. They have taken over the workplace and some don’t even remember a world without the Internet or cell phones.